Group Account Manager

Brandmovers India; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Brandmovers India is seeking a Group Account Manager to oversee social media marketing strategy and program execution for assigned clients. You will collaborate with Account Managers and Social Media Executives to ensure campaigns run on schedule and meet goals, while escalating issues and insights as they arise.

The role also includes leading blogger and influencer outreach in line with WOM ethics, reporting P&L for the client group, and driving aggressive business growth through integrated

Qualifications

• 6-8 years of account experience in digital and/or traditional PR.
• Experience in Community Management and social media analytics tools.
• Extensive experience using major social platforms (Facebook, Twitter, YouTube, TikTok, Instagram, etc.).
• Strong team player with outstanding communication and multitasking skills.
• Ability to meet deadlines and manage timelines effectively.
• Excellent attention to detail and project management capabilities.
• Provide supervision and execution of client campaigns across social channels and PR activities.
• Collaborate with Interactive Producer to ensure campaigns stay on strategy, on time and on target.

Responsibilities

• Oversee ongoing management, continuity and execution of social media marketing strategy for assigned clients.
• Lead influencer outreach campaigns aligned with WOM ethics and best practices.
• Report back on P&L for the group of accounts and drive business growth.
• Coordinate with Account Managers and Social Media Executives to meet program goals.
• Create weekly program status reports detailing insights and monitoring results.
• Develop content strategies, audits, and social programming plans.

Skills

Account management

Social media analytics

Social platforms

Communication skills

Deadline management

Project management

Education

Bachelor's Degree

Job description

Position:

Must Have : Minimum of 6 years of working experience at an advertising agency or a design agency or a digital marketing agency.

Description:

Working closely with the VP of Operations, the Group Account Manager is responsible for ongoing management, continuity and execution of social media marketing strategy and programs on the behalf of his or her assigned clients. The Group Account Manager works with Account Managers and Social Media Executives to ensure client program requirements are being executed and that overall program goals are being met on a daily, weekly and monthly basis (on schedule and on goal). The Group Account Manager also proactively ensures issues, successes and key insights are being escalated and reported in a timely manner throughout a client campaign or program. The Group Account Manager is also responsible for leading and implementing targeted, transparent blogger/influencer outreach campaigns that strictly adhere to the WOM ethics and best practices. The GAM will need to report back on P&L for the group of accounts and also aggressively grow the business.

required skills, knowledge, experience:

• 6-8 years of account experience, digital and/or traditional in a PR agency.
• Experience in Community Management and use of social media analytic tools.
• Extensive experience using Social Media (Facebook, Twitter, Youtube, TikTok, Instagram, Snap etc.).
• Strong team player.
• Outstanding oral and written communication skills.
• Ability to work under pressure while multi-tasking.
• Experience with deadlines and managing timelines effectively.
• Exceptional attention to detail.
• Excellent project management skills.
• Bachelor's Degree.
• Provide supervision and execution of client campaigns including (and not limited to) social media channel and community management, content creation, digital public relations, promotions, partnerships, blogger and influencer outreach initiatives, online events, etc.
• Work closely with Interactive Producer to ensure campaigns are on strategy, on time and on target.
• Create social programming plans and research audits including (and not limited to) content strategy plans, competition research briefs and digital audits.
• Ensure consistency of messages across multiple networks.
• Serve as community and relationship manager for brands and resolve issues as they arise.
• Create weekly social media program status reports detailing key insights, popular content topics, community quotes (verbatims) and monitoring results; work with analytics team and oversee preparation of metrics, tracking and activity reports as based on client reporting needs.