Growth & Digital Marketing Specialist

Analogy Design; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Analogy Design in Bengaluru is seeking an experienced SEO professional to own organic search performance across the site and the booking funnel. You will manage technical SEO, schema, Core Web Vitals and structured data while optimizing content and internal linking to boost conversions.

You will work hands-on with GA4, GTM, Webflow, HubSpot or similar tools, and publish copy that reads naturally. This studio role requires hands-on execution and willingness to relocate to Bengaluru.

Qualifications

• 4+ years in SEO, growth or digital marketing where you personally did the work rather than briefing an agency.
• Demonstrable technical SEO: fixed indexation, built schema, improved Core Web Vitals, and can discuss a site with a moved keyword.
• Hands-on with GA4 and Google Tag Manager — build a tag, debug events, and configure custom dimensions without help.
• Comfortable publishing in a visual CMS; Webflow experience strongly preferred.
• You can write—meta descriptions, titles and page copy that reads naturally.
• You read data before you act and can admit when something didn’t work.
• Based in Bengaluru or willing to relocate — a studio job, not remote.

Responsibilities

• Own organic search performance for AnalogyDesign.co — rankings, impressions, CTR and traffic that converts, monthly.
• Run the full technical SEO programme: indexation, canonicals, crawl depth, orphan pages, redirects, sitemap and robots hygiene.
• Improve Core Web Vitals: page weight, image formats, script load, caching.
• Build and validate structured data (Organization, Service, Article, FAQPage, BreadcrumbList).
• Own the keyword map and resolve service-page cannibalisation.
• Rebuild internal linking so services are hubs; ensure all pages are within three clicks of home.
• Own the booking funnel: /book flow, HubSpot scheduling pages, GA4 events on CTAs, and visit-to-booked-call conversion.
• Manage content program: triage 74 existing pieces, brief and edit new ones, and publish regularly.
• Measure and improve Analogy's citations in AI assistant answers; report monthly.
• Oversee the LinkedIn 13-author programme and its scoreboard.

Skills

Technical SEO

GA4

Google Tag Manager

Webflow

Content writing

HubSpot CRM

Schema markup

Tools

Semrush

Ahrefs

Google Search Console

Job description

Own Analogy's search visibility, website performance and inbound pipeline end to end, from technical SEO and schema through to the booking funnel and the number of founders who actually get on a call.

Responsibilities

Own organic search performance for analogydesign.co — rankings, impressions, click-through rate and the traffic that converts, reported monthly against a baselineRun the full technical SEO programme: indexation, canonicals, crawl depth, orphan pages, redirect chains, sitemap and robots hygiene across all 88 pagesEstablish and then improve Core Web Vitals — page weight, image formats, script load, caching — on a site where this has never been measuredBuild and validate structured data (Organization, Service, Article, FAQPage, BreadcrumbList) and keep it valid as pages changeOwn the keyword map, one primary intent per page, and resolve the service-page cannibalisationRebuild internal linking so services act as hubs, every page is within three clicks of home, and the blog stops being an islandOwn the booking funnel: the /book qualify-then-schedule flow, the HubSpot scheduling pages, GA4 event tracking on every CTA, and the conversion rate from visit to booked callRun the content programme — triage 74 existing pieces, brief and edit new ones, and hold a publishing rhythmMeasure and improve how often Analogy is cited in AI assistant answers, and report it monthlyRun the operating system behind the 13-author LinkedIn programme and its scoreboard

Requirements

4+ years in SEO, growth or digital marketing where you personally did the work rather than briefing an agencyDemonstrable technical SEO: you have fixed indexation, built schema, improved Core Web Vitals, and can talk about a specific site where you moved a specific keywordHands-on with GA4 and Google Tag Manager — you can build a tag, debug why an event is not firing, and configure custom dimensions without helpComfortable publishing and editing in a visual CMS; Webflow experience strongly preferredYou can write. Not just briefs — meta descriptions, titles and page copy that reads like a person wrote itYou read data before you act, and you can say honestly when something you tried did not workBased in Bengaluru or willing to relocate — this is a studio job, not a remote one

Qualifications

Experience marketing a B2B service with a long sales cycle and a small number of high-value clients, rather than e-commerce or high-volume SaaSYou have ranked a site in the US market from outside the USWorking knowledge of HubSpot or a comparable CRM, including forms, scheduling and workflowsFamiliarity with Semrush, Ahrefs or similar, and with Search Console as a diagnostic rather than a dashboard