Growth Marketing Lead — SEO, Content & Outbound

Content Vista; Mohali, Shillong; On-site; INR 900,000 - 1,350,000; Full time

Job summary

Content Vista in Mohali is seeking a growth-focused marketer to lead SEO, content and outbound for our B2B and B2C clients across India, the UK, the UAE and the US. You plan the strategy, guide a small team to deliver it, and own the results: more traffic, more leads and more sales meetings for our clients.

This hands-on leadership role requires experience with SEO and outbound, and comfort talking to clients, even when news isn’t good.

Qualifications

• 4 to 7 years in B2B and B2C marketing, at an agency, a consultancy or an in-house team.
• Hands-on SEO and content experience
• Hands-on cold email or LinkedIn outbound experience
• Has managed or guided at least 1 or 2 people (team members or freelancers)
• Comfortable talking to clients, including when the news is not good

Responsibilities

• Plan the strategy. Build SEO, content, LinkedIn and cold email plans for each client, with clear targets you can stand behind.
• Lead the team. Decide who works on what, brief them clearly, review their work and help them improve.
• Run SEO. Audits, technical fixes, content plans, link building, and getting clients found in AI search tools like ChatGPT and Perplexity.
• Run outbound. Set up and manage cold email and LinkedIn campaigns, from domains and deliverability to lists, copy and replies.
• Own website projects. Plan pages and content, and see sites through to launch, working with our design and tech teams.
• Check quality. Nothing goes to a client until it meets the standard: accurate, well written, every fact checked.
• Work with clients. Join client calls, explain results honestly, and say no politely when a request is outside the agreed work.
• Report results. Share weekly and monthly progress with our delivery team.

Skills

Hands-on SEO

Content marketing

Outbound email

Team leadership

Tools

Ahrefs

Semrush

Search Console

Apollo

Instatly

Smartlead

Lemlist

Job description

You will lead SEO, content and outbound (cold email and LinkedIn) for our B2B and B2C clients in India, the UK, the UAE and the US.

• Role Type: Full-time
• Growth Systems
• Experience: 4 to 7 years in B2B and B2C marketing

The role in short

You will lead SEO, content and outbound (cold email and LinkedIn) for our B2B and B2C clients in India, the UK, the UAE and the US. You plan the strategy, guide a small team to deliver it, and own the results: more traffic, more leads and more sales meetings for our clients.

This role is for you if

you have done hands-on SEO and outbound for clients, and you are ready to lead a team.

This role is not for you if

your experience is mainly social media management or paid ads.

About Content Vista

Content Vista is a growth marketing agency based in Mohali, working with B2B and B2C businesses. For over 8 years, our team of 20+ has helped businesses in India, the UK, the UAE and the US grow through content, SEO, lead generation, paid ads, social media, video and marketing automation.

What you will do

• Plan the strategy. Build SEO, content, LinkedIn and cold email plans for each client, with clear targets you can stand behind.
• Lead the team. Decide who works on what, brief them clearly, review their work and help them improve.
• Run SEO. Audits, technical fixes, content plans, link building, and getting clients found in AI search tools like ChatGPT and Perplexity.
• Run outbound. Set up and manage cold email and LinkedIn campaigns, from domains and deliverability to lists, copy and replies. Make sure campaigns follow email laws in each country.
• Own website projects. Plan pages and content, and see sites through to launch, working with our design and tech teams.
• Check quality. Nothing goes to a client until it meets the standard: accurate, well written, every fact checked.
• Work with clients. Join client calls, explain results honestly, and say no politely when a request is outside the agreed work.
• Report results. Share weekly and monthly progress with our delivery team.

What we are looking for

Must have

• 4 to 7 years in B2B and B2C marketing, at an agency, a consultancy or an in-house team
• Hands-on SEO and content experience
• Hands-on cold email or LinkedIn outbound experience
• Has managed or guided at least 1 or 2 people (team members or freelancers)
• Comfortable talking to clients, including when the news is not good

Good to have

• Experience with tools like Ahrefs or Semrush, Search Console, Apollo, Instantly, Smartlead or Lemlist
• Worked with international clients (UK, US, UAE)
• Worked on website builds or redesigns
• Uses AI tools well, and checks their output properly

Not needed

• Paid ads, graphic design or video skills. We have separate teams for these.

How success is measured

• Client work delivered on time and to a high standard
• More traffic, leads and meetings for clients, against the targets you set
• Fast replies to every lead from outbound campaigns
• A team that gets better under you
• Clear, on-time progress reports
• Lead a team and own your area, not just execute tasks
• Work on B2B and B2C clients across four countries
• Clear processes, so you spend time on the work, not on chaos
• Work directly with the founders

Working hours

Monday to Friday, 11 AM to 6 PM, at our Mohali or Shillong office. Some Saturdays may be working days.