Growth Manager

Medibuddy; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

MediBuddy is seeking a Growth Lead to own demand generation and lead acquisition for the Surgery Care vertical in Bengaluru. This role is an individual-contributor position responsible for building and scaling channels that bring patient leads into the surgery funnel.

KRAs focus on lead volume, channel mix, and cost efficiency. You will personally own top-of-funnel metrics, design experiments, and coordinate with Counseling, hospital networks, and Care Buddy teams to optimize campaigns, capture

Qualifications

• 4-7 years in growth, demand generation, or performance marketing (IC role, no direct reports).
• Healthcare, healthtech, insurtech, or high-velocity D2C / services marketplace experience preferred.

Responsibilities

• Own the vertical's lead acquisition targets across paid, organic, referral, and partnership channels; manage cost-per-lead within budget.
• Plan and execute acquisition programs across performance marketing, SEO/content, hospital tie-ups, doctor referrals, and insurer/TPA partnerships; pilot new high-intent sources.

Skills

Lead generation

Performance marketing

Analytics

Cross-functional collaboration

Ownership mindset

Budget management

Education

Bachelor's degree

MBA or equivalent

Tools

CRM software

Lead management tools

Job description

Role Summary -

MediBuddy Surgery Care simplifies the surgical journey for patients from diagnosis to discharge through a network of 7,500+ hospitals, 50+ covered surgical conditions (ophthalmology, orthopedics, general surgery, gynecology, and more), and 50,000+ surgeries facilitated to date. We're looking for a Growth Lead to own demand generation and lead acquisition for this vertical an individual-contributor role responsible for personally building and scaling the channels that bring patient leads into the surgery funnel. This role's KRAs center on lead volume, channel mix, and cost-efficiency.

Key Responsibilities -

Demand Generation & Lead Acquisition

• Own the vertical's lead acquisition targets (volume) across paid, organic, referral, and partnership channels; manage cost-per-lead within budget.
• Plan and execute acquisition programs performance marketing, SEO/content, hospital tie-ups, doctor referrals, and insurer/TPA partnerships with marketing, and pilot new high-intent sources (e.g., OPD/diagnostic cross-sell).

Lead Sourcing & Funnel Operations

• Personally own top-of-funnel metrics (leads generated, cost-per-lead) and continuously improve lead capture/handoff processes (SLA discipline) to Counseling.
• Design and run structured A/B tests on acquisition messaging, ad creatives, and landing pages to improve lead volume.

Partnerships & Cross-Functional Collaboration

• Partner with Counseling / Sales, the hospital network, and Care Buddy teams for channel-performance feedback; work with product/engineering to improve top-of-funnel experiences.
• Collaborate with marketing, brand, and content on campaigns and specialty messaging; liaise with finance on channel/media budgets and ROI.

Data, Reporting & Strategy

• Own the acquisition dashboard (leads, cost per lead, channel mix) and present performance and learnings to leadership.
• Build the quarterly demand-generation roadmap for Surgery Care in line with MediBuddy's overall growth strategy.

Requirements & Skills -

Requirements :

• 4-7 years in growth, demand generation, or performance marketing (IC role, no direct reports).
• Healthcare, healthtech, insurtech, or high-velocity D2C / services marketplace experience preferred.
• Proven track record owning lead acquisition end-to-end strategy, budget, and execution.
• Bachelor's required; MBA or equivalent preferred.

Skills :

• Strong analytical skills; comfortable with dashboards and CRM / lead-management tools.
• Hands-on performance marketing across paid, SEO/content, referral, and partnership channels.
• Strong ownership mindset — drives outcomes independently across multiple channels.
• Cross-functional stakeholder management (marketing, hospitals, product, finance, Counseling).
• Comfort with structured experimentation (A/B testing) and budget ownership