Growth Manager

Myndwell; Chennai District; On-site; INR 2,500,000 - 4,200,000; Full time

Benefits offered by this job

Mentorship from founding team

Performance-linked incentives

Opportunity to build your own team

Exposure to all verticals

Job summary

Myndwell, India’s emerging mental health and wellness platform, seeks a data-driven Manager - Growth, Sales & Digital Marketing to own Lead Nurturing, B2C Sales, and Digital Marketing. You will lead a small cross-functional team and collaborate with the founding team to drive customer acquisition, engagement, and retention across Myndwell's D2C and B2B verticals.

This role demands strategic execution, CRM hygiene, and growth experiments across Meta, Google, YouTube, and SEO.

Qualifications

• Graduate or postgraduate in Marketing, Business Administration, Communications, or related field.
• 3–5 years in digital marketing, B2C sales, or growth roles.
• Proven track record managing sales teams or lead nurturing with measurable outcomes.
• Hands-on experience with Meta Ads Manager, Google Ads, and at least one CRM tool.

Responsibilities

• Design and manage end-to-end lead nurturing workflows across channels (email, WhatsApp, SMS, in-app).
• Segment leads by intent, demographics, and funnel stage; tailor communication.
• Develop drip campaigns and automated follow-up to improve lead-to-appointment conversion.
• Monitor lead pipeline health and report weekly metrics (MQL to SQL, drop-offs, benchmarks).
• Collaborate with clinical and content teams to ensure empathetic, accurate messaging.

Skills

Lead nurturing

B2C sales

Digital marketing

CRM management

Team management

Education

Bachelor's or above in Marketing/Business

Tools

Meta Ads Manager

Google Ads

CRM tools (Zoho/HubSpot/Leadsquared)

Job description

Myndwell is India's emerging multi-vertical mental health and wellness platform, operating across Premium Clinics, eHelpdesk (for educational institutions and corporates), and D2C digital platform. Our mission is to make quality mental wellness accessible, affordable, and stigma-free across India.

Role Overview

We are looking for a dynamic, data-driven Manager - Growth, Sales & Digital Marketing to own three critical functions: Lead Nurturing, B2C Sales, and Digital Marketing. This is a high-ownership role ideal for someone who thrives at the intersection of strategy and execution - someone who can build and manage teams, manage end-to-end campaigns, and convert interest into revenue. You will lead a small cross-functional team and work directly with the founding team to drive customer acquisition, engagement, and retention across Myndwell's D2C and B2B verticals.

Key Responsibilities

• Design and manage end-to-end lead nurturing workflows across channels (email, WhatsApp, SMS, in-app)
• Segment leads based on intent signals, demographics, and funnel stage; tailor communication accordingly
• Develop drip campaigns and automated follow-up sequences to improve lead-to-appointment conversion rates
• Monitor lead pipeline health and report weekly metrics - MQL to SQL ratios, drop-off points, and conversion benchmarks
• Collaborate with the clinical and content teams to ensure nurturing messaging is empathetic, accurate, and on-brand
• Manage and optimize CRM hygiene - ensure all leads are accurately tagged, tracked, and followed up on time
• Own the B2C sales funnel from initial inquiry to booking/enrolment — for therapy, wellness programs, and D2C products
• Build, train, and manage a small inside sales / tele-counselling team; set daily targets and review performance
• Develop sales scripts, objection-handling frameworks, and conversion playbooks tailored to mental health consumers
• Monitor call quality, response time, and conversion rates; implement regular coaching and feedback loops
• Coordinate with operations to ensure seamless handoff post-conversion (appointment scheduling, onboarding)
• Drive upsell and cross-sell opportunities across Myndwell's service and product portfolio
• Consistently meet and exceed monthly sales targets across assigned verticals
• Plan, execute, and optimise performance marketing campaigns across Meta (Instagram/Facebook), Google, and YouTube
• Own the digital marketing calendar — content themes, campaign schedules, seasonal pushes, and product launches
• Manage SEO strategy in collaboration with the content team to improve organic traffic and keyword rankings
• Oversee social media presence — community management, brand voice consistency, and audience growth
• Analyse campaign performance data (CTR, CPL, ROAS, CAC) and iterate based on insights
• Manage agency/freelancer relationships for creative, paid media, and technical SEO when applicable
• Drive growth marketing experiments (A/B testing landing pages, ad creatives, CTAs) to optimise performance

Required Qualifications

• Graduate or postgraduate in Marketing, Business Administration, Communications, or a related field
• 3-5 years of experience in digital marketing, B2C sales, or growth roles - preferably in health, wellness, D2C, or EdTech
• Proven track record of managing sales teams or lead nurturing operations with measurable outcomes
• Hands-on experience with Meta Ads Manager, Google Ads, and at least one CRM tool (Zoho, HubSpot, Leadsquared, etc.)
• Strong analytical skills — comfortable interpreting dashboards, funnel reports, and campaign data
• Excellent written and verbal communication in English and Tamil (preferred)

Preferred / Good to Have

• Prior experience in the mental health, healthcare, or wellness sector
• Exposure to WhatsApp Business API or conversational marketing platforms
• Working knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console)
• Experience managing D2C product marketing or subscription-based services
• Comfort working in a fast-paced early-stage startup environment
• Sales Funnel Management
• Empathy & Sensitivity (Mental Healthcontext)
• Adaptability & Speed

Key Performance Indicators (KPIs)

• Monthly lead-to-booking conversion rate
• Cost per lead (CPL) and cost per acquisition (CAC) across paid channels
• Monthly revenue contribution from B2C sales team
• Organic traffic growth and SEO keyword rankings
• Campaign ROAS and return on ad spend efficiency
• Sales team call quality scores and NPS from B2C customers

What We Offer

• High-impact, high-ownership role in a mission-driven mental health startup
• Direct reporting line to and mentorship from the founding team
• Competitive compensation with performance-linked incentives
• Opportunity to build and lead your own team from the ground up
• Exposure to all business verticals - clinics, D2C, institutional
• A culture that values empathy, candour, and continuous learning