Growth Marketing Manager

Tata CLiQ Fashion; Mumbai; On-site; INR 3,200,000 - 5,200,000; Full time

Job summary

Tata CLiQ Fashion is seeking a Growth Marketing Manager to lead the central growth team, reporting to the CEO's Office and collaborating with vertical heads to translate growth vision into execution across marketing, CRM, and site.

You will own revenue planning, event-driven campaigns, and new channel development, combining analytical depth with creative execution to drive GMV, AOV, and customer acquisition while managing discount budgets.

Qualifications

• MBA in Marketing or equivalent; CS/IT background preferred for analytical rigour.
• 6+ years of e-commerce, growth strategy, marketing planning, or category management.
• Proven experience in revenue planning, channel mix, discounting and leading tentpole events.
• Strong cross-functional collaboration and stakeholder management.

Responsibilities

• Lead revenue planning across Fashion, Luxury, and Beauty with marketing channel mix.
• Own end-to-end growth moments and tentpole events (e.g., major sales).
• Drive campaign-led commerce aligning performance marketing, CRM, and brand.
• Develop analytics dashboards to monitor traffic, revenue and funnel.
• Manage discount strategies and monitor contribution margins.
• Lead cross-functional growth team and interact with CEO's Office.

Skills

Stakeholder management

Cross-functional collaboration

Storytelling

Data-driven decision making

Education

MBA in Marketing or equivalent

CS/IT background preferred

Tools

SQL (Redshift)

Google Analytics

Omniture

Excel modelling

PowerPoint

Job description

Job Description - Growth Marketing Manager

About Us:

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category ecommerce platform, operating across categories such as Fashion, Footwear and Accessories, Beauty, and Luxury. It has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities.

At CLiQ:

• We are out there to find an alternate way of doing e-commerce.
• We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes.
• We believe in Uncomfortable Transparency.
• We will always be respectful, empathetic, and caring about the well-being of our teams.
• We encourage experiments and creativity in Technology.
• We develop and use technology to enhance day-to-day life and have a positive impact on customers.
• We encourage experiments and creativity in Technology.

Criticality of the Role to the Business:

This is a high-impact role at Tata CLiQ, responsible for driving enterprise-wide growth, revenue acceleration, and customer acquisition with retention across Tata CLiQ Fashion, Luxury, and Palette (Beauty). As the Growth Head, the incumbent will steer platform strategy for revenue planning, customer funnel optimization, event-driven growth, and strategic brand launches. The role demands deep cross-functional collaboration, data-driven execution, and business acumen to shape the company’s topline trajectory, while closely monitoring marketing and discount budget.

Objective:

The Growth Manager will lead the central growth team, working in CEO's Office and vertical business heads, marketing heads, to translate growth vision into execution across marketing, category, CRM, and site. The role is accountable for building and executing revenue strategies, event planning, campaign-led commerce, strategic discounting, performance tracking, and new channel development. This is both a strategic and operational role, ideal for a leader who combines analytical depth with creative execution and strong stakeholder management.

Key Objectives:

Revenue Planning and Channel Strategy:

• Build and own monthly, quarterly and annual revenue plans across Fashion, Luxury, and Beauty, defining category and marketing channel mix
• Allocate and optimize marketing spends across channels (performance, CRM, brand, onsite) to achieve growth targets
• Closely monitor daily business performance and drive cross-team interventions to meet GMV, AOV, and conversion goals

Platform-Led Growth and Tentpole Events:

• Own the end-to-end planning and execution of large-scale sales and growth moments (e.g., Black Friday sale, festive events)
• Drive campaign-led commerce by aligning performance marketing, content, CRM, and brand marketing with category goals
• Deliver traffic and revenue impact through event-driven calendar and storytelling

Strategic Brand Launches:

• Lead go-to-market planning and growth strategy for high-impact brand launches across the platform
• Drive collaboration between internal teams and brand partners to ensure successful scale-up, visibility, and conversion
• Execute integrated launch campaigns to drive first-month GMV and long-term brand retention

Growth Analytics and Performance Monitoring:

• Lead the development and usage of analytics dashboards to monitor traffic, revenue, and customer funnel performance
• Use tools such as Redshift (SQL), and Omniture to drive data-informed decisions and interventions
• Own customer metrics including traffic, New Customer, Repeat Customer, Activation Rate, Churn Rate, Retention Rate, and AOV

Strategic Discounting and Burn Management:

• Oversee discount strategy in alignment with brand premiumization, retention, and margin goals
• Manage burn budget with tight control while delivering customer and business outcomes like Burn %, Retention Rate, Activation Rate
• Collaborate with Category and Finance teams to evaluate campaign impact on contribution margin and profitability

Leadership and Collaboration:

• Lead a cross-functional growth team and work directly with CEO's office, marketing leadership, and business heads
• Represent the growth function in key business reviews and strategy discussions
• Foster a high-performance culture driven by ownership, innovation, and collaboration

New Channels and Innovation Projects:

• Identify and establish new customer acquisition or growth channels (e.g., partnerships, influencer networks, experimental media)
• Lead strategic cross-functional projects including the "Top 100 Brands" initiative and monetization spends management
• Deliver pilot programs and scale successful experiments into repeatable growth levers

Basic Qualifications and Skill Sets:

Educational Background:

• MBA in Marketing or equivalent qualification, with background in Computer Science/IT (engineering) preferred for analytical rigour.

Experience:

• 6+ years of experience in e-commerce, growth strategy, marketing planning, or category management
• Proven experience in revenue planning, channel mix management, discounting, and leading tentpole events
• Demonstrated ability to work across cross-functional teams and scale new initiatives

Technical Proficiency:

• Proficient in SQL (Redshift), Google Analytics/Omniture, strong PowerPoint skills and Excel-based business modelling
• Strong understanding of eCommerce metrics and customer lifecycle analysis

Soft Skills:

• Exceptional stakeholder management and cross-team collaboration
• Strong storytelling, presentation, and business communication skills
• Comfortable in fast-paced environments with high ownership and strategic ambiguity