Growth Marketing Manager – Retention & Lifecycle

HashFame; Bengaluru; On-site; INR 1,800,000 - 2,200,000; Full time

Job summary

HashFame is seeking a Growth Marketing Manager focused on retention & lifecycle to own engagement, experiments, and multi-channel communication across WhatsApp, push, email, SMS and in-app messages. You’ll translate data into action, optimise journeys, and drive repeat usage from Bengaluru.

With 2–4 years in retention, lifecycle marketing, or growth, you’ll run campaigns end-to-end, design A/B tests, analyze cohorts and funnels, and partner with product, analytics and design to improve retention

Qualifications

• 2–4 years of experience in Retention, Lifecycle Marketing, CRM, Consumer Growth, or Growth Marketing.
• Hands-on experience with CRM/lifecycle tools and multi-channel campaigns.
• Strong understanding of retention, cohorts, funnels, segmentation, experimentation, and user behaviour.

Responsibilities

• Own Retention & Engagement Metrics: track and improve D1/D7/D30 retention, repeat usage, engagement and conversion.
• Drive Lifecycle Marketing: build and optimise user journeys across WhatsApp, Push, Email, SMS, and in-app messaging.
• Build User Segmentation: create cohorts based on behaviour, intent, activity and lifecycle stage.
• Run Growth Experiments: design and execute A/B tests across messaging, timing, channels, cohorts and campaigns.
• Turn Data into Action: analyse cohorts, funnels and behavioural patterns to identify drop-offs and retention opportunities.
• Own Campaign Execution: define objectives, build execution plans, launch initiatives, monitor performance.
• Improve User Journeys: identify opportunities across activation, engagement, retention and reactivation.
• Measure Business Impact: evaluate campaigns against engagement, retention, conversion and business outcomes.

Skills

Retention marketing

Lifecycle marketing

CRM

Growth marketing

Job description

Growth Marketing Manager – Retention & Lifecycle

Budget - 20 LPA

We are looking for a Growth Marketing Manager - Retention & Lifecycle to own user engagement, lifecycle marketing, and retention. You will use behavioural insights, experimentation, and multi-channel communication to improve how users engage with and return to HashFame.

This is a growth and marketing-led role, not a Product Management role.

Primary Responsibilities :

• Own Retention & Engagement Metrics: Track and improve D1/D7/D30 retention, repeat usage, engagement, reactivation, conversion, and other key lifecycle metrics.
• Drive Lifecycle Marketing: Build and optimize user journeys across WhatsApp, Push Notifications, Email, SMS, and in-app communication.
• Build User Segmentation: Create cohorts based on user behaviour, intent, activity, and lifecycle stage to deliver relevant communication and experiences.
• Run Growth Experiments: Design and execute A/B tests across messaging, timing, channels, cohorts, and campaigns to identify scalable retention levers.
• Turn Data into Action: Analyze cohorts, funnels, and behavioural patterns to identify drop-offs and translate insights into clear retention initiatives.
• Own Campaign Execution: Define campaign objectives, build execution plans, launch initiatives, monitor performance, and continuously improve outcomes.
• Improve User Journeys: Identify opportunities across activation, engagement, retention, and reactivation to reduce user drop-offs and increase repeat usage.
• Measure Business Impact: Evaluate campaigns against engagement, retention, conversion, and business outcomes rather than communication metrics alone.

Secondary Responsibilities :

• Cross-functional Collaboration: Work closely with Product, Analytics, Content, Design, and Business teams to execute retention initiatives and solve user journey gaps.
• Referral & Growth Loops: Identify and test referral, reactivation, and other organic loops that can increase repeat engagement and bring users back to the platform.
• Opportunity Identification: Identify high-impact retention opportunities through user behaviour, market insights, and rapid experimentation.
• Stakeholder Reporting: Present performance, learnings, challenges, and actionable recommendations to leadership and relevant teams.
• Product Recommendations: Surface product improvements based on retention data and user behaviour while partnering with the Product team for implementation.

What We’re Looking For

• 2–4 years of experience in Retention, Lifecycle Marketing, CRM, Consumer Growth, or Growth Marketing, preferably in a B2C technology company.
• Hands‑on experience with CRM/lifecycle tools and multi‑channel campaigns.
• Strong understanding of retention, cohorts, funnels, segmentation, experimentation, and user behaviour.
• Comfortable working with data and independently deriving actionable insights.
• Strong experimentation mindset with the ability to move from hypothesis → execution → measurement → iteration.
• Hands‑on operator who can own both strategy and execution in a fast‑moving environment.