Growth Content Associate

Duru Cooperation; Bengaluru; On-site; INR 420,000 - 620,000; Full time

Job summary

Duru Cooperation in Bengaluru, India seeks a content creator to generate engaging ideas and build short-form content for Instagram, including scripts, captions, and hooks.

You will work with Canva, CapCut, and AI tools, publish and monitor performance, and collaborate with designers to deliver consistent content aligned with marketing goals.

Qualifications

• Strong understanding of social media platforms including Instagram/Reels.
• Hands-on experience in content creation and basic video editing.
• Ability to generate ideas and execute consistently.

Responsibilities

• Generate engaging content ideas aligned with marketing goals.
• Create short-form content (Reels, posts, carousels), including scripts, captions, and hooks.
• Use tools like Canva, CapCut, and AI platforms for content creation.
• Publish and manage content across social media platforms (primarily Instagram).
• Track and analyze content performance (views, engagement, reach).
• Continuously optimize content based on insights and trends.
• Collaborate with designers and team members when required.

Skills

Social media

Content creation

Idea generation

AI tools

Tools

Canva

CapCut

AI platforms

Job description

Role & responsibilities

• Generate engaging content ideas aligned with marketing goals.
• Create short-form content (Reels, posts, carousels), including scripts, captions, and hooks.
• Use tools like Canva, CapCut, and AI platforms for content creation.
• Publish and manage content across social media platforms (primarily Instagram).
• Track and analyze content performance (views, engagement, reach).
• Continuously optimize content based on insights and trends.
• Collaborate with designers and team members when required.

Preferred candidate profile

• Strong understanding of social media platforms (especially Instagram/Reels).
• Hands-on experience in content creation and basic video editing.
• Ability to generate ideas and execute consistently.
• Familiarity with AI tools (ChatGPT, Claude, etc.) for content enhancement.
• Portfolio showcasing previous content work.