Graphic Designer

Primum Talent; Haveli; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Office in Karve Nagar, Pune

Exposure to FMCG/D2C brands

Job summary

Primum Talent is seeking a creative Graphic Designer to craft high-quality static and video content across digital marketing, social media, e-commerce, packaging, and brand campaigns. You will work in a fast-paced startup environment with a strong focus on performance marketing and consumer-facing communication.

The candidate should have 1–3 years of experience, proficiency in Adobe Suite and CapCut, and a solid grasp of layout and typography.

Qualifications

• 1–3 years of professional experience in Graphic Design.
• Strong proficiency in Adobe Photoshop, Illustrator, Premiere Pro, After Effects and CapCut.
• Strong understanding of layout, typography, composition, and visual hierarchy.
• Ability to create both static and video creatives.
• Understanding of social media and performance marketing creatives.
• Strong attention to detail and ability to work under tight deadlines.
• Ability to manage multiple creative requirements simultaneously.

Responsibilities

• Design static and video creatives for Meta, Google and YouTube advertisements.
• Create promotional creatives for Quick Commerce platforms.
• Design creatives for marketplaces such as Amazon, Flipkart and others.
• Create offline marketing materials including posters, danglers and standees.
• Adapt and optimize creatives based on campaign requirements and performance feedback.
• Design posts, Reels, Stories and carousels for Instagram and LinkedIn.
• Edit short-form videos and develop basic motion graphics.
• Create website banners and product visuals for online platforms.
• Support packaging design and brand collateral consistency.
• Collaborate with Marketing and Growth teams to execute campaigns.

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

After Effects

CapCut

Job description

Our Client is looking for a creative and hands-on Graphic Designer who can create high-quality static and video creatives across digital marketing, social media, e-commerce, Quick Commerce, packaging, and brand campaigns.

The ideal candidate should have a strong visual sense, attention to detail, and the ability to work quickly and efficiently in a fast-paced startup environment.

Job Summary

The Graphic Designer will be responsible for creating engaging visual content across multiple digital and offline platforms. The role requires strong design skills along with an understanding of social media, performance marketing, e-commerce, and consumer-facing brand communication.

Key Responsibilities

1. Performance & Digital Marketing

• Design static and video creatives for Meta, Google, and YouTube advertisements.
  
• Create promotional creatives for Quick Commerce platforms.
  
• Design creatives for marketplaces such as Amazon, Flipkart, BigBasket, and similar platforms.
  
• Create offline marketing materials including posters, danglers, standees, and promotional creatives.
  
• Adapt and optimize creatives based on campaign requirements and performance feedback.
  

2. Social Media & Content

• Design posts, Reels, Stories, and carousels for Instagram, LinkedIn, and other social media platforms.
  
• Support the marketing team with creative concepts and visual storytelling.
  
• Stay updated with current social media design and content trends.
  
• Develop visually engaging content aligned with the brand's communication and marketing objectives.
  

3. Video Editing & Motion Graphics

• Edit short-form videos, Reels, advertisements, and product videos.
  
• Create basic motion graphics, transitions, animations, and text overlays.
  
• Adapt video content into different formats suitable for various platforms.
  
• Ensure visual quality and consistency across video content.
  

4. E-commerce & Website

• Create website banners, product visuals, listing images, and promotional creatives.
  
• Develop platform-specific creatives while maintaining brand consistency.
  
• Support product launches and promotional campaigns across digital channels.
  
• Create visually appealing product communication for online platforms.
  

5. Packaging & Brand Collateral

• Support packaging design and product communication materials.
  
• Design flyers, inserts, brochures, standees, and other brand collaterals.
  
• Maintain consistency across all visual communication and brand guidelines.
  
• Ensure accuracy and attention to detail across final creative outputs.
  

6. Campaign Support

• Create creatives for product launches, offers, festivals, and seasonal campaigns.
  
• Support major marketing campaigns and brand initiatives.
  
• Manage multiple creative requirements and deliver work within agreed timelines.
  
• Collaborate with the Marketing and Growth teams to execute campaign requirements effectively.
  

Required Skills & Qualifications

• 1–3 years of professional experience in Graphic Design.
  
• Strong proficiency in:
  • Adobe Photoshop
    
  • Adobe Illustrator
    
  • Adobe Premiere Pro
    
  • After Effects
    
  • CapCut
    
• Strong understanding of layout, typography, composition, and visual hierarchy.
  
• Ability to create both static and video creatives.
  
• Understanding of social media and performance marketing creatives.
  
• Strong attention to detail and ability to work under tight deadlines.
  
• Ability to manage multiple creative requirements simultaneously.
  

Good to Have

• Experience with FMCG, D2C, Food & Beverage, or consumer brands.
  
• Knowledge of Canva and Figma.
  
• Familiarity with AI creative tools such as Midjourney, Google Flow, and similar tools.
  
• Basic understanding of advertising hooks and marketing copy.
  
• Experience creating e-commerce and Quick Commerce creatives.
  
• Experience working on product-based brand campaigns.
  

What We’re Looking For

• A creative and execution-oriented designer.
  
• Someone who can work quickly without compromising quality.
  
• Strong attention to detail and visual consistency.
  
• Ability to manage multiple projects and priorities simultaneously.
  
• Comfortable working independently with minimal supervision.
  
• Proactive approach with strong ownership of deliverables.
  
• Comfortable working in a fast-paced startup environment.
  
• Based in Pune or willing to relocate to Pune at own expense.
  
• Willing to work from office at Karve Nagar, Pune.
  

What the Role Offers

• Opportunity to work with a growing FMCG/D2C consumer brand.
  
• Exposure to digital marketing, e-commerce, Quick Commerce, packaging, and branding.
  
• Opportunity to work on real marketing campaigns and build a diverse creative portfolio.
  
• Hands-on learning and high ownership of creative deliverables.
  
• Opportunity to work closely with Marketing and Growth teams.
  
• Exposure to multiple creative formats and consumer-facing campaigns.
  
• This is a Work From Office role based in Karve Nagar, Pune.
  
• Candidates should be comfortable working in a fast-paced environment.
  
• Strong portfolio of static and video creative work is preferred.
  
• Candidates should be able to manage multiple creative requirements within deadlines.
  
• Candidates based outside Pune should be willing to relocate at their own expense.
  

Requirements

Required Skills & Qualifications

• 1–3 years of professional experience in Graphic Design.
  
• Strong proficiency in:
  • Adobe Photoshop
    
  • Adobe Illustrator
    
  • Adobe Premiere Pro
    
  • After Effects
    
  • CapCut
    
• Strong understanding of layout, typography, composition, and visual hierarchy.
  
• Ability to create both static and video creatives.
  
• Understanding of social media and performance marketing creatives.
  
• Strong attention to detail and ability to work under tight deadlines.
  
• Ability to manage multiple creative requirements simultaneously.