Google PPC & Meta Ads Specialist (Evening Shift) (Lucknow)

ICONIER Digital Marketing Agency; Lucknow; On-site; INR 335,000 - 446,000; Full time

Benefits offered by this job

Work From Home

Job summary

ICONIER Digital Marketing Agency is seeking an experienced Paid Media Expert to lead Google Ads, Meta Ads, and Local Services Ads with a strong emphasis on lead generation and ecommerce campaigns. The role supports US business hours and operates in a work-from-home setting.

The ideal candidate has deep hands-on advertising experience, proficiency in campaign setup from strategy to reporting, and superb analytics to optimize performance and profitability.

Qualifications

• 24 years of hands-on paid advertising experience.
• Strong practical knowledge of Google Ads and Meta Ads.
• Experience managing Google Local Services Ads.
• Experience with lead-generation and ecommerce campaigns.
• Ability to create and manage campaigns independently from strategy to reporting.
• Strong knowledge of keyword match types, negative keywords, bidding strategies and audience targeting.
• Experience with Meta Instant Forms, website conversions, sales campaigns and catalogue ads.
• Understanding of Google Shopping, Merchant Center and product feeds.

Responsibilities

• Independently manage multiple paid media projects across different industries.
• Develop campaign strategies based on business goals, budgets, audiences and customer intent.
• Create and manage Google Search, Performance Max, Shopping, Display and remarketing campaigns.
• Manage Meta lead-generation, website conversion, sales, retargeting and catalogue campaigns.
• Set up and optimize Google Local Services Ads, including budgets, service areas, lead quality and lead disputes.
• Manage LinkedIn Ads campaigns for B2B lead generation when required.
• Conduct keyword, search-term, competitor and audience research.
• Plan and test ad copy, creatives, audiences, offers, keywords and landing pages.
• Monitor budgets, CPL, CPA, ROAS, conversion rates and qualified-lead rates.
• Identify campaign, tracking, landing-page, offer and sales-funnel issues.
• Prepare transparent reports with performance insights, completed actions and next steps.
• Communicate campaign performance and recommendations to clients and internal teams.
• Maintain campaign documentation, testing records and optimization logs.

Skills

Paid advertising experience

Google Ads

Meta Ads

Google Local Services Ads

Lead generation campaigns

Ecommerce campaigns

Campaign strategy

Analytical skills

Budget management

Communication

Job description

Job Opening: Google Ads & Meta Ads Specialist (Evening Shift)

Experience: 1.53 Years
Employment Type: Full-Time
Work Mode: Work From Home
Working Days: Monday to Saturday
Shift: Night Shift aligned with US business hours (6pm to 2:30am IST)
Salary : 30,00040,000 per month, based on experience and expertise
Joining: Immediate / candidates available to join within 7 days preferred

Role Overview

We are hiring an experienced Paid Media Expert with strong hands-on expertise in Google Ads, Meta Ads and Google Local Services Ads . Working knowledge of LinkedIn Ads is also required.

Key Responsibilities

• Independently manage multiple paid media projects across different industries.


• Develop campaign strategies based on business goals, budgets, audiences and customer intent.


• Create and manage Google Search, Performance Max, Shopping, Display and remarketing campaigns.


• Manage Meta lead-generation, website conversion, sales, retargeting and catalogue campaigns.


• Set up and optimize Google Local Services Ads, including budgets, service areas, lead quality and lead disputes.


• Manage LinkedIn Ads campaigns for B2B lead generation when required.


• Conduct keyword, search-term, competitor and audience research.


• Plan and test ad copy, creatives, audiences, offers, keywords and landing pages.


• Monitor budgets, CPL, CPA, ROAS, conversion rates and qualified-lead rates.


• Identify campaign, tracking, landing-page, offer and sales-funnel issues.


• Prepare transparent reports with performance insights, completed actions and next steps.


• Communicate campaign performance and recommendations to clients and internal teams.


• Maintain campaign documentation, testing records and optimization logs.

Required Skills and Experience

• 24 years of hands-on paid advertising experience.


• Strong practical knowledge of Google Ads and Meta Ads.


• Experience managing Google Local Services Ads.


• Experience with lead-generation and ecommerce campaigns.


• Ability to create and manage campaigns independently from strategy to reporting.


• Strong knowledge of keyword match types, negative keywords, bidding strategies and audience targeting.


• Experience with Meta Instant Forms, website conversions, sales campaigns and catalogue ads.


• Understanding of Google Shopping, Merchant Center and product feeds.


• Ability to manage multiple active projects without constant supervision.


• Strong strategic thinking, prioritization, communication and problem-solving skills.

Tracking and Analytics Knowledge

The candidate must have practical knowledge of:

• Google Analytics 4


• Google Tag Manager


• Google Ads conversion tracking


• Enhanced conversions


• Meta Pixel


• Meta Conversions API


• Meta Events Manager


• Browser and server-event deduplication


• Form-submission tracking


• Phone-call and click-to-call tracking


• Ecommerce purchase and revenue tracking


• Custom conversions


• UTM parameters


• Primary and secondary conversion actions


• CRM and offline conversion tracking


• Attribution differences between Google Ads, Meta Ads, GA4 and CRM data

The candidate does not need to be a developer but must be able to identify tracking issues, troubleshoot basic problems and coordinate with developers when required.

Strategic Mindset Required

• Understand the clients business before creating campaigns.


• Focus on qualified leads, sales and profitabilitynot only clicks or cheap leads.


• Make decisions based on data rather than assumptions.


• Diagnose performance drops before making unnecessary changes.


• Separate campaign problems from tracking, landing-page, offer and sales-process problems.


• Plan structured tests with clear goals and measurable outcomes.


• Allocate budgets based on business value and campaign performance.


• Scale campaigns without damaging lead quality or profitability.


• Take responsibility for campaign decisions, mistakes and results.


• Communicate realistic expectations without making false guarantees.

Preferred Skills

• Experience managing paid campaigns for US-based clients.


• Experience with Shopify or WooCommerce advertising.


• Knowledge of Looker Studio reporting.


• Experience with call-tracking tools and CRM integrations.


• Experience importing qualified leads and offline conversions.


• Google Ads or Meta certifications.


• Strong client communication and campaign-presentation skills.