Group Brand Manager - Mintop

Vizen Life Sciences Pvt Ltd; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Vizen Life Sciences Pvt Ltd in Hyderabad seeks an experienced Marketing Manager to drive mega brand growth and optimize promotional ROI across portfolio. The role involves briefing agencies, evaluating concepts, coordinating printing and logistics, and delivering quarterly visuals for the field.

The candidate should have B.Pharm/M.Pharm or MBA with at least 7 years of marketing experience in the pharma or life sciences sector, and will lead vendor coordination and budget planning.

Qualifications

• Educational qualification: B.Pharm/ M.Pharm / MBA
• Minimum work experience: 7+ years of marketing experience

Responsibilities

• Drive mega brand growth and performance
• Optimize promo spend for desired ROI
• Prepare brand wise quarterly visual aids
• Brief ad agency on the product
• Evaluate and select draft concepts from agency
• Coordinate with printer and logistics for visual aids
• Quarterly field communication on visuals
• Prepare quarterly business plan booklet for field

Education

B.Pharm/ M.Pharm / MBA

Job description

Responsibilities

• To Drive Mega brand Growth and Performance
• Optimize Promo spend for Desired ROI
• Prepare Brand Wise Quarterly Visual Aid:
• Brief ad agency on the product
• Evaluation and selection of draft concept out of 3-4 designs submitted by the agency
• Evaluate a detailed Visual Aid with the agency before finalization
• Send the visual for printing
• Coordinate with printer and logistics vendor for dispatch of Visual aid before 1 week of the planned quarter.
• Quarterly communication of Visual Aid to the field force
• Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.
• Periodical circulars about brand’s achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to go for the call.
• Conduct Quarterly briefing sessions of .5 – 1day in each zone to ASM’s on brand communication/ inputs.
• Monthly planned visit to select areas for review meetings to further reinforce brand communication.
• Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing
• Allocate promotional budget brand wise and promotional mode wise
• Plan for quarterly inputs and mode of inputs
• Vendor selection
• Negotiate with multiple vendors for cost effective input selection
• Coordinate with selected vendor on agreed time, quality and quantity supply of inputs.
• Allocate inputs geography wise.
• Coordinate with vendor and logistics vendor to ensure timely dispatch to the field as per allocation

Qualification & Experience

• Educational qualification: B.Pharm/ M.Pharm / MBA
• Minimum work experience: 7+ years of marketing experience