Group Head - Paid Search

dentsu; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dentsu Mumbai is seeking a Group Head - Paid Search to plan, implement, and optimise paid search campaigns for diverse clients. You will lead strategic initiatives, oversee the team, and ensure high-quality delivery aligned with client goals.

The role requires 5–8 years in Paid Search with hands-on expertise in Google and Meta Ads, a passion for analytics, and strong collaboration with internal teams and client stakeholders.

Qualifications

• 5–8 years of experience in Paid Search, agency or client-facing environment.
• Hands-on experience with Google Ads and Microsoft Ads.
• Experience with Skai and international search engines is a bonus.
• Strong analytical skills and data-driven decision making.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute paid search strategies aligned with client goals.
• Manage all aspects of paid search campaigns including setup, optimisation, and reporting.
• Collaborate with clients, planning teams and platform reps to drive performance.
• Attend client meetings and represent the team.
• mentor and empower the team to improve quality and performance.
• Stay updated with industry trends and platform updates.

Skills

Paid search strategy

Campaign management

Data analysis

Client communication

Team leadership

Google Ads

Microsoft Advertising

Skai

Tools

Google Ads

Microsoft Advertising

Skai

Excel

Job description

Role: Group Head - Paid Search/ Paid Media

Experience: 5 to 8 years in Paid Search with good hands on experience on Google and Meta Ads

Purpose of the Role

The Group Head - Paid Search will be responsible for planning, implementing, and optimising paid search campaigns across various platforms to meet client objectives. This role requires a strategic thinker with strong analytical skills, exceptional attention to detail, and a passion for delivering outstanding results.

Key Responsibilities

• Develop and execute paid search strategies aligned with client goals and objectives.
• Manage all aspects of paid search campaigns, including campaign setup, optimisation, monitoring, weekly reports, and performance analysis.
• Collaborate with clients, internal planning teams and platform reps to drive best in class performance.
• Attend and represent the team at regular external and internal client meetings.
• Work closely with the Account Director, and oversee the Account Executive, to deliver strong strategic approaches and adhere to Dentsu’s QA policies and procedures.
• Actively mentor and empower your team to increase quality and performance on your clients.
• Stay abreast of industry trends, best practices, and platform updates related to paid search.

Key Skills

• Experience managing and planning paid search campaigns, preferably in an agency or client-facing environment.
• Proficiency in managing and planning campaigns across Google Ads and Microsoft Ads, with experience on Skai and international search engines a bonus.
• Strong understanding of paid search principles, best practices, and industry trends
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams.
• Proven track record of delivering successful paid search campaigns and achieving key performance metrics.