Growth Lead

tail healthcare; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

tail healthcare in Bengaluru is seeking a growth-focused marketing lead to drive brand and performance across online and offline channels. You will own the marketing strategy for existing products and identify new opportunities to fuel global pet-health ambitions.

You'll work directly with leadership to shape positioning, run paid campaigns, build long-tail SEO, and design measurement systems that map every rupee spent to outcomes like CAC and LTV.

Qualifications

• 5-8 years in brand and/or growth marketing with measurable outcomes.
• Proven ability to build a brand, not just execute campaigns.
• Experience building brands online and offline; role spans both worlds.
• Enough performance-marketing fluency to run paid campaigns yourself.
• Strong understanding of positioning, consumer insight, creative strategy, storytelling and brand.

Responsibilities

• Own growth across digital channels (ecom, qcom, d2c) from ToF to revenue and CM.
• Run paid campaigns across social, search, and marketplaces that convert brand attention into growth.
• Own the full funnel, awareness through conversion, aligned with brand work.
• Build strategies around long-tail SEO/AEO.
• Responsible for retention, quality of customers and LTV.
• Build tracking and attribution so every rupee spent maps to a clear outcome: CAC, ROAS, LTV.
• Test relentlessly: creative, targeting, channel mix.
• Decide budget split between brand and performance with real-number justification.
• Build the marketing operating system: agencies, freelancers, internal capabilities, measurement.
• Translate customer, vet and market insight into sharper positioning and product opportunities.
• Identify whitespace in the market and turn it into differentiated propositions.

Skills

Brand growth strategy

Performance marketing

Brand building

Consumer insights

Healthcare/Pharma experience

Ownership mindset

Copywriting

Job description

Medicine was never made for pets. It was adapted for them.

Almost everything treating your dog or cat today started as a human formulation, repurposed and repackaged for animals as an afterthought. We want to change this: healthcare made for pets from the ground up, not borrowed.

The Role

From hacking your way into a platform to grabbing market share will be your mindset. We're looking for someone who can start hacky and convert into strong growth strategies. You will own growth across e/q-comm and D2C. This is for existing products.

But, if you identify a unique market need, you will also rally the company to engineer an opportunity there for us to own.

Metrics you own:

CM2, CAC, revenue, brand growth and customer retention.

What You'll Own

• Own growth across all digital channels (ecom, qcom, d2c) from ToF to outcome on revenue and CM
• Run paid campaigns across social, search, and marketplaces that convert brand attention into growth
• Own the full funnel, awareness through conversion, in lockstep with brand work rather than off to the side of it
• Build strategies around long-tail SEO/AEO
• Responsible for retention, quality of customers and LTV
• Build tracking and attribution so every rupee spent maps to a clear outcome: CAC, ROAS, LTV
• Test relentlessly. Creative, targeting, channel mix, all of it
• Decide how the budget should split between brand and performance, and defend that call with real numbers.
• Build the marketing operating system: agencies, freelancers, internal capabilities, measurement and processes.
• Translate customer, vet and market insight into sharper positioning, campaigns and product opportunities.
• Identify whitespace in the market and work with product, clinical and leadership teams to turn it into differentiated propositions.

What You Bring

• 5-8 years in brand and/or growth marketing, with measurable business outcomes you can clearly explain.
• Proof you can build a brand, not just execute campaigns.
• Experience building brands across both online and offline channels. This role lives in both worlds.
• Enough performance-marketing fluency to run and read paid campaigns yourself, even if brand is where you're strongest.
• Strong understanding of positioning, consumer insight, creative strategy, storytelling and brand building.
• Experience in healthcare, pharma, D2C, consumer, or another category where trust is the product is a strong plus.
• An appetite for ownership. You'll be building the marketing function, not slotting into one that already exists.
• Sharp writing, sharp instincts and an eye for a brand that stays distinctive and consistent under pressure.
• Comfort operating with incomplete information and turning ambiguity into action.

Why This Is Worth Your Next Few Years

• You get to build the brand from the ground up, not inherit one that's already set
• This isn't a local growth mandate. The ambition is a global pet health brand, and you'd be shaping what that looks like from an early stage
• You'll work directly with leadership, with real influence over brand and growth decisions from day one