Growth Marketing Manager

AI Accountant

Bengaluru

On-site

INR 2,500,000 - 4,500,000

Full time

4 days ago

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Benefits offered by this job

Upskilling policy

Team outings

Engagement initiatives

Flexible WFH: up to 12 days/6 months

Menstrual WFH: up to 3 days/month

Mobility benefits: relocation support

Parental support: leave policies

Job summary

AI Accountant is seeking a Growth Marketing Manager to own and scale paid acquisition across Meta, Google, LinkedIn, and YouTube. You will manage campaigns, budgets, and experiments end-to-end with a strong focus on qualified leads, SQLs, and measurable pipeline impact.

You’ll partner with Sales to improve lead quality, and drive reporting on Cost-per-SQL and revenue. The role emphasizes full-funnel optimization, data-driven decisions, and cross-team collaboration within an AI-native accounting

Qualifications

2–6 years hands-on performance marketing and paid acquisition experience.
Experience managing ₹30L+/month in Indian paid media budgets.
Expertise across Meta Ads, Google Ads, LinkedIn Ads; YouTube exposure preferred.
Strong understanding of CPL, CPQL, CAC, SQLs and revenue attribution.
Experience with prospecting, retargeting, lookalike, ABM and full-funnel campaigns.
Hands-on with Meta Pixel, CAPI, LinkedIn Insight Tag, and GA4 tracking.
Analytical mindset to drive optimization using CRM and campaign data.
Ability to craft performance-focused hooks/copy with design teams.

Responsibilities

Own and scale paid acquisition across major channels with budget responsibility.
Build full-funnel campaigns for SMB owners and finance ICPs including CFOs/C controllers.
Lead creative testing across hooks, copy, UGC, and video formats with design teams.
Collaborate with Sales to improve lead quality and CRM feedback loops.
Own tracking, attribution, and reporting on Cost-per-SQL and revenue impact.
Run landing-page, audience, budget, and CRO experiments with data-driven decisions.

Skills

Performance marketing

Paid acquisition

B2B SaaS marketing

Meta Ads

Google Ads

LinkedIn Ads

CRM & attribution

Lead quality optimization

Creative testing & hooks copy

GA4 / analytics

Pixel/Tag tracking

Tools

Meta Pixel

CAPI

GA4

LinkedIn Insight Tag

CRM systems

Landing-page CRO tools

Job description

About Us

AI Accountant (AiA) is building an AI-native platform transforming accounting and bookkeeping workflows. We simplify compliance, automate financial operations, and help businesses operate with clarity and confidence.

Backed by global investors like Y Combinator, we are scaling fast and building a team that combines speed, ownership, and sharp execution.

We’re not building a feature company. We’re building a category.

Job Summary

We are looking for a Growth Marketing Manager (2–6 years) to own and scale paid acquisition across channels. You’ll manage campaigns, budgets and experiments end-to-end, with a strong focus on qualified leads, SQLs and measurable pipeline and revenue impact.

Where You’ll Create Impact

Own and optimize paid acquisition across Meta, Google Ads, LinkedIn and YouTube, managing ₹20L+/month in budgets with a focus on CPQL, cost-per-pipeline and qualified pipeline.
Build and optimize full-funnel campaigns across prospecting, retargeting, lookalike and ABM audiences for SMB owners and finance ICPs including CFOs, Controllers and Promoters.
Drive structured creative testing across hooks, copy, UGC, founder-led content, short-form video and platform-specific ad formats in collaboration with design and content teams.
Partner with Sales to improve lead quality through targeting, lead-form qualification, spam control and CRM feedback, strengthening the lead-to-SQL-to-pipeline loop.
Own tracking and attribution across Meta Pixel, CAPI, LinkedIn Insight Tag, GA4, CRM integrations and offline conversions, with clear reporting on Cost-per-SQL, pipeline and revenue.
Run continuous landing-page, audience, budget and CRO experiments, reallocating spend based on full-funnel economics and CRM-attributed revenue.

Must Have

2–6 years of hands-on experience in performance marketing and paid acquisition, preferably across B2B SaaS, fintech or similar businesses.
Experience managing ₹30L+/month in paid media budgets in the Indian market.
Strong hands-on expertise across Meta Ads, Google Ads and LinkedIn Ads, with exposure to YouTube and other relevant paid channels.
Strong understanding of full-funnel metrics including CPL, CPQL, CAC, SQLs, and revenue attribution.
Experience with prospecting, retargeting, lookalike audiences, ABM and full-funnel campaign structures.
Hands-on experience with Meta Pixel, CAPI, LinkedIn Insight Tag, offline/server-side conversion tracking and GA4.
Strong analytical skills and the ability to use CRM and campaign data to drive optimization decisions.
Ability to write performance-focused hooks and copy and work closely with design/video teams on creative testing.

Good to Have

Experience with HubSpot, Salesforce or similar CRM platforms for lead and revenue attribution.
Experience with prospecting tools such as Sales Navigator, Clay or Apollo and close alignment with SDR/Sales teams.
Experience with landing-page optimization, A/B testing and CRO tools such as Webflow, Unbounce or Hotjar.
Familiarity with the Indian SMB ecosystem, accounting software or the Tally ecosystem.

Our Way of Life — The Karbon Values

C – Collaborate to Win. We back each other and move with shared purpose—clients win when we win together.
E – Excel Relentlessly. Precision matters. We aim for accuracy, consistency, and excellence in every ledger.
O – Own It End-to-End. No loose ends. We take full responsibility—from data collection to final compliance.

Perks & Benefits