Group Head (Mainline and Strategy)

Alchemist Marketing & Talent Solutions; Mumbai; On-site; INR 3,000,000 - 4,500,000; Full time

Job summary

Alchemist Marketing & Talent Solutions is seeking an experienced Group Head - Mainline Marketing & Strategy to lead the marketing and strategic mandate for key real estate brands. The role demands deep category knowledge, consumer insights, and integrated mainline communications across projects and markets.

The ideal candidate will bridge business strategy, brand strategy and execution while mentoring a team and interfacing with senior client stakeholders.

Qualifications

• 12+ years of experience in marketing, advertising, brand strategy or integrated communications.
• Experience handling real estate brands and integrated marketing environments.
• Strong strategic thinking and ability to translate strategy into actionable communication.
• Excellent presentation and storytelling skills.
• Experience leading and mentoring teams and working with senior client stakeholders.
• Commercially minded with the ability to identify business growth opportunities.
• Ability to balance strategic thinking, creative ambition and business realities.

Responsibilities

• Lead the marketing and brand strategy for real estate clients across projects, portfolios and markets.
• Develop comprehensive 360 marketing and communication strategies based on objectives, insights and market dynamics.
• Own the strategic direction across ATL, BTL, digital, social, content and activations with a mainline focus.
• Understand real estate objectives including launches, positioning, lead generation and differentiation.
• Translate insights into strong brand positioning and campaign platforms.
• Lead development of creative briefs, campaign concepts and integrated plans.
• Collaborate with Creative, Media, Digital and Client Servicing teams for consistency and quality.
• Present strategic recommendations to CXO-level and senior client stakeholders.
• Identify cross-selling and new mandates within existing accounts.
• Mentor the strategy and marketing team to build a strong strategic culture.
• Stay updated on market trends and competitive activity.

Skills

Marketing strategy

Brand strategy

Communication planning

Leadership

Presentation skills

Client relationship management

Cross-functional collaboration

Job description

We are looking for an experienced and strategic Group Head - Mainline Marketing & Strategy to lead the marketing and strategic mandate for key real estate brands. The role requires a strong understanding of the real estate category, consumer behaviour, brand building and integrated mainline communication.

The ideal candidate will be someone who can move seamlessly between business strategy, brand strategy, communication planning and execution, while leading a team and building strong relationships with senior client stakeholders.

Key Responsibilities

• Lead the marketing and brand strategy for real estate clients across projects, portfolios and markets.
• Develop comprehensive 360 marketing and communication strategies based on business objectives, consumer insights and market dynamics.
• Own the strategic direction across ATL, BTL, digital, social, content, activations and other relevant touchpoints, with a strong mainline focus.
• Understand real estate business objectives including launches, project positioning, lead generation, brand building and market differentiation.
• Translate consumer, category and competitor insights into strong brand positioning, communication territories and campaign platforms.
• Lead development of creative briefs, campaign concepts, communication narratives and integrated marketing plans.
• Work closely with Creative, Media, Digital and Client Servicing teams to ensure strategic consistency and quality of execution.
• Present and defend strategic recommendations and campaigns to CXO-level and senior client stakeholders.
• Identify opportunities for cross-selling, business growth and new mandates within existing accounts.
• Mentor and guide the strategy and marketing team, building a strong strategic culture and high-quality output.
• Stay updated on real estate market trends, consumer behaviour, emerging communication formats and competitive activity.

What We’re Looking For

• 12+ years of experience in marketing, advertising, brand strategy or integrated communications.
• Strong experience in handling real estate brands is essential.
• Proven experience in a mainline agency / integrated marketing environment.
• Strong understanding of brand strategy, communication strategy and marketing planning.
• Experience managing large brands/accounts and working with senior client stakeholders.
• Strong strategic thinking combined with the ability to translate strategy into actionable communication.
• Excellent presentation, storytelling and communication skills.
• Experience leading and mentoring teams.
• Commercially minded with the ability to identify and drive business growth opportunities.
• Someone who can balance strategic thinking, creative ambition and business realities.