Growth lead

Avici; Gurugram District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Avici is seeking a hands-on Growth Lead to own distribution and activation, turning users into active customers who fund their accounts and transact. You will work directly with the founders across growth, product, data, partnerships and operations, identifying new channels, analyzing conversions, and running experiments.

You will own the funnel, build scalable distribution, and design experiments with clear hypotheses, costs and success criteria, while collaborating with product and engineering

Qualifications

• 4–8 years in growth, distribution or general management, ideally in fintech, payments or crypto.
• Evidence of building or scaling a channel that produced real usage or volume.
• Strong commercial instincts with partnerships negotiation ability.
• Comfort with funnels, cohorts, unit economics and experimentation.
• High ownership and execution speed with quick live testing.

Responsibilities

• Grow monthly active customers and total transaction volume.
• Own the funnel from approved user to funded account, first transaction and repeat usage.
• Build and scale distribution through communities, creators, affiliates, partnerships and referrals.
• Design and run activation and retention experiments with clear hypotheses and cost targets.
• Collaborate with product/engineering to reduce onboarding and funding friction.
• Engage customers regularly and translate feedback into growth opportunities.
• Maintain a weekly growth scorecard to decide what to scale, fix or stop.
• Monitor acquisition cost, incentives, fraud, refunds and cohort-based repeat behavior.

Skills

Growth

Distribution channels

Partnerships

Experimentation

Funnel analysis

Onboarding optimization

Customer communication

Job description

Avici is building a global financial account powered by stablecoins. Our product brings together mobile apps, wallets, cards, accounts and financial partners into one simple experience.

Avici has reached over $75 million in annualized volume and more than 120,000 signups globally.

People in over 120+ countries trust us with real money. Engineering quality, security and reliability are fundamental to everything we build.

The role

We are looking for a hands-on Growth Lead to own distribution and activation at Avici.

This is not a brand marketing role. Your job is to turn the right users into active customers who fund their account, make their first transaction and keep using Avici.

You will work directly with the founders across growth, product, data, partnerships and operations. You should be equally comfortable finding a new distribution channel, analyzing a conversion drop, launching an experiment and speaking to customers yourself.

What you will own

• Grow the number of monthly active customers and total transaction volume.
• Own the funnel from approved user to funded account, first transaction and repeat usage.
• Build and scale distribution through communities, creators, affiliates, partnerships, referrals and other high-intent channels.
• Design and run activation and retention experiments with clear hypotheses, costs and success criteria.
• Work with product and engineering to remove friction across onboarding, funding, card setup and first use.
• Speak to customers regularly and turn their behaviour and feedback into growth opportunities.
• Build a clear weekly growth scorecard and use it to decide what to scale, fix or stop.
• Protect contribution margin by measuring acquisition cost, incentives, fraud, refunds and repeat behaviour by cohort.

How we will measure success

• Approved-to-funded conversion
• Funded-to-first-transaction conversion
• Customers completing three transactions within 30 days
• Monthly active customers and repeat transaction volume
• Cost per activated and retained customer
• Contribution margin by channel and cohort

What we are looking for

• 4–8 years in growth, distribution or general management, ideally in fintech, payments, consumer financial products, crypto or a high-frequency marketplace.
• Evidence that you personally built or scaled a channel that produced real usage or transaction volume, not just leads, impressions or sign-ups.
• Strong commercial instincts and the ability to negotiate and operate partnerships.
• Comfort with funnels, cohorts, unit economics and experimentation. You do not need to be a data scientist, but you must be able to find the truth in the numbers.
• High ownership and execution speed. You can move from idea to live test without waiting on the team.
• Excellent customer judgment and clear written communication.
• Willingness to do the unglamorous work required to make growth repeatable.

Strong signals

• You have grown a card, wallet, bank account, payments product or crypto consumer product.
• You understand KYC, funding, card activation and repeat-payment behaviour.
• You have built distribution in markets outside the US or across multiple geographies.
• You have managed incentives while controlling abuse and preserving unit economics.
• You can show exactly what you changed, the metric that moved and whether the channel remained profitable.

What this role is not

• A social media or content-only role
• A performance-marketing role measured by installs or sign-ups
• A strategy role that hands execution to someone else
• A large-team management position from day one

Why Avici

• Own a company-level growth outcome, not a narrow channel.
• Work directly with the founders and influence product as well as distribution.
• Build at the intersection of stablecoins, payments and global consumer finance.
• Join early enough to create the growth system, not merely inherit one.