Marketing Analyst

Gnani Innovations; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Gnani Innovations in Bengaluru is seeking a creative, data-driven Marketing Analyst to join our growing marketing team. You’ll support B2C campaigns, market research, content creation, and growth experiments with hands-on analytics.

Required: strong Excel/Sheets and presentation skills, plus familiarity with Google Analytics, Google Ads, Meta, and Canva. You’ll collaborate with content, design, and product teams to identify new customer segments.

Qualifications

• Bachelor's or master's degree in Marketing, Business Administration, Communications, Economics, or a related field.
• 2+ years of experience in a similar domain.
• Strong interest in B2C marketing, digital marketing, growth, and consumer behaviour.
• Proficiency in Excel/Sheets and PowerPoint/Slides.

Responsibilities

• Support the execution of B2C marketing campaigns across social media, digital, content, and other marketing channels.
• Conduct market, competitor, and customer research to identify trends, opportunities, and insights.
• Assist in developing content ideas, social media campaigns, marketing copies, and campaign assets.
• Track and analyze campaign performance and customer engagement metrics.
• Maintain reports, dashboards, and campaign trackers.
• Assist with A/B testing, customer research, surveys, and marketing experiments.
• Monitor social media, competitor activities, industry trends, and emerging marketing opportunities.
• Work closely with content, design, performance marketing, product, and growth teams on marketing initiatives.
• Support the team in identifying new customer segments, acquisition channels, and growth opportunities.

Skills

Marketing Analysis

Marketing Analytics

Excel/Sheets

PowerPoint/Slides

Content marketing

Creative thinking

Education

Bachelor's/Master's in Marketing or related field

Tools

Google Analytics

Google Ads

Meta (Facebook) Ads

Canva

Job description

Responsibilities

We are looking for a creative, curious, and data-driven Marketing Analyst to join our growing marketing team. At Gnani.ai, youll help build consumer-facing (B2C) mobile apps that bring AI-powered experiences directly to everyday users. The ideal candidate will have a strong interest in B2C marketing, digital campaigns, content, customer research, and growth marketing. This role offers hands-on exposure to marketing campaigns, market research, customer behaviour, content creation, and data-driven decision-making.

Key Responsibilities

• Support the execution of B2C marketing campaigns across social media, digital, content, and other marketing channels
• Conduct market, competitor, and customer research to identify trends, opportunities, and insights
• Assist in developing content ideas, social media campaigns, marketing copies, and campaign assets
• Track and analyze campaign performance and customer engagement metrics
• Maintain reports, dashboards, and campaign trackers
• Assist with A/B testing, customer research, surveys, and marketing experiments
• Monitor social media, competitor activities, industry trends, and emerging marketing opportunities
• Work closely with content, design, performance marketing, product, and growth teams on marketing initiatives
• Support the team in identifying new customer segments, acquisition channels, and growth opportunities

Required Skills Qualifications

• Bachelor s/Master s degree in Marketing, Business Administration, Communications, Economics, or a related field
• 2+ years of experience in a similar domain
• Strong interest in B2C marketing, digital marketing, growth, and consumer behaviour
• Basic understanding of social media, digital marketing, marketing funnels, and campaign metrics
• Good analytical and research skills with an ability to identify meaningful insights
• Proficiency in Excel/Google Sheets and PowerPoint/Google Slides
• Strong written and verbal communication skills
• Creative mindset with the ability to generate new marketing ideas and content concepts
• Familiarity with platforms such as Google Analytics, Meta, Google Ads, Canva, or similar tools is an advantage
• Curiosity about AI, technology, consumer products, and emerging digital trends
• Ability to learn quickly, take ownership, and work effectively in a fast-paced and collaborative environment

Skills Required

Primary Skills

• Marketing Analysis and research
• Marketing Analysis
• Marketing Analytics

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.