Growth Analyst

My Beacon; Mumbai City; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

My Beacon is seeking a growth-focused marketer to lead lifecycle initiatives across onboarding, activation, engagement, and winback. You will design and run campaigns across email, push, in-app, and WhatsApp, and translate data into insights using SQL and Metabase.

You will craft high-converting copy, collaborate with product and design on experiments, and monitor key metrics like CAC, retention, and LTV. Fintech familiarity is a plus in our regulated environment.

Qualifications

• Strong SQL skills with ability to write queries and build funnels.
• Hands-on CleverTap experience or similar tools.
• Lifecycle and email marketing experience or willingness to learn.
• Growth mindset with bias to test, measure, and iterate.
• Excellent copywriting to craft compelling subject lines.
• Experience in regulated fintech environments is a bonus.

Responsibilities

• Own lifecycle marketing across onboarding, activation, engagement, reactivation, and winback.
• Plan and run campaigns across email, push, in-app, and WhatsApp.
• Build funnels and reports using SQL and Metabase to track performance.
• Turn data into hypotheses, test them, and scale what works.
• Write crisp, high-converting copy for campaigns and messages.
• Partner with product and design on growth experiments.
• Track and report core growth metrics such as CAC, activation, retention, and LTV.

Skills

SQL

CleverTap

Lifecycle marketing

Email marketing

Growth mindset

Copywriting

Fintech domain

Tools

Metabase

Job description

What You’ll Do

• Own lifecycle marketing across the entire user journey, including onboarding, activation, engagement, reactivation, and winback by building and managing behaviour-triggered user segments in CleverTap.
• Plan and run campaigns across email, push, in-app, and WhatsApp.
• Build funnels and reports, using SQL and Metabase, to track campaign performance, analyze cohort behaviour, and identify drop-off points.
• Turn data into hypotheses, test them, and scale what works.
• Write crisp, high-converting copy for campaigns, banners, and lifecycle messages, using both intuitive judgment and AI tools, including using AI to quickly generate banner creatives without waiting on a full design cycle.
• Partner with product and design on growth experiments.
• Track and report on core growth metrics, including CAC, activation rate, retention curves, and LTV.

What You’ll Bring

• Strong SQL skills, comfortable writing your own queries and building funnels and reports to read data independently.
• Hands-on CleverTap experience (campaigns, segmentation, personalization, automation) or similar tools, along with a solid grasp of product analytics tools and how to read a funnel.
• Some lifecycle and email marketing experience, including building, segmenting, testing, and optimizing campaigns or a keenness to rapidly learn.
• Sharp, critical thinking, with the ability to question your own results before you ship them, paired with a genuine growth mindset and a bias to test, measure, and iterate.
• Excellent copywriting instincts - you can write a subject line that gets opened.
• Comfort working in a regulated fintech environment (a bonus if you have prior fintech or payments experience).

Nice to Have

• Graphic design skills (Figma, Canva, or similar), along with experience prompting AI image tools to produce on-brand banner creatives fast.