Growth Marketing Associate (ABM & Email Marketing)

Trademo; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Trademo, Gurgaon-based, is seeking a Growth Marketing Associate to drive B2B demand generation and ABM initiatives for our AI-powered trade platform. You will own the lifecycle email program, run cross-channel experiments, and shape campaigns to influence pipeline.

You will coordinate events, maintain the marketing stack, build dashboards, and ensure clean data for decision-making. The ideal candidate has 2–4 years in growth marketing, with strong writing and data skills, and thrives in a

Qualifications

• 2–4 years of experience in B2B demand generation or growth marketing.
• Hands-on with email marketing platforms such as HubSpot or Marketo, and comfortable with a CRM.
• Familiar with ABM principles and account-level targeting approaches.
• Strong data mindset: capable of building dashboards and data-driven decisions.
• Good writer able to draft email copy and event landing pages independently.

Responsibilities

• Own end-to-end ABM execution: define target account lists, build account-specific campaigns, track engagement signals, and influence pipeline at the account level.
• Build and manage Trademo's lifecycle email program, onboarding sequences, nurture flows, and re-engagement campaigns.
• Own Trademo's events calendar end-to-end: webinars, trade shows, and industry roundtables with follow-up.
• Run structured growth experiments across channels; document learnings and scale successful tactics.
• Own the marketing tech stack including email platform, CRM integration, and ABM tooling; ensure data hygiene and lead scoring.
• Create weekly/monthly dashboards tracking MQLs, pipeline influenced, email performance, and event ROI.
• Oversee lead handoff between marketing and sales with clear qualification criteria.

Skills

Demand generation

Growth marketing

ABM

Tools

HubSpot

Marketo

CRM

Job description

At Trademo, we are transforming global trade and supply chains by leveraging cutting-edge AI technology to provide businesses with unparalleled visibility, compliance, and intelligence solutions. Our AI-driven platform simplifies the complexities of international trade, helping companies mitigate risks, enhance efficiency, and make data-driven decisions with confidence.

Our AI-Enhanced Solutions:

• Trademo Intel – AI-powered trade intelligence to uncover market trends and competitive insights.
• Trademo Sanctions Screener – AI-driven compliance with 650+ global sanctions and PEP lists.
• Trademo Global Trade Compliance – Real-time regulatory and tariff data for 140+ countries, with AI workflows for HS/ECN classification, controls determination, and licensing.
• Trademo Map - AI-powered global supply chain mapping and screening, detecting risks like Forced Labor (UFLPA) and sanctions in deep-tier networks.
• Trademo TradeScreen - AI-powered trade transaction digitization, financial crime screening and compliance platform.

Trademo collects and integrates diverse open-source data points to create our AI-driven knowledge graph, TrademoKG. These data points include Customs Declarations, Shipping Data, Satellite Data, AIS Data, Vessels, Web Footprints, Global Tariffs & Duties, FTAs, Import/Export Controls, Export Licenses, Key Personnel & Ownership, Company Financials, and Company Legal information. By analyzing trade data from 200+ countries, Trademo uses AI to provide deep insights, ensuring visibility and compliance across global supply chains.

Founded by Shalabh Singhal, who is a third-time tech entrepreneur and an alumni of IIT BHU, CFA Institute USA, and Stanford GSB SEED. Our Trademo is backed by a remarkable team of leaders and entrepreneurs like Amit Singhal (Former Head of Search at Google), Sridhar Ramaswamy (CEO, Snowflake), Neeraj Arora (MD, General Catalyst & Former CBO, Whatsapp Group).

Role: Growth Marketing Associate

Website: www.trademo.com

Location: Gurgaon, On-Site

Key Responsibilities

• Own end-to-end ABM execution: define target account lists in coordination with sales, build account-specific campaigns, track engagement signals, and influence pipeline at the account level.
• Build and manage Trademo's lifecycle email program, including onboarding sequences, nurture flows tied to firmographic signals, and re-engagement campaigns
• Own Trademo's events calendar end to end: webinars, trade shows, and industry roundtables, from logistics and speaker coordination to post-event follow-up sequences that convert attendance into pipeline.
• Run structured growth experiments across channels and programs; document learnings, kill what does not move the needle, and scale what does.
• Own the marketing tech stack including email platform, CRM integration, and ABM tooling; maintain clean data hygiene and lead scoring logic.
• Build and manage weekly and monthly reporting dashboards tracking MQLs, pipeline influenced, email performance, account engagement, and event ROI.
• Own the lead handoff process between marketing and sales, ensuring clear qualification criteria and consistent follow-through.

What We’re Looking For

• 2 to 4 years of experience in B2B demand generation or growth marketing, preferably in SaaS, data, or intelligence products
• Hands-on with email marketing platforms such as HubSpot or Marketo, and comfortable working within a CRM
• Familiar with ABM principles and at least one approach to account-level targeting, whether tool-driven or LinkedIn-native
• Strong with data: can build a reporting dashboard, interpret funnel metrics, and make channel decisions based on numbers
• Good writer who can draft email copy, event landing pages, and account-specific messaging independently
• Thrives in a fast-moving environment and does not need perfect clarity to start executing