General Manager

Thyrocare; Navi Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

The Go-To-Market lead will head Private Label offline GTM in a pan-India context, driving revenue growth and P&L performance. You will translate business priorities into trade programs, retailer engagement, field-force enablement, and regional execution plans across Navi Mumbai and beyond.

You will partner with Unit Heads, City Heads, Zonal Heads, and Regional Heads to align plans, monitor targets, review performance, and deliver AOP commitments, while ensuring campaigns are ready, communicated,

Responsibilities

• Own PL offline revenue growth and track core business and P&L metrics.
• Translate AOP into regional and channel-level priorities, monitor performance against targets, identify gaps, and drive corrective actions.
• Develop joint business plans with Unit Heads, City Heads, Zonal Heads, and Regional Heads; align ownership, milestones, and review cadence.
• Identify growth opportunities by geography, retailer segment, product/category, and sales channel.
• GTM Strategy & Trade Programs: Design and execute the PL GTM calendar, including trade schemes, retailer loyalty/engagement programs, field-force incentives, and targeted growth initiatives.
• Plan and track Flash Sales, LLP, TLP, and other programs to improve PL penetration, ARPR, monthly UOBs, repeat ordering, and retailer productivity.
• Drive execution of regional sales initiatives such as PL Premier League, PL Champions League, East Gold Coin Scheme, and other relevant programs.
• Define program objectives, eligibility, communication, timelines, governance, and success measures.
• Regional Collaboration & Execution: Partner closely with Unit Heads, City Heads, Zonal Heads, and Regional Heads to understand market realities, co-create business plans, secure field execution, and review performance.
• Coordinate with sales teams to ensure schemes and campaigns are understood, adopted, and executed consistently across markets while allowing for relevant regional requirements.
• Establish a structured review rhythm, track action closure, and elevate execution barriers or underperformance with recommendations.
• Marketing Execution & Sales Enablement: Ensure timely creation and availability of product catalogues, product literature, retailer communication, promotional materials, and sales-enablement tools. Oversee execution and performance tracking of campaigns such as Deal of the Day, Super Bonanza, and other planned or ad-hoc initiatives.
• Partner with relevant marketing, category, product, operations, and supply teams to ensure campaign readiness, product availability, and clear communication to the field.
• Analytics, Reviews & ROI: Build and maintain dashboards to monitor sales performance, campaign-wise uplift, retailer participation, incremental UOBs, PL penetration, ARPR, target achievement, and ROI. Analyse results by region, unit, city, category, and retailer cohort to identify actionable insights. Conduct post-campaign reviews, distinguish incremental impact from baseline performance where data permits, and recommend scale-up, modification, or discontinuation of programs. Ensure data accuracy, timely reporting, and clear performance narratives for business reviews.
• Stakeholder Management & Governance: Align cross-functional stakeholders on GTM priorities, budgets, timelines, and dependencies. Establish clear program governance, approval processes, and spend tracking. Communicate performance, risks, and recommendations to senior business stakeholders and drive timely decisions.
• Key Success Measures / KPIs: Business Performance: PL offline revenue growth and AOP achievement; contribution/margin performance against agreed targets; PL penetration and category mix. Retailer Growth: Monthly Unique Ordering Businesses (UOBs); Average Revenue Per Retailer (ARPR).

Job description

Job Details

• Job Title: GM / DGM - Private Label Go-To-Market (PL GTM)
• Department: Sales -Private Label
• Location: Navi Mumbai
• Business Unit: 1P (B2B/Ascent)
• Reporting To: CBO
• Role Scope: Pan-India / multi-region, as applicable

Position Overview

The incumbent will lead the Go-To-Market strategy and execution for the Private Label business, with accountability for offline revenue growth, business performance, and key P&L levers. The role will translate business priorities into actionable trade programs, retailer engagement initiatives, sales-force enablement, and regional execution plans. The incumbent will work closely with Unit Heads, City Heads, Zonal Heads, and Regional Heads to align plans, drive execution, track outcomes, and deliver Annual Operating Plan (AOP) commitments.

Key Responsibilities

• Business Growth & P&L Ownership: Own PL offline revenue growth and track core business and P&L metrics, including sales, growth, contribution/margins, penetration, and productivity.
• Translate AOP into clear regional and channel-level priorities, monitor performance against targets, identify gaps, and drive corrective actions.
• Develop joint business plans with Unit Heads, City Heads, Zonal Heads, and Regional Heads; align ownership, milestones, and review cadence.
• Identify growth opportunities by geography, retailer segment, product/category, and sales channel.
• GTM Strategy & Trade Programs: Design and execute the PL GTM calendar, including trade schemes, retailer loyalty/engagement programs, field-force incentives, and targeted growth initiatives.
• Plan and track Flash Sales, LLP, TLP, and other programs to improve PL penetration, ARPR, monthly UOBs, repeat ordering, and retailer productivity.
• Drive execution of regional sales initiatives such as PL Premier League, PL Champions League, East Gold Coin Scheme, and other relevant programs.
• Define program objectives, eligibility, communication, timelines, governance, and success measures.
• Regional Collaboration & Execution: Partner closely with Unit Heads, City Heads, Zonal Heads, and Regional Heads to understand market realities, co-create business plans, secure field execution, and review performance.
• Coordinate with sales teams to ensure schemes and campaigns are understood, adopted, and executed consistently across markets while allowing for relevant regional requirements.
• Establish a structured review rhythm, track action closure, and elevate execution barriers or underperformance with recommendations.
• Marketing Execution & Sales Enablement: Ensure timely creation and availability of product catalogues, product literature, retailer communication, promotional materials, and sales-enablement tools. Oversee execution and performance tracking of campaigns such as Deal of the Day, Super Bonanza, and other planned or ad-hoc initiatives.
• Partner with relevant marketing, category, product, operations, and supply teams to ensure campaign readiness, product availability, and clear communication to the field.
• Analytics, Reviews & ROI: Build and maintain dashboards to monitor sales performance, campaign-wise uplift, retailer participation, incremental UOBs, PL penetration, ARPR, target achievement, and ROI. Analyse results by region, unit, city, category, and retailer cohort to identify actionable insights. Conduct post-campaign reviews, distinguish incremental impact from baseline performance where data permits, and recommend scale-up, modification, or discontinuation of programs. Ensure data accuracy, timely reporting, and clear performance narratives for business reviews.
• Stakeholder Management & Governance: Align cross-functional stakeholders on GTM priorities, budgets, timelines, and dependencies. Establish clear program governance, approval processes, and spend tracking. Communicate performance, risks, and recommendations to senior business stakeholders and drive timely decisions.
• Key Success Measures / KPIs: Business Performance: PL offline revenue growth and AOP achievement; contribution/margin performance against agreed targets; PL penetration and category mix. Retailer Growth: Monthly Unique Ordering Businesses (UOBs); Average Revenue Per Retailer (ARPR).