Growth Marketer

House of Tech; Bengaluru; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

House of Tech in Bengaluru is seeking a Growth Marketing Manager to drive app revenue through disciplined experimentation and strong ROAS thinking. You will lead paid campaigns, influencer-led growth, and organic growth levers to turn paid traffic into revenue.

The role emphasizes hands-on execution with an owner mindset, collaborating with founders, product, and creative teams to optimize the app growth funnel from install to purchase and retention.

Qualifications

• 2–5 years of hands-on growth/performance marketing experience with consumer apps (in-app purchase or subscription models).
• Proven experience driving revenue growth with good ROAS, managing meaningful daily budgets across Meta and Google App Campaigns.
• Strong understanding of the app growth funnel (install → activation → purchase → retention → LTV) and attribution fundamentals.
• Experience with creative-led growth, including ad creatives, influencer/UGC content, and organic growth experiments.

Responsibilities

• Own app revenue growth through paid channels with clear ROAS accountability.
• Execute and optimize Meta & Google app campaigns and other channels focused on purchases/subscriptions.
• Plan and manage influencer & creator-led growth (UGC, regional creators, cost-efficient scale).
• Drive organic growth levers: ASO, referral loops, content-led installs, and retention-led growth.
• Manage budgets efficiently and scale winning campaigns with disciplined optimization cadence.
• Analyse the full install → purchase funnel and improve conversion with data-backed insights.
• Drive creative-led growth by testing hooks, formats, and messaging with design/content teams.
• Maintain clean, scalable ad account structures (ASC, Broad, Retargeting, Testing).
• Track and report metrics like CAC, ROAS, payback period, and cohorts.
• Collaborate with product teams on paywalls, pricing, and monetization experiments.

Skills

Growth marketing

Consumer apps

ROAS optimization

Budget management

Data-driven decisions

Creator-led growth

Analytics tools

Tools

Firebase

GA4

AppsFlyer/Adjust

Job description

House of Tech builds and scales consumer internet apps across multiple categories. We are looking for a Growth Marketing Manager who can drive app revenue with discipline, experimentation, and strong ROAS thinking.

This role is ideal for someone who:

• Has hands-on experience scaling app purchases or subscriptions
• Has managed meaningful ad budgets (1-2L/day range)
• Understands ROAS, CAC, LTV, not just installs
• Is still execution-heavy, but thinks like an owner

You will work closely with founders, product, and creative teams to turn paid traffic into predictable revenue.

RESPONSIBILITY

• Own app revenue growth through paid channels with clear ROAS accountability
• Execute and optimize Meta & Google app campaigns and other channels focused on purchases/subscriptions
• Plan and manage influencer & creator-led growth (UGC, regional creators, cost-efficient scale)
• Drive organic growth levers: ASO, referral loops, content-led installs, and retention-led growth
• Manage budgets efficiently and scale winning campaigns with disciplined optimization cadence
• Analyze the full install → purchase funnel and improve conversion with data-backed insights
• Drive creative-led growth by testing hooks, formats, and messaging with design/content teams
• Maintain clean, scalable ad account structures (ASC, Broad, Retargeting, Testing)
• Track and report key metrics like CAC, ROAS, payback period, and cohorts
• Collaborate with product teams on paywalls, pricing, and monetization experiments

REQUIRED EXPERIENCE AND SKILLS

• 2–5 years of hands-on growth/performance marketing experience with a strong focus on consumer apps (in-app purchase or subscription models)
• Proven experience driving revenue growth with good ROAS, managing meaningful daily budgets across Meta and Google App Campaigns
• Strong understanding of the app growth funnel (install → activation → purchase → retention → LTV) and attribution fundamentals
• Experience with creative-led growth, including ad creatives, influencer/UGC content, and organic growth experiments
• Working knowledge of app analytics & tracking tools (Firebase, GA4, AppsFlyer/Adjust) and data-driven decision making
• Comfortable operating in a fast-paced, founder-led environment, with ownership mindset and bias for experimentation