Google Ads & PPC Specialist

SPODS Technologies; Mohali; On-site; INR 350,000 - 550,000; Full time

Job summary

SPODS Technologies seeks an experienced Google Ads & PPC Specialist to plan, manage, and optimize campaigns focused on generating qualified B2B leads for IT services, mobile app development, web development, SaaS, and custom software projects.

You will lead international lead generation efforts, targeting markets such as USA, UK, and UAE, and collaborate with sales to improve lead quality and conversion rates.

Qualifications

• 2+ years hands-on experience managing Google Ads and PPC campaigns.
• Proven experience in B2B lead generation.
• Experience with IT services or software development clients preferred.
• Strong knowledge of Google Ads, GA4, and Google Tag Manager.
• Understanding of conversion tracking, bidding strategies, and campaign optimization.
• Experience managing international PPC campaigns.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns to generate qualified leads for IT services.
• Manage Google Search Ads, Display Ads, remarketing, and other PPC campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Develop strategies to attract international clients from markets like USA, UK, UAE.
• Optimize budgets to improve CPL, conversion rates, and ROI.
• Set up and monitor conversion tracking with GA4 and GTM.
• Analyze campaign performance and prepare regular reports.
• Collaborate with sales and marketing to improve lead quality and conversion rates.
• Recommend landing page improvements and conduct A/B testing.

Skills

Google Ads

PPC campaigns

B2B lead generation

Campaign optimization

Analytics

Communication

Tools

GA4

Google Tag Manager

Google Keyword Planner

Landing pages

Job description

SPODS Technologies is looking for an experienced and results-oriented Google Ads & PPC Specialist to join our team.

The ideal candidate should have a strong background in planning, managing, and optimizing Google Ads campaigns, with a primary focus on generating qualified B2B leads for IT services, mobile app development, web development, SaaS, and custom software development projects.

We are looking for someone who understands international lead generation and can develop performance-driven advertising strategies to acquire potential clients.

Key Responsibilities

Job Description

SPODS Technologies is looking for an experienced and results-oriented Google Ads & PPC Specialist to join our team.

The ideal candidate should have a strong background in planning, managing, and optimizing Google Ads campaigns, with a primary focus on generating qualified B2B leads for IT services, mobile app development, web development, SaaS, and custom software development projects.

We are looking for someone who understands international lead generation and can develop performance-driven advertising strategies to acquire potential clients.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns to generate qualified leads for IT services.
• Manage Google Search Ads, Display Ads, remarketing, and other relevant PPC campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Develop strategies to attract international clients, particularly from the USA, UK, UAE, and other target markets.
• Optimize advertising budgets to improve cost per lead (CPL), conversion rates, and return on investment (ROI).
• Set up and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager.
• Analyze campaign performance and prepare regular reports.
• Collaborate with the sales and marketing teams to improve lead quality and conversion rates.
• Recommend landing page improvements and conduct A/B testing.

Required Skills & Qualifications

• Minimum 2 years of hands-on experience managing Google Ads and PPC campaigns.
• Proven experience in B2B lead generation.
• Experience working with IT companies, software development agencies, or technology service providers is highly preferred.
• Strong knowledge of Google Ads, Google Keyword Planner, GA4, and Google Tag Manager.
• Understanding of conversion tracking, bidding strategies, and campaign optimization.
• Experience managing international PPC campaigns.
• Ability to analyze campaign data and make performance-based decisions.
• Good communication, analytical, and problem-solving skills.

Preferred Qualifications

• Google Ads certification.
• Experience generating leads for mobile app development, web development, SaaS, and custom software services.
• Familiarity with CRM systems and lead qualification processes.
• Experience optimizing landing pages and lead-generation funnels.

What We're Looking For

A performance-focused professional who can go beyond generating traffic and deliver genuine, qualified business inquiries for IT development projects.

Candidates with a proven track record of generating international IT project leads will be given preference.