Associate Director, Growth

The Reliable Jobs; Pune District; On-site; INR 11,385,000 - 17,078,000; Full time

Job summary

The Reliable Jobs is seeking an Associate Director – Growth for its AI-first client in the US. This hands-on leadership role drives a scalable new-business growth engine across multiple channels, building a predictable pipeline and improving lead quality.

You will lead multi-channel campaigns including paid ads, email outreach, cold calling, and partnerships, while measuring CAC, CPL and conversion to optimize performance.

Qualifications

• Hands-on experience driving growth across multiple channels.
• Experience in growth, demand generation or marketing (B2B/recurring).
• Able to plan, launch, manage and optimize campaigns independently.
• Proven track record building or scaling lead-generation engines.
• Experience with US market GTM strategies is a strong advantage.

Responsibilities

• Own strategy and execution of multi-channel lead generation across channels.
• Plan, launch, monitor and optimize campaigns hands-on.
• Define and monitor growth metrics (lead volume, conversion, CAC, pipeline).
• Lead, coach and develop a growth team.
• Collaborate with AE team for lead handoffs and conversion.

Skills

Multi-channel growth

Demand generation

Campaign management

Lead generation

US GTM

Data-driven decisions

Job description

The client is is an AI-first commercial management company for hotels and hotel operators in the US. They help clients grow revenue through a unified, tech-led solution and service. They are a rapidly growing startup, 230+ members strong, funded by top investors, and already profitable with several million USD in revenue.

About the Role

As Associate Director – Growth, you will own and scale the client's new-business growth engine, driving qualified hotel-client leads and pipeline across multiple acquisition channels. This is a hands‑on leadership role that combines growth strategy with direct execution, experimentation and performance optimization.

You will lead and strengthen a multi‑channel growth function spanning paid campaigns, email outreach, cold calling and other outbound and partnership-led initiatives. We are looking for someone with deep, practical experience across channels—not a specialist whose experience is limited to paid marketing.

Your success will be measured by the ability to build a predictable pipeline, improve lead quality and conversion, and drive efficient, scalable customer acquisition.

Key Responsibilities

• Multi-Channel Growth & Lead Generation - Own the strategy and execution of lead generation across multiple channels, including Meta campaigns, Google campaigns, email campaigns, cold calling and other relevant outbound channels.
• Hands-On Campaign Execution & Optimization - Be closely involved in planning, launching, monitoring and optimizing campaigns across channels—not only setting strategy or supervising agencies/teams.
• Growth Strategy & Performance Management - Define and monitor key growth metrics such as lead volume, qualified lead rate, conversion rates, cost per lead, customer acquisition cost (CAC) and pipeline contribution.
• Team Leadership - Lead, coach and develop a growth team spanning campaign execution, outbound outreach and cold calling.
• Cross-Functional Collaboration - Work closely with the Account Executive (AE) team to ensure smooth lead handoffs, timely follow-up and strong lead‑to‑opportunity conversion.

Requirements -

• Strong, hands‑on experience driving growth across multiple channels
• Experience in growth, demand generation or marketing, preferably in a B2B or recurring‑revenue business.
• Demonstrated ability to plan, launch, manage and optimize campaigns yourself, while also building processes and leading teams.
• Proven track record of building or scaling lead‑generation engines and delivering measurable improvements in lead volume, lead quality, conversion and acquisition efficiency.
• Experience with B2B customer acquisition and building/executing GTM strategies for the US market is a strong advantage.
• Strong understanding of growth funnels and metrics such as CPL, CAC, conversion rates, pipeline contribution and channel ROI; able to use data to make decisions and improve outcomes.