Associate Creative Director

Oliver Agency; Mumbai City; On-site; INR 4,200,000 - 7,000,000; Full time

Job summary

OLIVER in Mumbai invites an Associate Creative Director - Copy to lead storytelling across campaigns for diverse brands. You will craft concepts and write compelling, platform-tailored copy for social, ecommerce and digital channels.

We seek a seasoned writer with a strong digital background, capable of driving creative excellence in a fast-paced, client-driven environment and a passion for AI-enabled content trends.

Qualifications

• Minimum 6 years as a Copywriter at top-level agencies.
• Experience with international and national brands and pan-India campaigns.
• Ability to translate complex material into engaging stories.
• Prior experience writing spots for television is a must.
• In-depth understanding of social media platforms and formats.

Responsibilities

• Conceptualize and execute campaigns across social, ecommerce & digital.
• Understand brand and creative strategy; deliver creative yet effective output.
• Write short and long form copy, scripts, etc.
• Create and repurpose content for different usages.
• Collaborate with internal teams and client leads to ensure creative excellence.

Skills

Copywriting

Creative writing

Social media

Content strategy

Video thinking

Job description

Associate Creative Director - Copy

Location: Mumbai, India

About the role:

The Associate Creative Director - Copy combines campaign planning, creative strategy & copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our client.

What you will be doing:

Creative Thinking and Writing Skills

• To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, ecommerce & digital.
• To understand the importance of brand & creative strategy and deliver output that is both creative and effective.
• To understand the importance of telling stories
• To ensure consistency and quality across all written content
• To write short and long form copy, scripts, etc.
• To create and repurpose content for different usages
• Someone who can think video, content, editorial - very ideas/creative person
• To maintain a high awareness of relevant trending topics and news to identify content opportunities

Social Media Expertise

• Optimizing social media content (language, message, tone) on the basis of the behaviour of our target audience
• Understanding social media insights (reach, engagement etc.), and working with the analytics team to implement learnings and sharpen/better content.

Project Management

• To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing
• To set tone and drive creativity, working closely with agency and client leads to ensure creative excellence, timeliness and integrated thinking on what’s best for the brand.
• To combine an authoritative voice and consumer education with comprehensive marketing integration.
• To provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc.

What you need to be great in this role:

• A minimum of 6 as a Copywriter at / across top-level agencies, with a strong digital background.
• Experience of working with international & national brands, having delivered pan-India large-scale campaigns
• A thorough understanding of how content can play out across multiple mediums.
• Someone who can think video, content, editorial - very ideas/creative person
• Good copy hands-on experience - needs to get GenZ and Millennials
• Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
• Prior experience writing spots for television is a must.
• An in-depth understanding of social media platforms is a must.
• Confident and comfortable working in a fast-paced, changing client environment
• A passionate and inspiring writer
• Self-motivated, working with little supervision
• Collaborative team player, open minded – nonpolitical
• Discrete about all confidential and personal information
• Driven, proactive, helpful, and enthusiastic team player
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Our values shape everything we do:

Be **Ambitious** to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be **Results-focused** to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

_OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.