Marketing Generalist

ALIV - Regenerative Wellness; Pune District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

ALIV - Regenerative Wellness in Pune is seeking a dynamic 360° marketing professional to lead brand and content strategies. The ideal candidate will own the entire marketing stack, from performance marketing to community management, ensuring alignment with ALIV's unique identity in the regenerative wellness sector.

With 5–7 years of experience in fast-paced startups or premium brands, you will collaborate closely with our leadership team and external partners to elevate our brand position and engage a discerning audience.

Qualifications

• 5–7 years in full-stack marketing roles at scaling startups or premium brands.
• Demonstrated ownership of brand, content, performance, and organic.
• Strong written English; ability to quality-check content.

Responsibilities

• Manage brand voice and visual identity.
• Oversee content calendar across multiple platforms.
• Manage partnerships and PR opportunities.
• Lead email and CRM marketing strategies.

Skills

Full-stack marketing experience

Strong writing skills

Familiarity with digital marketing tools

Tools

Google Ads

Meta Ads Manager

GA4

GBP

Canva

Figma

Job description

ALIV Regenerative Wellness | Pune (primary) — supporting Mumbai & Bengaluru

ALIV is building a marketing function the way the rest of the business is built — premium, doctor-led, evidence-anchored, and deeply specific to the founder/CXO audience it serves. We are not a biohacking brand, not a wellness influencer brand, and not a clinic chain. We are something different and the marketing has to read that way at every touchpoint.

We're hiring a 360° marketing person who can own brand, content, paid, organic, local, partnerships, and email — not as a specialist in one of them, but as the connective tissue across all of them. You'll work alongside the founder, a future analytics hire, agency partners, and the content/clinical team to turn ALIV into the most clearly positioned regenerative wellness brand in India.

This is a full-stack role at a scaling startup. The channels are already running. The frameworks are already locked. What's missing is a senior operator who can hold them all together, raise the quality bar, and free the founder from being the marketing bottleneck.

Reporting & team

• Reports to: Founder / CEO, Marketing Head
• Works alongside: Founder, Medical Director, performance marketing agency, content writer(s), data analyst, front desk teams across locations
• Stakeholders: Founder, location leads, clinical leadership

Core responsibilities

Brand & positioning stewardship

• Be the daily owner of ALIV's brand voice, visual identity, and positioning across every surface
• Enforce the locked positioning: doctor-led, regenerative wellness, "another conversation beyond traditional medicine" — not biohacking, not influencer wellness, not clinic chain
• Maintain the dual narrator system: doctor-led on the brand, "human engineer" on the founder
• Guard the four content pillars: founder journey & self-experimentation; science made accessible; behind the scenes; cultural shift
• Hold the line on tone: no superlatives, no hype, specificity over claims, contrarian-but-accurate

Content engine

• Own the content calendar across LinkedIn (brand + founder), Instagram, YouTube, the ALIV blog, and email
• Brief and quality-check writers, designers, video editors, and external creators
• Use ALIV's existing skill stack (content writer, blog engine, peptide auditor, wellness auditor) as production infrastructure
• Repurpose long-form (consults, audits, founder voice notes) into platform-native short-form
• Drive the editorial standard: every piece either teaches, repositions, or reveals — never fills

Performance marketing & paid

• Manage the paid marketing agency relationship and own the brief from ALIV's side
• Day-to-day oversight of Google Ads (multi-campaign), Meta Ads, and any future channels
• Own creative testing pipeline, landing page experiments, and conversion funnel optimisation
• Coordinate with the analytics owner on attribution, CAC, payback period
• Decide what gets amplified — and what stays organic — based on validated performance, not vanity

Organic social & community

• Manage ALIV's Instagram, LinkedIn (brand), YouTube, and any community surfaces
• Execute the locked Instagram organic reach recovery plan: detox window, organic-only validation, then paid amplification only behind validated content
• Daily community management — DMs, comments, qualified lead handoff to front desk
• Cross-platform native versioning (LinkedIn is not Instagram is not WhatsApp)

Local SEO & Google Business Profile

• Own GBP for Pune and Mumbai (and Bengaluru at launch)
• Categories, descriptions, services, posts, photos, Q&A, review velocity
• Local SEO landing pages (/location/pune and equivalents), schema markup (LocalBusiness/MedicalBusiness)
• Standalone therapy and condition pages — peptides, sleep, fatty liver, NAD+, etc.

Partnerships & PR

• Identify and execute brand partnerships that match ALIV's premium ICP (founder communities, premium fitness, high-end hospitality, professional networks)
• Manage media and PR opportunities — earned coverage, podcast placements for the founder, expert quotes for the medical leadership
• Co-marketing with aligned brands and selected practitioners

Email & CRM marketing

• Build the email and WhatsApp lifecycle: new lead nurture, consult prep, post-protocol education, retention, reactivation
• Segmentation logic (location, ICP segment, protocol stage, dual-customer dynamic — buyer vs end user)
• Quarterly nurture campaigns tied to ALIV's seasonal or scientific themes

Analytics partnership

• Work hand-in-glove with the data analyst on weekly performance reviews
• Translate dashboards into next-week actions
• Pressure-test attribution and CAC assumptions before they drive decisions

Vendor and agency management

• Manage the paid agency, creative freelancers, photographers, videographers, PR partners
• Hold them to ALIV's brand standard — politely and firmly
• Brief, review, approve, push back

Required qualifications

• 5–7 years in full-stack marketing roles at a scaling startup, premium consumer brand, healthcare brand, or top-tier agency
• Demonstrated ownership across brand, content, performance, and organic — not just one of them
• Hands-on familiarity with Google Ads, Meta Ads Manager, GA4, GBP, Instagram, LinkedIn, and at least one email platform
• Track record of building or scaling content that actually performed — not just shipped
• Strong written English; ability to brief and quality-check writers and creators at a high bar

Preferred qualifications

• Experience in healthcare, wellness, premium services, or D2C — categories where compliance, trust, and tone matter
• Experience marketing to CXOs, founders, or high-net-worth audiences specifically
• Familiarity with AI-assisted content workflows and tools (we use them heavily)
• Light visual design ability (Canva / Figma) — enough to mock-up, not enough to confuse with a designer
• Prior experience working directly with a founder in a high-trust, low-process environment

Who this role is for

Mindset more than CV. This matters more than the resume:

• You can hold the difference between a brand for biohackers and a brand for founders who happen to care about longevity — and you understand why we sit on the second side of that line
• You write at a CXO level. You don't pad. You don't hype. You don't use the word "elevate"
• You see compliance and tone discipline as a creative constraint, not a creative limit
• You're calm around scientific complexity. You can read a peptide protocol or a clinical paper and pull the one true thing out of it for a 30-second reel
• You move fast but you don't ship sloppy. The premium positioning lives or dies in the details — a stray emoji, a generic stock photo, a hyped headline can undo a month of work
• You manage agencies and freelancers like a player‑coach — you can do the work yourself, which is why they take your feedback seriously
• You're comfortable with ambiguity. The exact org chart, the exact tool stack, the exact reporting cadence — these are being built. You help build them
• You're a team player around doctors, scientists, and the founder — collaborative, not territorial