Senior Manager - Media Planning (Mainline)

Dentsu India; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dentsu India is seeking a Manager - Media Planning (Mainline) to lead offline media planning across TV, Print and Radio for leading clients from Gurugram. The role requires 4–7 years of agency experience and a strong background in large-scale campaigns and client relationships.

You will drive integrated media strategies, manage budgets and timelines, and collaborate with internal teams to deliver impactful campaigns while staying abreast of industry trends and opportunities.

Qualifications

• Bachelor’s or Master’s in Marketing, Advertising, Mass Communication, Business or related field.
• 4–7 years of agency experience in offline/mainline media planning.
• Strong expertise in TV, Print & Radio media planning.
• Budgeting, negotiations and media buying experience.
• Excellent analytical and presentation skills.
• Strong client and stakeholder management.
• Good knowledge of Excel and media planning/research tools.

Responsibilities

• Develop and execute integrated TV, Print & Radio media plans aligned with client objectives.
• Lead media strategy, audience profiling, media selection, budgeting and negotiations.
• Analyze market, consumer and media research to identify effective media opportunities.
• Manage campaign planning, execution, monitoring and post-campaign analysis.
• Work closely with clients, media partners and internal teams to ensure seamless campaign delivery.
• Prepare media recommendations, presentations, performance reports and actionable insights.
• Manage budgets, timelines and campaign KPIs.
• Stay updated on media trends, industry developments and competitive activity.

Skills

TV media planning

Print media planning

Radio media planning

Budgeting

Negotiations

Media buying

Analytics

Presentations

Client management

Education

Bachelor’s / Master’s in Marketing

Tools

Excel

Media planning tools

Job description

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/careers

Role summary:

Job Title: Manager - Media Planning (Mainline)

Location: Gurugram

Experience: Graduate/Postgraduate with 4–7 years of relevant agency experience in offline/mainline media planning. Candidates with strong experience handling large-scale campaigns and client relationships preferred.

Role Overview

Dentsu is looking for a Senior Manager – Media Planning to lead and manage offline/mainline media planning across TV, Print and Radio for key clients.

Key Responsibilities

• Develop and execute integrated TV, Print & Radio media plans aligned with client objectives.
• Lead media strategy, audience profiling, media selection, budgeting and negotiations.
• Analyze market, consumer and media research to identify effective media opportunities.
• Manage campaign planning, execution, monitoring and post-campaign analysis.
• Work closely with clients, media partners and internal teams to ensure seamless campaign delivery.
• Prepare media recommendations, presentations, performance reports and actionable insights.
• Manage budgets, timelines and campaign KPIs.
• Stay updated on media trends, industry developments and competitive activity.

Required Skills & Experience

• Education: Bachelor’s / Master's degree in Marketing, Advertising, Mass Communication, Business, or related fields.
• Experience: 4–7 years of relevant agency experience in offline/mainline media planning. Candidates with strong experience handling large-scale campaigns and client relationships preferred.
• Strong expertise in TV, Print & Radio media planning
• Budgeting, negotiations & media buying
• Strong analytical and presentation skills
• Excellent client and stakeholder management
• Good knowledge of Excel and media planning/research tools

We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn more about what makes you awesome!