Google Ads Specialist

Brand Candy Pty; India; On-site; INR 600,000 - 900,000; Full time

Job summary

Brand Candy Pty is seeking a Google Ads Specialist who can build and optimise campaigns across Search, Performance Max, Shopping and Display to drive client results. You will own account structures, perform keyword research, and report in clear language with actionable next steps.

You'll collaborate with account managers and strategists, get training on Meta, LinkedIn and TikTok ads, and grow your channel expertise while focusing on business objectives rather than vanity metrics.

Qualifications

• 2+ years hands-on Google Ads experience.
• Solid understanding of campaign structure, match types, targeting, bidding and Quality Score.
• Understanding how conversion setup affects optimisation.

Responsibilities

• Setting up and structuring Google Ads campaigns across Search, Performance Max, Demand Generation, Shopping, and Display.
• Optimising campaigns against client objectives, not vanity metrics.
• Keyword research, search term reviews and ongoing exclusion work.
• Occasionally tweaking headlines and descriptions to improve performance.
• Setting up and troubleshooting conversion tracking in Google Ads, GA4 and Google Tag Manager.
• Managing budgets and bidding strategies.
• Reporting on performance in plain language, with a clear next step attached.

Skills

Google Ads

Campaign optimisation

Keyword research

GA4

Reporting

Budget management

Cross-functional collaboration

Google Tag Manager

Tools

Google Tag Manager

Job description

We're looking for a Google Ads Specialist who knows their way around a campaign build and gets a small thrill from watching a cost per conversion drop.

You'll own Google Ads accounts across a range of industries, from setup and structure through to optimisation and reporting. You'll work alongside account managers, creatives and strategists to make sure every campaign ties back to a real business goal, not just a pretty dashboard.

Please note we're looking for someone who's eager to grow their channel expertise. We will provide training on platforms like Meta, LinkedIn and TikTok ads.

What you'll be doing:

• Setting up and structuring Google Ads campaigns across Search, Performance Max, Demand Generation, Shopping, and Display.
• Optimising campaigns against client objectives, not vanity metrics.
• Keyword research, search term reviews and ongoing exclusion work.
• Occasionally tweaking headlines and descriptions to improve performance.
• Setting up and troubleshooting conversion tracking in Google Ads, GA4 and Google Tag Manager.
• Managing budgets and bidding strategies.
• Reporting on performance in plain language, with a clear next step attached.

What you need to know:

• At least 2 years of hands-on Google Ads experience.
• A solid understanding of campaign structure, match types, targeting, bidding and Quality Score, and how conversion setup affects everything you optimise towards.
• A working grasp of how paid media connects to a client’s business objectives.
• Confidence in GA4, and the ability to turn data into a decision.

Who you are:

• You care about your clients' results as much as they do.
• You have a strong attention to detail.
• You're self motivated and genuinely curious about how things work.
• You communicate clearly, whether that's a report, a message or a room full of people.
• You take ownership of your own workload and manage your time well, so your teammates and clients always get what they need, when they need it.
• You can juggle multiple accounts and hit deadlines without being chased.