Graphic Designer - Social Media

Sturlite India; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Sturlite India in Bangalore is seeking a highly creative Graphic Designer with 3 to 5 years of professional experience to lead digital design for social media campaigns and marketing visuals.

You will translate briefs into engaging visuals, collaborate with the Marketing/Creative teams, and deliver campaign assets across platforms including reels, banners, and posts while maintaining brand identity and deadlines.

Qualifications

• We require 3 to 5 years of professional graphic design experience.
• A strong portfolio demonstrating social media creatives and digital campaigns is essential.
• Ability to convert marketing briefs into engaging visuals and campaigns.
• Proficiency in typography, color, layout, and visual hierarchy.
• Experience with digital-first design and social media formats.

Responsibilities

• Design visuals for Instagram, Facebook, LinkedIn, YouTube and other digital platforms.
• Create social posts, carousels, stories, banners and campaign assets.
• Develop creatives for digital marketing and paid campaigns.
• Adapt designs for different platform sizes and formats.
• Collaborate with Marketing, Brand and Content teams on briefs and objectives.
• Conceptualize and execute ideas for product launches and campaigns.
• Maintain consistent visual language across campaigns.
• Generate multiple creative variations for A/B testing.

Skills

Graphic design

Typography

Color theory

Layout & composition

Visual storytelling

Digital marketing

Social media design

Concept development

Attention to detail

Motion graphics basics

Education

Bachelor's / Diploma in Graphic Design or related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe After Effects

Premiere Pro

Figma

Canva

Job description

About The Role

We are looking for a highly creative and detail-oriented Graphic Designer with 3 to 5 years of professional experience, with strong expertise in digital creative design, social media campaigns, marketing creatives, and visual communication.

Job Description

GRAPHIC DESIGNER (CREATIVE & DIGITAL)

Location: Bangalore, Karnataka

Department: Marketing / Creative

Experience: 3 to 5 Years

Employment Type: Full-Time

Role: Graphic Designer

Creative & Digital

About The Role

We are looking for a highly creative and detail-oriented Graphic Designer with 3 to 5 years of professional experience, with strong expertise in digital creative design, social media campaigns, marketing creatives, and visual communication.

The ideal candidate should have a strong creative mindset, excellent visual sense, and the ability to convert campaign ideas, marketing briefs, and brand messages into engaging and visually impactful designs.

This role will primarily focus on digital and social media creatives, including campaign designs, social media posts, paid advertising creatives, product promotions, digital banners, reels/video creatives, and other marketing communication assets.

Key Responsibilities

• Design creative and engaging visuals for Instagram, Facebook, LinkedIn, YouTube and other digital platforms.
• Create social media posts, carousels, stories, banners, promotional creatives and campaign assets.
• Develop creatives for digital marketing and paid advertising campaigns.
• Adapt designs into different sizes and formats based on platform requirements.
• Work closely with Marketing, Brand and Content teams to understand campaign objectives and briefs.
• Conceptualize and execute creative ideas for product launches, promotional campaigns, seasonal campaigns and brand campaigns.
• Translate marketing concepts and communication objectives into strong visual designs.
• Develop a consistent visual language across complete campaigns.
• Create multiple creative variations for A/B testing and digital campaigns.
• Generate fresh and innovative design concepts rather than simply executing pre-defined templates.
• Demonstrate strong understanding of visual hierarchy, typography, colour, composition and layouts.
• Use creative storytelling to communicate brand/product messages effectively.
• Stay updated with current design trends, social media trends and digital creative formats.
• Ensure all creatives follow established brand guidelines, visual identity and communication standards.
• Collaborate with marketing, social media, content and product teams to understand creative requirements.
• Manage multiple design projects simultaneously and deliver creatives within deadlines.
• Take feedback positively and make revisions while maintaining creative quality.

Motion & Video Creatives

Added Advantage

• Create basic motion graphics, animated social media posts, GIFs and short-form video creatives.
• Edit simple reels and promotional videos for social media.
• Knowledge of After Effects, Premiere Pro or other motion/video editing tools will be an added advantage.

Required Skills

• Strong understanding of Graphic Design principles.
• Excellent knowledge of Typography, Colour Theory, Layout, Composition and Visual Hierarchy.
• Strong creative thinking and visual storytelling ability.
• Ability to develop concepts from scratch.
• Strong attention to detail.
• Good understanding of digital-first design.

Software Skills

Mandatory

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign

Preferred / Added Advantage

• Adobe After Effects
• Adobe Premiere Pro
• Figma
• Canva
• Basic knowledge of motion graphics
• Familiarity with AI-assisted creative/design tools

Experience Requirements

• 3 to 5 years of professional experience in Graphic Design / Creative Design.
• Strong preference for candidates with hands-on experience in Social Media Creative Design, Digital Marketing Campaigns, Paid Advertising Creatives, Brand Campaigns, Product Promotion Creatives, and Digital Banners / Marketing Assets.
• Candidates from Digital Marketing Agencies, Creative Agencies, Advertising Agencies, B2C brands, FMEG, FMCG, E-commerce or consumer-facing businesses can be considered.
• Candidates should have a strong portfolio demonstrating digital and social media campaign work.

Candidate Profile We Are Looking For

• Highly creative and concept-oriented.
• Strong in digital/social media design.
• Capable of creating designs from scratch.
• Comfortable working on multiple campaigns simultaneously.
• Strong in visual storytelling.
• Able to understand a marketing brief and convert it into creative communication.
• Updated with current social media and design trends.
• Detail-oriented with a strong aesthetic sense.
• Comfortable working in a fast-paced marketing environment.

Education

Bachelor's / Diploma in Graphic Design, Visual Communication, Fine Arts, Multimedia, Animation, Advertising or a related field.

Equivalent professional experience with a strong portfolio can also be considered.

Portfolio Requirement

Mandatory

• Candidates must have a strong portfolio showcasing Social media creatives, Digital campaign designs, Product creatives, Paid advertisement creatives, Brand campaigns, Carousel designs, Banners / digital marketing assets, and Reels / motion graphics, if available.
• Portfolio link must be shared along with the CV.

Key Performance Indicators (KPIs)

• Quality and creativity of digital creatives.
• Timely delivery of campaign assets.
• Consistency with brand guidelines.
• Creative contribution to marketing campaigns.
• Engagement and effectiveness of social media creatives.
• Ability to produce multiple creative concepts and variations.
• Turnaround time and execution quality.