Performance Marketing Manager

DailyRounds / Marrow; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Neuroglia Health Private Limited (NHPL), part of M3, Inc., Japan, is seeking a Performance Marketing Manager for DailyRounds/Marrow in Bengaluru. You will own the growth funnel end-to-end—from awareness to enrolment—driving paid campaigns and organic growth to reach doctors across India.

You will manage Google Ads, Meta Ads, YouTube campaigns, and SEO efforts, focusing on CAC, ROI, and conversion rates. Collaboration with product, content, and sales teams is essential to optimise revenue and

Qualifications

• 2–3 years of hands-on performance marketing experience in direct B2C.
• Strong expertise in Google Ads and Meta Ads platforms.
• Proven experience in lead generation and conversion optimisation.
• Strong analytical skills with a data-driven approach using analytics tools (e.g., Google Analytics).
• Comfortable taking ownership and being accountable for projects.
• Experience in EdTech, Healthcare, or Medical Marketing is a plus.
• Self-driven individuals who can independently own projects.

Responsibilities

• Own growth, lead generation, and revenue targets across all programmes.
• Plan, execute, and scale campaigns across Google Ads, Meta Ads, YouTube, and other platforms.
• Improve lead quality and conversion together with sales teams.
• Drive organic growth through SEO and product-led initiatives.
• Track CAC, ROI, conversion rates, and funnel drop-offs with dashboards.

Skills

Performance marketing

Google Ads

Meta Ads

Lead generation

Conversion optimisation

Google Analytics

Ownership

EdTech experience

Healthcare marketing

Job description

Neuroglia Health Private Limited (NHPL) — A Part of M3, Inc., Japan

M3, Inc. is a global healthcare leader based in Tokyo, trusted by 4+ million doctors across 9 countries. Since 2019, Neuroglia Health Private Limited (NHPL) has been part of M3’s global ecosystem, building technology-driven platforms at a massive scale for doctors and medical students in India, with a clear mission of building better doctors.

Our flagship product, Marrow, is one of the most trusted learning platforms for doctors — operating at a scale few education companies ever reach: millions of learners, petabytes of high-quality learning data, and 500+ million hours of video streamed through a system as complex and secure as leading global streaming platforms. Our infrastructure powers learning for hundreds of thousands of doctors daily, with a strong focus on performance, reliability, and security.

Under NHPL, we also operate DBMCI One — a powerful hybrid learning platform that brings decades of DBMCI’s trusted medical coaching legacy into a scalable digital ecosystem, blending top faculty expertise with structured digital learning, live and recorded sessions, high-yield notes, and exam-focused preparation tools to enable aspirants across India to access proven teaching excellence anytime, anywhere.

We are a self-funded, EBITDA-positive organization with strong cash reserves, built on financial discipline and sustainable growth. We believe in long-term value creation over short-term hype, and remain deeply committed to our mission of building better doctors.

Together with Marrow, it strengthens our mission of building better doctors through technology, scale, and academic rigor.

Performance Marketing Manager - DailyRounds/Marrow

We are looking for a high-ownership Performance Marketer to independently drive growth for our medical education programmes - across SS Courses, Workshops, and Certification Courses. This is a single-owner role - you will own the entire growth funnel end-to-end, from lead acquisition to conversion and revenue optimisation - targeting a highly discerning audience of doctors.

What would you be doing here?

Growth & Revenue Ownership

• Own growth, lead generation, and revenue targets across all programmes
• Build and optimise end-to-end funnels (awareness, acquisition, conversion, retention), while operating with a strong ROI and frugality mindset

Performance Marketing (Paid Channels)

• Plan, execute, and scale campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms
• Optimise continuously for CAC, ROI, and conversion rates, with a focus on lead quality (doctors) over volume
• Build and scale high-intent acquisition funnels (search-led, retargeting, cohort-based targeting), keyword and audience strategies

Lead Management & Conversion

• Work closely with sales teams to improve lead quality, conversion rates, and revenue realisation
• Own lead-to-enrolment conversion, optimising for doctor behaviour, decision cycles, and exam timelines

Organic Growth & Revenue

• Drive SEO, content, and product-led growth initiatives
• Improve organic conversion and repeat revenue

Data, Analytics & Insights

• Own and track key growth metrics: CAC, LTV, ROI, conversion rates, and funnel drop-offs
• Build and maintain clear, actionable dashboards for performance tracking

Cross-Functional Collaboration

• Align with product, content, sales, design & marketing, and category managers
• Act as the single point of ownership for growth, driving alignment and accountability across teams

What are we looking for?

• 2–3 years of hands-on performance marketing experience of direct B2C
• Strong expertise in Google Ads and Meta Ads platforms
• Proven experience in lead generation and conversion optimisation
• Strong analytical skills, with hands-on experience in Google Analytics and a data-driven approach to decision-making
• Comfortable operating with ownership, and accountability
• Experience in EdTech, Healthcare, or Medical Marketing is a plus
• Self driven individuals, who can independently own projects and are hungry to learn