Growth Marketer

Thrillophilia.com; Jaipur; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Thrillophilia is seeking an AI-first Growth Associate to optimize the customer journey—from attracting travellers to boosting repeat bookings. This high-ownership role blends digital marketing, lifecycle optimization and growth automation to turn data into action.

You will run fast experiments, build dashboards and collaborate with product, sales and technology teams to uncover scalable opportunities and improve funnel performance.

Qualifications

• Experience in growth, digital marketing or analytics roles, preferably in early-stage startups.
• Comfort with data, numbers and measuring impact.
• Hands-on with experimentation, optimization and automation.

Responsibilities

• Analyse the full customer journey and identify growth leakages.
• Launch and evaluate experiments across acquisition, conversion and retention.
• Improve landing pages, lead forms, WhatsApp journeys and marketing funnels.
• Build lifecycle campaigns across email, WhatsApp, push notifications and remarketing.
• Research customer behaviour, competitors, search trends and channels.
• Collaborate with performance, content, product, sales and tech teams.
• Create dashboards and track funnel performance, CAC, conversion and retention.
• Use AI and no-code tools to automate research, reporting and campaigns.

Skills

Growth marketing

Data analysis

A/B testing

Funnel optimization

AI for marketing

Cross-functional collaboration

Tools

Excel

Google Analytics

Google Sheets

No-code tools

CRM platforms

Job description

Thrillophilia is looking for an AI-first Growth Associate who can work across the customer journey, from attracting travellers and improving conversion to increasing repeat bookings and referrals.

This is a high-ownership generalist role for someone who enjoys solving different growth problems, running fast experiments and turning data into action.

You will work across digital marketing, customer journeys, conversion, retention, content and growth automation.

What You Will Work On

• Analyse the complete customer journey and identify growth leakages
• Launch and evaluate experiments across acquisition, conversion and retention
• Improve landing pages, lead forms, WhatsApp journeys and marketing funnels
• Build lifecycle campaigns across email, WhatsApp, push notifications and remarketing
• Research customer behaviour, competitors, search trends and emerging channels
• Work with performance, content, product, sales and technology teams
• Create dashboards and track funnel performance, CAC, conversion and retention
• Use AI and no-code tools to automate research, reporting and campaign execution
• Test new growth channels, referral programmes, partnerships and content-led ideas
• Turn successful experiments into repeatable growth playbooks

What We Are Looking For

• 1–3 years of experience in growth, digital marketing, business analytics or an early-stage startup role
• Strong analytical thinking and comfort with numbers
• Understanding of performance marketing, funnels, CRO and lifecycle marketing
• Hands-on ability with Excel or Google Sheets; familiarity with analytics tools is preferred
• Practical use of AI for research, analysis, content, automation and experimentation
• Ability to execute independently instead of only creating plans
• Strong written communication, curiosity and speed
• Comfort working across multiple projects in a fast-moving environment

You Will Be a Strong Fit If

• You naturally ask, “Why is this number not growing?”
• You can move from analysing data to launching an experiment
• You learn unfamiliar tools quickly and use AI as a working partner
• You are comfortable with ambiguity and do not wait for perfect instructions
• You care about business outcomes—not vanity metrics or activity reports

Success in This Role

• More high-quality leads and improved conversion rates
• Better customer engagement across the journey
• Faster and more disciplined growth experimentation
• New scalable acquisition and retention opportunities
• Less manual marketing work through intelligent automation

This role is for a builder, someone who can find growth opportunities, test them quickly and make the successful ones scale.