Google Adwords Specialist

English Browne; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

English Browne, a leading hygiene brand in India, seeks a skilled Google AdWords Specialist to join our marketing team. You will create and manage campaigns across platforms, focusing on ROI and brand awareness.

The ideal candidate has a bachelor's degree and 2+ years in Google AdWords, with strong analytics, keyword research, and bid management. You will collaborate with internal teams and external vendors to optimize performance.

Qualifications

• Bachelor's degree required.
• 2+ years of Google AdWords campaign experience.
• Strong understanding of PPC, keyword research, ad copy, and bidding strategies.
• Strong analytical skills to interpret data for decisions.
• Excellent communication and collaboration with internal teams and vendors.

Responsibilities

• Develop and execute Google AdWords campaigns aligned with company objectives and target audience.
• Conduct keyword research, create ad copy, and optimize campaigns for CTR and conversions.
• Monitor campaign performance and adjust strategies based on metrics.
• Collaborate with internal teams to align messaging and brand voice across campaigns.
• Stay up-to-date with digital advertising trends to improve effectiveness.

Skills

Google Ads

Keyword research

Bid management

Analytics

Communication

Vendor coordination

Education

Bachelor's degree

Tools

Google Analytics

Job description

English Browne, a leading hygiene brand in India, is seeking a highly skilled and experienced Google AdWords Specialist to join our dynamic marketing team. The successful candidate will be responsible for creating and implementing effective ad campaigns across multiple platforms, with a focus on maximising ROI and driving brand awareness

Key Responsibilities

• Develop and execute Google AdWords campaigns that align with company objectives and target audience
• Conduct keyword research, create ad copy, and optimise campaigns to maximise click-through rates and conversion rates
• Monitor and analyse campaign performance using relevant metrics and adjust strategies accordingly
• Collaborate with internal teams to ensure alignment of messaging and brand voice across all campaigns
• Stay up-to-date with industry trends and best practices in digital advertising to continually improve campaign effectiveness

Skill & Experience

• Bachelor's degree
• 2+ years experience in developing and executing successful Google AdWords campaigns
• Deep understanding of PPC advertising, including keyword research, ad copy creation, and bid management
• Strong analytical skills and the ability to interpret data to inform decision-making
• Excellent communication and collaboration skills to work effectively with internal teams and external vendors
• Experience with Google Analytics and other relevant digital marketing tools is preferred