Growth Marketing Executive

Wonderla Holidays; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Wonderla Holidays in Bangalore is seeking an Executive Growth Marketing to own lifecycle campaigns across Web Push, WhatsApp, RCS, Email and SMS, and to manage CRM ownership and customer journeys.

You will collaborate with design, product, tech and business teams to align campaigns with growth and revenue goals, run A/B tests, optimize messaging, and track performance. The role requires 2–4 years in CRM or growth marketing and a customer‑centric mindset.

Qualifications

• CRM or growth marketing experience in a digital-first business.
• Hands-on experience with marketing automation tools.
• Able to translate data into growth insights.
• 2-3 years of experience in CRM or growth marketing.

Responsibilities

• Plan & Execute Lifecycle Campaigns: Own end‑to‑end execution of campaigns across Web Push, WhatsApp, RCS, Email, and SMS.
• CRM Ownership & Optimization: Manage and optimize CRM platforms for data accuracy, segmentation, and personalized communication at scale.
• Customer Journey Design: Design, build, and optimize automated customer journeys and workflows to nurture leads and drive ticket sales.
• Cross‑functional Collaboration: Work with design, product, tech, and business teams to align campaigns with growth and revenue goals.
• Experimentation & Continuous Optimization: Run A/B and multivariate tests, analyze results, and optimize messaging and timing.
• Performance Tracking & Insights: Track campaign performance and user behavior; convert insights into actionable recommendations.
• Innovation & Best Practices: Stay updated on CRM and lifecycle marketing trends, including compliance with GDPR and regulations.
• Creative Enablement: Collaborate with designers to create engaging, brand‑consistent templates and assets and ensure quality.

Skills

Customer-centric mindset

Strong analytical skills

Attention to detail

Growth marketing

Tools

MoEngage

CleverTap

Job description

Job Title: Executive Growth Marketing

Experience: 2-4 years

Location: Bangalore, MG Road

About Wonderla

Wonderla is Indias leading amusement park brand, known for delivering world-class entertainment experiences across generations. With parks in Bengaluru, Kochi, Hyderabad, Bhubaneswar & Chennai, and Resorts in Bangalore. Wonderla blends innovation, thrill, and hospitality to create unforgettable memories for millions of guests every year.

As we scale our digital ecosystem, growth marketing plays a critical role in driving customer engagement, repeat visits, and long‑term brand love.

What Youll Do:

• Plan & Execute Lifecycle Campaigns

Own end‑to‑end execution of campaigns across Web Push, WhatsApp, RCS, Email, and SMSfrom strategy and content planning to testing, deployment, and post‑campaign analysis.

• CRM Ownership & Optimization

Manage and optimize CRM platforms to ensure high data accuracy, smart segmentation, and personalized communication at scale.

• Customer Journey Design

Design, build, and optimize automated customer journeys and workflows to nurture leads, drive ticket sales, and improve retention and repeat visits.

• Cross‑functional Collaboration

Work closely with design, product, tech, and business teams to align lifecycle campaigns with growth, revenue, and customer experience goals.

• Experimentation & Continuous Optimization

Run A/B and multivariate tests across channels, analyse results, and continuously optimize messaging, timing, and targeting.

• Performance Tracking & Insights

Track campaign performance and user behaviour and convert insights into actionable recommendations to drive growth.

• Innovation & Best Practices

Stay updated on CRM, marketing automation, and lifecycle marketing trends, including compliance with GDPR, email, and messaging regulations.

• Creative Enablement

Collaborate with designers to create engaging, high‑performing, and brand‑consistent templates and campaign assets.

KPIs & Success Metrics

Youll be measured on:

• Campaign open rates, CTRs, and engagement rates
• Conversion rate from campaigns to ticket purchases / bookings
• Repeat visitation & retention metrics
• Revenue contribution from CRM and lifecycle channels
• Journey performance (drop‑offs, completion rates)
• Incremental lift from A/B experiments
• CRM database health (deliverability, opt‑ins, segmentation quality)

What We’re Looking For:

• 2-3 years of experience in CRM or growth marketing within a digital‑first business.
• Strong customer‑centric mindset with high attention to detail.
• Hands‑on experience with marketing automation tools like MoEngage, CleverTap, or similar platforms.
• Strong analytical skills with the ability to translate data into clear growth insights.