Growth Marketer

Obble AI Pvt Ltd.; India; Remote; INR 800,000 - 1,800,000; Full time

Job summary

Obble AI Pvt Ltd. is seeking a Growth Marketer to own inbound channels for a B2B software product. You will manage the site, content, SEO, and the post-visit email, crafting material that resonates with recruiters and agency leaders.

You will run experiments with clearly defined outcomes and prune those that fail, while shaping a launch motion for LinkedIn and staffing communities to reach our target audience.

Qualifications

• Two or more years in growth or content marketing for a B2B software product.
• Writing samples you are proud of and will stand behind.
• Comfort with analytics: you can tell a real signal from noise at low volume.

Responsibilities

• Own inbound: the site, the content, search, and the email that follows.
• Write. Not brief a writer, write.
• Run experiments with an outcome you predicted in advance, and stop the ones that fail.
• Build the launch motion for LinkedIn and the communities where staffing people actually talk.

Skills

Growth marketing

Content marketing

Analytics

Copywriting

B2B software

Job description

# Growth MarketerAlmost nobody has heard of us yet. This role changes that, and it owns the number rather than the activity.You will write for an audience of agency owners and recruiting leaders, which means the work has to be genuinely useful. Generic content marketing bounces off this crowd immediately.## What you will do* Own inbound: the site, the content, search, and the email that follows.* Write. Not brief a writer, write. The best material here comes from talking to recruiters and reporting back honestly.* Run experiments with an outcome you predicted in advance, and stop the ones that fail.* Build the launch motion for LinkedIn and the communities where staffing people actually talk.## What we are looking for* Two or more years in growth or content marketing for a B2B software product.* Writing samples you are proud of and will stand behind.* Comfort with analytics: you can tell a real signal from noise at low volume.## Nice to have* Technical SEO, lifecycle email, or paid experimentation.* You have marketed to recruiters, agencies, or HR buyers.### Apply for this roleFour fields and a resume. No account, no portal, no eleven-step form.Resume* Go-to-market* Full-time* Remote, worldwideApply for this role