Associate Marketing Director

Reputed company; Mumbai; On-site; INR 1,800,000 - 4,200,000; Full time

Job summary

Reputed company is seeking a senior marketing leader to drive the dermatology portfolio, spanning 4-5 brands, into digitally-led consumer-first brands across Skin Care and Hair Care. You will own P&L and deliver growth through brand building, consumer engagement, and omnichannel performance.

Responsibilities include digital-first brand building, social commerce, performance marketing, influencer ecosystems, CRM analytics, and data-driven optimization to scale growth across platforms including

Qualifications

• 12-15 years of experience in Consumer Healthcare, Beauty & Personal Care, FMCG, D2C, or digital-first brands.
• Proven success in scaling brands via digital channels, marketplaces, ecommerce and performance marketing.
• Experience with high-growth expert-led brands, beauty platforms or dermatology-focused businesses is advantageous.
• Demonstrated capability to manage P&L and drive growth outcomes.
• Strong understanding of digital-first brand building, D2C models and omnichannel engagement.

Responsibilities

• Lead the marketing and growth agenda for the dermatology portfolio across Skin Care and Hair Care.
• Own P&L and deliver growth through brand building, consumer engagement, and commercial performance.
• Drive digital-first brand building, social commerce, influencer ecosystems, CRM, and analytics.
• Scale performance marketing across Meta, Google, YouTube, marketplaces, and emerging platforms.
• Build and manage influencer/creator ecosystems and dermatology expert advocacy.
• Leverage first-party data to optimize retention, loyalty, and lifecycle marketing.

Skills

Digital marketing

Brand building

P&L management

Omnichannel growth

Growth marketing

Social commerce

Influencer marketing

CRM & analytics

D2C / eCommerce

Job description

Lead the marketing and growth agenda for Company's Dermatology portfolio (4-5 brands), transforming it into a portfolio of consumer-first, digitally led brands across Skin Care and Hair Care. Drive sustainable growth by leveraging consumer insights, digital marketing, social commerce, influencer ecosystems, D2C channels, marketplaces, and omnichannel growth levers.

Own the P&L for the assigned portfolio and deliver business growth through a balanced focus on brand building, consumer engagement, and commercial performance.

Key Responsibilities

Digital-First Brand Building

• Drive the consumerization agenda through digital-first strategies across the consumer funnel, including awareness, acquisition, retention, and advocacy.
• Build science-led, consumer-centric brands that are culturally relevant and optimized for growth through digital engagement.
• Develop differentiated brand identities, content ecosystems, and community-building programs across digital touchpoints.

Social Commerce & Community Building

• Create advocacy-led growth models by leveraging user-generated content, creators, dermatologists, and subject matter experts.
• Build and scale engaged consumer communities focused on skin and hair concerns through educational content and social engagement.
• Drive social commerce initiatives that enhance consumer engagement, conversion, and loyalty.

Performance & Growth Marketing

• Own key growth metrics, including traffic, customer acquisition cost (CAC), ROAS, conversion rates, retention, and customer lifetime value (LTV).
• Partner with growth, media, and ecommerce teams to scale performance marketing across Meta, Google, YouTube, marketplaces, and emerging digital platforms.
• Establish data-driven experimentation and optimization frameworks to improve acquisition, conversion, and retention.
• Drive portfolio growth in partnership with platform teams across eCommerce, qCommerce, and beauty focused marketplaces.

Influencer & Expert Advocacy Ecosystem

• Build and manage a strong ecosystem of influencers, creators, dermatologists, and healthcare experts.
• Lead integrated advocacy programs across awareness, consideration, conversion, and retention objectives.
• Establish robust measurement frameworks to evaluate influencer ROI and business impact.

Consumer Data, CRM & Analytics

• Leverage first-party consumer data, CRM platforms, and analytics to generate insights and deliver personalized consumer journeys.
• Drive retention, loyalty, subscription, and lifecycle marketing initiatives to maximize consumer value and engagement.
• Champion a test-and-learn culture to continuously improve consumer experience and marketing effectiveness.

Ideal Candidate Profile

• Experience 12-15 years of experience in Consumer Healthcare, Beauty & Personal Care, FMCG, D2C, or digital-first consumer brands.
• Demonstrated success in scaling brands through digital channels, marketplaces, ecommerce, and performance marketing.
• Experience working with high-growth expert-led brands, beauty platforms, consumer healthcare, or dermatology-focused businesses will be an advantage.
• Proven experience managing P&L and delivering business growth outcomes.
• Deep understanding of digital-first brand building, D2C business models, and omnichannel consumer engagement.
• Strong commercial acumen with experience owning and driving portfolio P&L performance.
• Highly collaborative, with the ability to work seamlessly across prescription, consumer, digital, sales, medical, and platform teams.
• Strong ownership mindset with the ability to operate in a fast-paced, growth-oriented environment.
• Hands-on understanding of performance marketing, growth funnels, CRM, and marketing analytics.
• Experience leading influencer marketing, community-building, and social commerce programs at scale.
• Demonstrated ability to balance long-term brand building with short-term growth delivery and commercial outcomes.
• Strong strategic thinking, data orientation, and execution excellence.