Growth Lead – Paid Acquisition

Astro247 AI; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Astro247 AI is seeking a Growth Lead – Paid Acquisition in Bengaluru to drive user growth through performance marketing across Google, Meta, and other networks. You will own campaigns, optimize ROI, and collaborate with product, design, and data teams.

Responsibilities include planning, executing, and refining acquisition strategies, analyzing data, running experiments, and forecasting budgets. A strong focus on activation, retention, and scalable growth will guide daily work.

Qualifications

• Strong analytical skills for data-driven decisions.
• Effective communication to collaborate cross-functionally.
• Growth hacking mindset to design scalable experiments.
• Experience with paid acquisition and performance marketing tools.
• Understanding of user funnels and conversion dynamics.
• Ability to manage projects, timelines, and stakeholders.

Responsibilities

• Plan, execute and optimize paid campaigns across Google, Meta and other networks.
• Analyze campaign data, run experiments, refine targeting and bidding.
• Own campaign budgets, forecasts and ROI reporting.
• Collaborate with product, marketing, design and data teams.
• Explore new growth opportunities and test emerging platforms.

Skills

Analytical Skills

Communication Skills

Growth Hacking

Sales Awareness

Project Management

Paid Acquisition

Analytics Tools

Growth Marketing

Education

Bachelor's degree in Marketing/Business/Analytics/Engineering

Tools

Google Ads

Meta Ads

App Install Networks

Mixpanel

Google Analytics

Appsflyer

Job description

Company Description

Astro247 AI is a next-generation astrology platform that delivers accurate, personalized, and accessible astrological insights anytime, anywhere. Combining AI-powered guidance with real expert astrologers, the platform supports users seeking clarity on relationships, career, health, and personal growth. Astro247 AI blends traditional astrological wisdom with modern technology to offer instant predictions, live consultations, and daily horoscopes tailored to each individual’s birth chart. The team is driven by a mission to make astrology a trusted everyday companion, helping people navigate uncertainty with greater confidence. Joining Astro247 AI means contributing to an innovative product where the universe is always within reach.

Role Description

The Growth Lead – Paid Acquisition is a full-time, on-site role based in Bengaluru, responsible for driving user growth through performance marketing across multiple digital channels. This role involves planning, executing, and optimizing paid campaigns on platforms such as Google, Meta, and other relevant ad networks, focusing on acquisition, activation, and retention metrics. The person in this position will analyze campaign data, run experiments, and refine targeting, creatives, and bidding strategies to improve ROI and scale high-performing channels. Day-to-day work includes collaborating with product, marketing, design, and data teams to align growth initiatives with business goals, owning campaign budgets and forecasts, and reporting on key performance indicators to stakeholders. The Growth Lead will also explore new growth opportunities, test emerging platforms, and contribute to the development of a long-term paid acquisition strategy.

Qualifications

• Candidates should possess strong Analytical Skills for data-driven decision-making, performance measurement, and optimization.
• Candidates should possess effective Communication skills to collaborate with cross-functional teams and present insights clearly.
• Candidates should possess Growth Hacking skills to design experiments, identify scalable acquisition tactics, and iterate rapidly.
• Candidates should possess Sales awareness to understand user value, funnels, and conversion dynamics that influence campaign strategy.
• Candidates should possess Project Management skills to prioritize initiatives, manage timelines, and coordinate stakeholders.
• Experience with paid acquisition platforms (e.g., Google Ads, Meta Ads, app install networks) and performance marketing tools is highly beneficial.
• Familiarity with analytics tools (e.g., Google Analytics, Mixpanel, Appsflyer) and A/B testing methodologies is preferred.
• Background in growth, performance marketing, or product-led growth within consumer tech or mobile app businesses is an advantage.
• A bachelor’s degree in Marketing, Business, Analytics, Engineering, or a related field, or equivalent practical experience, is desirable.
• Ability to work in a fast-paced environment, adapt to changing priorities, and maintain a focus on measurable impact.