Graduate Engineer Trainee (GET) – Market Research

Rotex; Vadodara; On-site; INR 350,000 - 520,000; Full time

Job summary

Rotex in Vadodara is looking for a Graduate Engineer Trainee – Market Research to support the marketing team through systematic market and industry research for strategic decisions.

You will collect and analyze data on market size, trends, customer needs, and competitors, preparing actionable reports for sales and marketing leadership.

Qualifications

• B.E./B.Tech in Mechanical, Electrical or Instrumentation is required.
• MBA in Marketing or Operations preferred.
• Strong analytical and problem-solving skills are essential.

Responsibilities

• Conduct primary and secondary market research on industrial automation products, applications, and industries served by the company.
• Collect and analyze data related to market size, growth trends, customer needs, and buying behavior.
• Perform competitor analysis including product comparison, pricing, positioning, and go-to-market strategies.
• Support identification of new market segments, industries, and geographic opportunities.
• Assist in customer surveys, feedback analysis, and voice-of-customer studies.
• Compile research findings into structured reports and presentations.
• Collaborate with sales, product management, and marketing to align insights with business objectives.
• Maintain and update marketing databases and documentation for Catalogues, flyers, brochures, etc.
• Support marketing campaigns/events/conferences with data-driven insights and recommendations.

Skills

Market Research

Data Analysis

MS Excel

MS PowerPoint

Communication Skills

Analytical Skills

Education

B.E./B.Tech in Mechanical, Electrical, Instrumentation

MBA (Marketing / Operations)

Job description

Graduate Engineer Trainee (GET) – Market Research

Location: Vadodara

Employment Type: Full Time

Role Overview

Position: Graduate Engineer Trainee (GET) – Market Research

Department: Marketing

Role Overview

The Graduate Engineer Trainee – Market Research will support the marketing team by conducting systematic market and industry research to aid strategic decision-making. The role involves data collection, analysis of market trends, customer insights, competitor benchmarking, and preparation of actionable reports for the sales and marketing leadership.

Key Responsibilities

• Conduct primary and secondary market research on industrial automation products, applications, and industries served by the company
• Collect and analyze data related to market size, growth trends, customer needs, and buying behavior
• Perform competitor analysis including product comparison, pricing, positioning, and go-to-market strategies
• Support identification of new market segments, industries, and geographic opportunities
• Assist in customer surveys, feedback analysis, and voice-of-customer studies
• Compile research findings into structured reports, & presentations
• Collaborate with sales, product management, and marketing teams to align research insights with business objectives
• Maintain and update marketing databases and documentation for Catalogues, flyers, brochures etc
• Support marketing campaigns/events/conferences with data-driven insights and recommendations

Key Skills Required

• Market Research
• Data Analysis
• MS Excel
• MS PowerPoint
• Communication Skills
• Analytical Skills

Qualifications

• B.E. / B.Tech in Mechanical, Electrical, Instrumentation
• MBA (Marketing / Operations)

Additional Requirements

• Strong analytical and problem-solving skills
• Basic understanding of industrial products and B2B marketing concepts
• Ability to interpret data and convert it into meaningful insights
• Proficiency in MS Excel, PowerPoint, and basic data analysis tools
• Good written and verbal communication skills
• Attention to detail and structured thinking
• Willingness to learn about industrial automation markets and technologies