Marketing Manager

Moveinsync Technology Solutions; Bengaluru; On-site; INR 1,500,000 - 2,700,000; Full time

Job summary

MoveInSync, Bengaluru-based enterprise mobility platform, seeks a Manager/Senior Manager for International Marketing & GTM to own go‑to‑market initiatives in global markets. You will build demand engines—events, webinars, content, and digital campaigns—working with sales and product in a fast-moving growth environment.

The role requires 5–10 years of B2B marketing with hands-on execution, strong content sense, and proficiency in marketing automation tools.

Qualifications

• 5–10 years of experience in B2B marketing and GTM across international or multi‑region markets.
• Strong hands‑on marketing campaign execution, not just planning.
• Proven ability to build market playbooks and own go‑to‑market initiatives end to end.
• Experience with enterprise SaaS, mobility/logistics, or high‑growth environments is a plus.
• Bachelor's degree required; MBA or equivalent preferred.

Responsibilities

• Own international GTM calendar and demand engines across priority markets.
• Plan and execute events, webinars, and partner activities end to end.
• Develop and localize content and sales enablement material for regions.
• Lead digital and email campaigns with marketing automation tools.
• Analyze pipeline impact and engagement by market; report progress.

Skills

GTM strategy

Events management

Webinar programs

Content localization

Email marketing

Marketing automation

Campaign analytics

Cross-functional leadership

Education

Bachelor's degree

MBA or equivalent in marketing/business

Tools

HubSpot

Marketo

Pardot

Mailchimp

Job description

Manager / Senior Manager International Marketing & GTM

Location: Bengaluru (HQ) | Reports to: Head of Marketing | Function: Marketing — International Growth

About MoveInSync

MoveInSync is a Bengaluru-based enterprise mobility platform (ION and ONE) that powers employee commute operations for large organizations across India. The company is on an IPO trajectory and operates at significant scale, and is now extending its footprint into new international markets. As part of this expansion, marketing is building dedicated go-to-market ownership for the company's priority growth geographies outside India.

Role Summary

We are looking for a marketer with a strong GTM mindset to independently own international market growth for MoveInSync. This is an end-to-end ownership role: you will build and run the demand engine — events, webinars, content, and digital/email campaigns — across MoveInSync's international growth markets, working with minimal oversight in a fast-moving, IPO-bound environment.

What You'll Own

• GTM strategy: Build and execute the go-to-market plan for MoveInSync's international markets, aligned to regional pipeline and revenue goals — and build the playbook fresh for each new geography we enter.
• Events: Identify, plan, and run participation in relevant international conferences, trade shows, and partner events, end to end — from selection and budget through booth/branding execution and post-event follow-up.
• Webinars: Curate and run a regular webinar program tailored to each target market — topics, speakers, promotion, and follow-up — to build pipeline and engagement.
• Content: Develop and localize content — collateral, campaigns, case studies, and sales enablement material — that speaks to the buying context of each region.
• Digital & email marketing: Plan and run digital campaigns across channels, with hands‑on ownership of email marketing — segmentation, sequencing, automation, and performance tracking.
• Execution & reporting: Manage budgets, vendors, and timelines independently, and report on pipeline impact and engagement metrics by market.
• Cross-functional alignment: Work closely with sales, product, and leadership to keep international GTM priorities aligned with market‑entry and expansion plans.

What We're Looking For

• 5–10 years of experience in B2B marketing, GTM strategy, business development, pre‑sales, or management consulting, with demonstrated ownership of go‑to‑market work across international or multi‑region markets. The specific geography matters less than proof you can build a market playbook from scratch and run it end to end — exposure to emerging or high‑growth markets is a plus, not a filter.
• Open to strong strategic operators from consulting, program management, or founder's‑office backgrounds — provided they bring genuine hands‑on appetite for running campaigns, not just planning them.
• Proven, hands‑on experience planning and executing marketing events and webinar programs — not just briefing an agency.
• Strong working knowledge of email marketing and marketing automation tools (e.g., HubSpot, Marketo, Pardot, Mailchimp, or equivalent), and digital campaign execution more broadly.
• Comfortable using AI tools as part of the daily workflow — for content creation, campaign optimization, research, and personalization at scale.
• Strong content sense — able to write, edit, or sharply brief content that lands with international B2B buyers.
• A true owner: able to run the full function independently, make decisions fast, and perform under the pressure of an IPO‑bound, high‑growth company.
• Prior experience in enterprise SaaS, B2B platforms, mobility/logistics, or a fast‑scaling business (agency, consulting, or a founder‑led setup) is a strong plus.
• Bachelor's degree required; MBA or equivalent in marketing/business preferred.

What Success Looks Like

• A live, running GTM calendar of events and webinars across MoveInSync's priority international markets within the first two quarters.
• A measurable lift in qualified pipeline and engagement from these markets, tracked market by market.
• Content and campaigns that are localized and resonate with each region's buyers, not templated from India.
• A function that runs independently — requiring direction on priorities, not on execution.