Growth Marketing Specialist

Scidecs; Bengaluru, Raipur; Hybrid; INR 900,000 - 1,400,000; Full time

Job summary

Scidecs is seeking a Growth Marketing Specialist to turn ERP expertise into demand among Indian SMEs, manufacturers, distributors, and service companies seeking Odoo solutions. You will drive content, SEO, and demand campaigns aligned with sales, with a strong emphasis on analytics and ROI.

You will collaborate with consultants and sales leaders to create pages, webinars, email journeys, case stories, and qualified inbound pipeline. A data-driven mindset and strong writing ability are essential.

Qualifications

• 2–5 years of B2B marketing experience in SaaS/ERP or IT services.
• Proficient in SEO, content strategy, email campaigns and analytics.
• Strong ability to explain complex software in clear English.

Responsibilities

• Plan and execute content, search, and demand generation campaigns.
• Create assets: pages, emails, webinars, case studies, pitches.
• Track metrics: traffic, conversions, ROI, pipeline contribution.
• Align with sales and consultants to drive inbound leads.
• Maintain brand voice across all channels and assets.

Skills

SEO

Content marketing

Email campaigns

LinkedIn campaigns

Funnel analytics

Technical writing

Campaign management

Data analysis

Performance reporting

Ownership

Tools

GA4

Search Console

CRM reporting

Marketing automation

Job description

ROLE MANDATE: As a Growth Marketing Specialist at Scidecs, you turn technical ERP expertise into demand. You will build campaigns that attract Indian SMEs, manufacturers, distributors, and service companies looking for Odoo implementation, migration, customization, and support.MARKETING ENGINE: This role requires equal comfort with content, search intent, campaign execution, analytics, and sales alignment. You will work with consultants and sales leaders to convert industry knowledge into pages, webinars, email journeys, case stories, and qualified inbound pipeline.

ROLE MANDATE: As a Growth Marketing Specialist at Scidecs, you turn technical ERP expertise into demand. You will build campaigns that attract Indian SMEs, manufacturers, distributors, and service companies looking for Odoo implementation, migration, customization, and support.MARKETING ENGINE: This role requires equal comfort with content, search intent, campaign execution, analytics, and sales alignment. You will work with consultants and sales leaders to convert industry knowledge into pages, webinars, email journeys, case stories, and qualified inbound pipeline.

Key Responsibilities

• CONTENT PLANNING: Build SEO and AEO content calendars for Odoo, ERP migration, implementation cost, industries, and geo-specific searches.
• CAMPAIGN EXECUTION: Run email, LinkedIn, webinar, landing page, and retargeting campaigns for target sectors.
• SALES ENABLEMENT: Create pitch decks, one-pagers, comparison guides, demo scripts, and follow-up assets for sales teams.
• ANALYTICS: Track traffic, conversion rate, form quality, campaign ROI, keyword movement, and pipeline contribution.
• WEBSITE OPTIMIZATION: Work with design and engineering to improve landing pages, CTAs, structured data, and conversion journeys.
• INDUSTRY RESEARCH: Convert manufacturing, trading, distribution, and services pain points into targeted marketing angles.
• BRAND CONSISTENCY: Maintain Scidecs voice across website, social, email, documents, and campaign assets.
• CRM ALIGNMENT: Ensure marketing leads are captured, scored, tagged, and handed over cleanly to SDR and sales teams.

What we're looking for

• 2-5 years of B2B marketing experience, preferably in SaaS, ERP, IT services, consulting, or industrial technology.
• Working knowledge of SEO, content marketing, email campaigns, LinkedIn campaigns, and funnel analytics.
• Strong writing ability with comfort explaining complex business software in clear English.
• Experience with GA4, Search Console, CRM reporting, marketing automation, or equivalent tools.
• Ability to collaborate with technical consultants and turn domain expertise into commercial content.
• Portfolio of campaigns, landing pages, long-form content, or sales enablement assets is preferred.
• Comfort with experimentation, data review, and weekly performance reporting.
• High ownership and ability to manage multiple campaigns without losing detail.