Growth Marketing Manager

Ziroh Labs Inc.; Bengaluru; On-site; INR 1,800,000 - 4,000,000; Full time

Job summary

Ziroh Labs Inc. in Bengaluru is seeking a data-driven Digital Growth Marketer to own the full growth funnel—from acquisition to retention—across paid and organic channels.

You will run fast experiments, scale campaigns and drive measurable revenue impact in a startup environment. You will partner with Product, Design, Sales and Data teams to craft data-informed growth playbooks, optimize CAC and LTV, and continuously improve funnel performance.

Qualifications

• Bachelor's or Master's degree from premier institutes.
• 4–8 years in digital marketing or growth roles with startup experience.
• Proven experience scaling user or revenue growth.
• Hands-on performance marketing, funnel analytics and CRO.
• Strong analytical mindset; comfortable with SQL/spreadsheets.
• Excellent communication and stakeholder management.

Responsibilities

• Own the end-to-end growth funnel: acquisition, activation, conversion, retention and referral.
• Plan, execute and optimize campaigns across Google Ads, Meta, LinkedIn, YouTube.
• Drive organic growth through SEO, content, social media and community initiatives.
• Design and run rapid A/B and multivariate experiments on landing pages, creatives, messaging, pricing and onboarding flows.
• Build and manage lifecycle programmes: email, WhatsApp, push and in-app journeys.
• Track CAC, LTV, ROAS, conversion rates, payback period and funnel drop-offs.
• Build dashboards and reporting for leadership with real-time growth visibility.
• Collaborate with Product, Design, Sales and Data teams to align growth with goals.
• Manage marketing budgets and agency/freelancer partners for ROI.
• Stay ahead of digital trends and bring playbooks that move the needle.

Skills

Growth marketing

Data analytics

SQL

Stakeholder management

Communication

Experimentation

Education

Bachelor's or Master's degree

Tools

GA4

Google Tag Manager

Mixpanel/Amplitude

CleverTap/MoEngage/HubSpot

SEMrush/Ahrefs

Looker/Tableau

Job description

Ziroh Labs’ Kompact AI is a CPU-first enterprise AI platform that enables large-scale inference of text, speech, vision, and multimodal models directly on existing CPU infrastructure-eliminating GPU dependency, reducing costs, and ensuring privacy and sovereignty. It is designed for enterprises that want scalable, secure, and energy-efficient AI deployments across industries.

About the Role

We are looking for a data-driven, high-ownership Digital Growth Marketer to build and scale our customer acquisition, activation and retention engine. You will own the full growth funnel, run fast experiments across paid and organic channels, and turn insights into measurable revenue impact. This is a hands-on role for someone who thrives in ambiguity, moves quickly and has seen what scaling looks like in a start-up environment.

Key Responsibilities

• Own the end-to-end growth funnel: acquisition, activation, conversion, retention and referral.
• Plan, execute and optimize performance marketing campaigns across Google Ads, Meta, LinkedIn, YouTube and emerging channels.
• Drive organic growth through SEO, content marketing, social media and community-led initiatives.
• Design and run rapid A/B and multivariate experiments on landing pages, creatives, messaging, pricing and onboarding flows.
• Build and manage lifecycle marketing programmes: email, WhatsApp, push and in-app journeys using marketing automation tools.
• Track and improve key metrics such as CAC, LTV, ROAS, conversion rates, payback period and funnel drop-offs.
• Build dashboards and reporting to give leadership clear, real-time visibility into growth performance.
• Collaborate closely with Product, Design, Sales and Data teams to align growth initiatives with business goals.
• Manage marketing budgets and agency or freelancer partners, ensuring efficient spend and ROI.
• Stay ahead of digital trends, new channels and tools, and bring in playbooks that move the needle.

Required Qualifications

• Bachelor's or Master's degree from a premier institute (e.g., IIMs, IITs, ISB, XLRI, BITS, NITs, SP Jain, MDI or equivalent top-tier institutions).
• 4-8 years of experience in digital marketing or growth roles, with a strong track record in start-ups (early to growth stage).
• Proven experience scaling user or revenue growth with measurable results.
• Hands-on expertise in performance marketing, funnel analytics and conversion rate optimization.
• Strong working knowledge of tools such as Google Analytics (GA4), Google Tag Manager, Mixpanel/Amplitude, CleverTap/MoEngage/HubSpot, SEMrush/Ahrefs and Looker/Tableau.
• Strong analytical mindset, comfortable with data, SQL or spreadsheets for decision-making.
• Excellent communication, stakeholder management and storytelling skills.

Preferred Skills

• Experience in B2C, B2B SaaS, fintech, edtech, D2C or marketplace models.
• Exposure to product-led growth (PLG), referral loops and retention marketing.
• Familiarity with marketing automation, CRM and attribution tools.
• Experience building and mentoring small growth teams.

What Success Looks Like

• Consistent month-on-month growth in qualified leads, users or revenue.
• Improved CAC efficiency and LTV:CAC ratio.
• A reliable experimentation cadence with documented learnings.
• Scalable, repeatable acquisition channels beyond a single dependency.

Who You Are

• A builder with a bias for action and a strong sense of ownership.
• Curious, scrappy and comfortable learning in fast-changing environments.
• Equally at ease with creative thinking and numbers.
• A collaborator who influences without needing authority.