Customer Insights & Research | B2C | Vadodara CC

Polycab India Limited; Vadodara; On-site; INR 1,400,000 - 2,100,000; Full time

Job summary

Polycab India Limited in Vadodara seeks an experienced Customer/Consumer Insights & Research professional to drive consumer understanding and GTM strategies. You will lead primary research across consumers, influencers and channels, and translate findings into actionable marketing plans.

The role requires 4-6 years in market research, MBA in Marketing, and strong analytical and communication skills to influence senior management and stakeholders.

Qualifications

• MBA (Marketing) from Tier-1/2 institute is required.
• 4-6 years of market research experience.
• Proactive attitude to learning and self-discipline.
• Excellent teamwork and problem-solving skills.
• Advanced analytical and numerical skills.
• Excellent written, oral and electronic communication skills.

Responsibilities

• Uncover insights by organizing primary quantitative and qualitative research across end consumers, influencers and channel partners.
• Analyze data from syndicated sources like GFK, Market Pulse and internal sales data to guide strategy.
• Plan and execute advisory projects by onboarding and monitoring external agencies for quality and timeliness.
• Develop strong stakeholder relationships through high-quality project delivery and clear communication.
• Present research findings to internal stakeholders and translate data into actionable insights.
• Coordinate with cross-functional teams to ensure brand consistency and timely campaigns.
• Measure campaign performance and adjust strategies; ensure messaging aligns across materials and platforms.
• Collaborate with product development to align offerings with brand identity.

Skills

Market research

Data analysis

Stakeholder management

Presentation skills

Team collaboration

Education

MBA (Marketing)

Tools

Excel

PowerPoint

Job description

Customer Insights & Research | B2C | Vadodara CC Vadodara, Gujarat, India STAFF

Job Description

JOB DESCRIPTION

Position Title:

Customer/ConsumerInsights & Research

Function/Department:

Position Grade:

P1

Reportsto:
Location/Region: Vadodara

ApprovedBy:Head()

Job Purpose

Direct Reports

Key Figures

This role will provide insights on consumer segments forbetter understanding of consumer behavior and consumption patterns w.r.t.category and help in arriving at better GTM strategies and approach as wellas development of sharper communication

• Uncovering insights by organizing primaryquantitative and qualitative research projects across end consumers,influencers and channel partners through external agencies to helpcurate meaningful solutions

Authorisedto recommend and finalise the research and agencies for final closures tothe senior management

• Analysing data from syndicated external datasources like GFK, Market Pulse and internal research and sales datato give strategical directions
• Execution:
• Planning and execution and advisory projects byonboarding and monitoring performance of external agencies to ensureproductivity, timeliness and quality of questionnaire, data andreports
• People:
• Develop strong relationships with internalstakeholders through high quality project delivery, responsiveness,and agile and clear communication
• Providing insights for business & marketingcampaigns. Analysing data to draw up segmentation & go to marketapproach
• Presentation:
• Present the research findings and insights to theinternal stakeholder and translate data into meaningful insights
• brand management
• Execute marketing campaigns to increase brandawareness, engagement, and sales.
• Coordinate with cross-functional teams to executecampaigns on time.
• Measure and evaluate the performance of campaignsand adjust strategies accordingly.
• Ensure consistent messaging across all marketingmaterials, advertisements, and digital platforms.
• Collaborate with product development teams toensure that products align with the brand identity and all themarketing communication.
• Work with various departments, including sales,product development, business teams, to ensure brand consistency.
• Liaise with external agencies, vendors, andpartners to enhance brand visibility and successful execution of thecampaigns.

Qualifications:

• MBA (Marketing) from Tier-1/2 institute
• 4-6 years of market research experience
• A proactive and positive attitude to learning
• Self-discipline and motivation
• Excellent teamwork and problem-solving skills
• Advanced analytical and numerical skills
• Excellent written, oral and electronic communicationskills
• Strong skills in excel and PowerPoint

Project Types

• Brand Track
• Usage & Attitude research
• Product and Concept tests

Decisions to be taken byManager

Need to finalize plans as per the role &responsibility & post approval from seniors launch the project