Growth Content Associate : B2C (Internal)

Durucooperation; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Durucooperation is seeking a Growth Content Associate who will oversee the content lifecycle from ideation to performance tracking. This role requires expertise in creating engaging social media content, especially for Instagram, utilizing tools like Canva and CapCut.

The successful candidate will generate innovative content ideas, manage publications, and analyze performance metrics to optimize strategies. A portfolio showcasing past content work is essential for this position.

Qualifications

• Strong understanding of social media platforms, especially Instagram/Reels.
• Hands-on experience in content creation and basic video editing.
• Ability to generate ideas and execute consistently.

Responsibilities

• Generate engaging content ideas aligned with marketing goals.
• Create short-form content including scripts and captions.
• Publish and manage content across social media platforms.
• Track and analyze content performance.
• Continuously optimize content based on insights.

Skills

Social media management

Content creation

Basic video editing

Use of AI tools

Tools

Canva

CapCut

Job description

Job Summary

We are looking for a creative and execution-driven Growth Content Associate who can own the complete content lifecycle—from ideation to creation, publishing, and performance tracking. The ideal candidate is skilled in creating high‑performing social media content and leveraging tools (including AI) to enhance speed, creativity, and impact.

Roles & Responsibilities

• Generate engaging content ideas aligned with marketing goals.
• Create short‑form content (Reels, posts, carousels), including scripts, captions, and hooks.
• Use tools like Canva, CapCut, and AI platforms for content creation.
• Publish and manage content across social media platforms (primarily Instagram).
• Track and analyze content performance (views, engagement, reach).
• Continuously optimize content based on insights and trends.
• Collaborate with designers and team members when required.

Mandatory Requirements

• Strong understanding of social media platforms (especially Instagram/Reels).
• Hands‑on experience in content creation and basic video editing.
• Ability to generate ideas and execute consistently.
• Familiarity with AI tools (ChatGPT, Claude, etc.) for content enhancement.
• Portfolio showcasing previous content work.