Retention Manager

AppsForBharat; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

AppsForBharat in Bengaluru is seeking a Retention Manager – Product Growth to own a core growth problem: how to get users to come back, transact more often, and build long-term relationships with Sri Mandir.

You will work across Product, Growth, CRM and Data, using user behavior, cohort insights and experiments to identify retention opportunities and scale interventions, while partnering with cross-functional teams to measure impact and drive revenue through repeat usage.

Qualifications

• 6–8 years of experience in growth, retention, product growth or related roles.

Responsibilities

• Own the retention roadmap across new, repeat, dormant and high‑value cohorts.

Skills

Cohort analysis

Funnel analysis

Retention metrics

LTV analysis

A/B testing

CRM & lifecycle marketing

SQL

Product analytics

Dashboards

Tools

Mixpanel

Metabase

Superset

Job description

Department: CRM / Growth

About AppsForBharat

AppsForBharat (Sri Mandir App) is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community. India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design and data play a central role at shaping user behavior at scale.

About the Role

We’re looking for a Retention Manager – Product Growth to own one of our most important growth problems: how do we get users to come back, transact more frequently, and build a long-term relationship with Sri Mandir?

This role sits at the intersection of Product, Growth, CRM and Data. You will use user behaviour, cohort insights and experimentation to identify retention opportunities and turn them into scalable product, engagement and lifecycle interventions.

This is not a traditional CRM/campaign role. You will own the retention problem, while working with Product, CRM, Data, Design and Business teams to determine the right levers to solve it.

What You Will Own

• Retention Strategy: Build and drive the retention roadmap across new, repeat, dormant and high-value user cohorts.
• User & Behaviour Insights: Deep-dive into user behaviour, cohorts, frequency, repeat patterns and LTV to identify the biggest retention opportunities.
• Product-led Retention: Design and scale interventions such as subscriptions, loyalty/reward systems, personalisation, pricing/discounting and repeat-use experiences.
• Experimentation: Build a continuous experimentation pipeline — identify hypotheses, define success metrics, launch experiments and measure incremental impact.
• Reactivation & Frequency: Identify opportunities to bring dormant users back and increase the frequency of existing users through product and engagement interventions.
• Cross-functional Execution: Partner closely with Product, CRM, Data, Design and Business teams to take retention initiatives from insight PRD/experiment launch measurement scale.
• Retention Measurement: Build frameworks to understand the impact of retention initiatives on repeat rate, frequency, revenue, contribution margin and LTV.

Key Responsibilities

• Analyse retention and repeat behaviour across user, category, product, deity, geography, platform, acquisition source and other relevant dimensions.
• Identify where and why users drop off across their lifecycle.
• Translate data into clear behavioural insights and actionable opportunities.

2. Build Retention Solutions

• Convert insights into product, loyalty, personalisation and lifecycle hypotheses.
• Work with Product and CRM teams to design solutions that address specific user needs and behavioural gaps.
• Prioritise opportunities based on expected user and business impact.
• Own the retention experimentation roadmap.
• Define hypotheses, control/treatment groups, success metrics and measurement frameworks.
• Evaluate experiments based on incremental impact, not just engagement metrics.
• Scale successful interventions and quickly learn from unsuccessful ones.

4. Improve Repeat & Lifetime Value

• Develop strategies to increase repeat transactions and user frequency.
• Identify opportunities to move users from first transaction repeat high-frequency behaviour.
• Build interventions that improve long-term user value rather than short-term conversion alone.
• Develop and maintain retention dashboards and reporting frameworks for daily/weekly decision‑making.
• Track key metrics including retention, repeat rate, frequency, reactivation and LTV.
• Establish clear measurement frameworks for major retention initiatives.

What We’re Looking For

• 6–8 years of experience in growth, retention, product growth, lifecycle, consumer internet or related roles.
• Strong experience solving consumer retention and engagement problems through data and experimentation.
• Strong analytical ability with hands‑on experience in cohort analysis, funnel analysis, retention metrics and LTV/business impact analysis.
• Strong product sense — able to identify user problems and translate them into product or growth opportunities.
• Experience running A/B tests and growth experiments end‑to‑end.
• Understanding of CRM/lifecycle marketing and how communication can complement product‑led retention.
• Comfortable working with SQL, product analytics and dashboards such as Mixpanel, Metabase, Superset or equivalent tools.
• Strong cross‑functional skills — able to work effectively with Product, Data, Design, CRM and Business teams.
• Bias towards action, experimentation and measurable outcomes.
• Ability to operate in ambiguity and independently identify and solve high‑impact problems.

What Will Make You Successful

You should naturally think in a loop:

You should be equally comfortable discussing:

• Why a user did not return
• What behavioural segment is most valuable
• What product change could improve repeat behaviour
• Whether a subscription/loyalty intervention will actually create incremental retention
• How CRM can amplify a product intervention
• Whether an experiment genuinely moved LTV or simply shifted existing demand
• Retention Opportunity Roadmap across new, repeat, dormant and high-value cohorts
• Continuous Retention Experimentation Pipeline with clear hypotheses and measurement
• Successful rollout and optimisation of product‑led retention initiatives
• Measurable improvement in repeat rate, retention, frequency, reactivation and LTV
• Clear post‑launch measurement and learning framework for all major retention initiatives

Why This Role Matters

Sri Mandir serves users across very different spiritual needs, behaviours and frequencies. The next phase of growth is not only about acquiring more users — it is about understanding what brings users back and building experiences that make the next spiritual action easier, more relevant and more meaningful.

This role will be at the centre of that problem — building the systems, insights and experiments that turn one‑time users into long‑term users.

One Team. One Goal. Assisting millions on their digital devotional journeys