Google Ads Performance Marketing Specialist

Xoxoday; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Xoxoday is seeking a hands-on Google Ads Performance Marketing Specialist to plan, execute, and optimize paid search campaigns targeting the USA market. You will own campaign performance end-to-end—from keyword strategy and ad copy to landing page optimization and reporting—and leverage AI tools to improve speed and output quality.

You will work closely with design and web teams to ensure landing pages convert well, manage budgets and bids, and continuously test strategies to improve CPA/ROAS

Qualifications

• Minimum 6 months of hands-on experience managing Google Ads campaigns.
• Solid understanding of Google Ads account structure, campaign types, and bidding strategies.
• Working knowledge of keyword research tools and techniques.
• Ability to write compelling, conversion-focused ad copy.
• Basic understanding of landing page optimization and CRO principles.
• Comfort using AI tools to support campaign planning, copywriting, or analysis.
• Proficiency with Google Ads, Google Analytics (GA4), and Excel/Sheets for reporting.
• Prior exposure to running campaigns for the US market is a strong plus.
• Strong analytical mindset with attention to detail.

Responsibilities

• Plan, set up, and manage Google Ads campaigns (Search, Performance Max, Display) for the USA market.
• Conduct keyword research and build/refine keyword strategy to maximize relevance and ROI.
• Write and test ad copies aligned with campaign goals and audience intent.
• Collaborate with design/web teams to optimize landing pages for conversion.
• Monitor budgets, bids, and Quality Score to improve CPA/ROAS.
• Use AI tools to improve speed and output quality.
• Track, analyze, and report on campaign performance using Google Ads, GA4, and related analytics tools.
• A/B test ad creatives, bidding strategies, and landing pages to continuously improve results.

Skills

Google Ads

GA4

Keyword research

Ad copywriting

Landing pages

Data analytics

Campaign management

Excel/Sheets

Tools

SEMrush

Ahrefs

Looker Studio

Excel

Job description

Marketing | Full-Time| Focus Market: USA

About Xoxoday

Xoxoday is a SaaS fintech platform that helps businesses manage rewards, incentives, payouts, and benefits at scale. Our products — Plum, Empuls, and Compass — are used by 3,700+ enterprises across 100+ countries to motivate employees, customers, and channel partners.

About The Role

We're looking for a hands-on Google Ads Performance Marketing Specialist to plan, execute, and optimize paid search campaigns targeting the USA market. You'll own campaign performance end-to-end — from keyword strategy and ad copy to landing page optimization and reporting — and will be expected to use AI tools to work faster and smarter.

Key Responsibilities

• Plan, set up, and manage Google Ads campaigns (Search, Performance Max, Display) for the USA market.
• Conduct keyword research and build/refine keyword strategy to maximize relevance and ROI.
• Write and test ad copies aligned with campaign goals and audience intent.
• Collaborate with design/web teams to optimize landing pages for conversion.
• Monitor budgets, bids, and Quality Score to improve CPA/ROAS.
• Use AI tools (e.g., for ad copy generation, keyword clustering, campaign insights) to improve speed and output quality.
• Track, analyze, and report on campaign performance using Google Ads, GA4, and related analytics tools.
• A/B test ad creatives, bidding strategies, and landing pages to continuously improve results.

What We\'re Looking For

• Minimum 6 months of hands-on experience managing Google Ads campaigns.
• Solid understanding of Google Ads account structure, campaign types, and bidding strategies.
• Working knowledge of keyword research tools and techniques.
• Ability to write compelling, conversion-focused ad copy.
• Basic understanding of landing page optimization and CRO principles.
• Comfort using AI tools to support campaign planning, copywriting, or analysis.
• Proficiency with Google Ads, Google Analytics (GA4), and Excel/Sheets for reporting.
• Prior exposure to running campaigns for the US market is a strong plus.
• Strong analytical mindset with attention to detail.

Good to Have

• Google Ads certification.
• Experience with SaaS, fintech, or B2B campaigns.
• Familiarity with tools like SEMrush, Ahrefs, or Looker Studio.