Senior manager - Growth (GT)

Bloomly; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Bloomly is seeking a dynamic General Trade leader to own and grow the Bangalore GT business. You will build and supervise the field team, drive launches across zones, and scale them into profitable markets with direct ownership of P&L and performance metrics.

You will collaborate with sourcing and DC teams on demand forecasting, inventory planning, and distributor management, aiming for efficient throughput and minimal wastage in a fast-moving fresh produce environment.

Qualifications

• 5–10 years in General Trade / Field Sales, preferably FMCG, fresh produce, dairy, or agri supply chain.
• Proven track record of launching and scaling new territories or zones from scratch.
• Demonstrated people leadership — led field teams of 10+ professionals.
• Strong distributor management, negotiation, and channel economics understanding.

Responsibilities

• Own the Bangalore GT P&L including revenue, outlet growth, throughput and cost-to-serve.
• Build, hire, train, and lead the field team of ASMs, Sales Officers, and DSRs; set targets and drive performance.
• Lead end-to-end launches across Bangalore with market mapping, distributor appointments, route design, and ramp-up.
• Scale live territories through outlet expansion, increased SKUs, and improved repeat/retention.
• Build and manage distributor and channel partner networks; own ROI, collections and credit discipline.
• Design and execute trade schemes, visibility drives, promotions, and merchandising across kirana stores and retailers.
• Coordinate with sourcing and DC teams on demand forecasting, inventory planning, and fill rates; reduce wastage.
• Institutionalize processes and SOPs to improve beat productivity, order-to-delivery time, and field discipline.

Skills

GT P&L ownership

General Trade / Field Sales

People leadership

Distributor management

Data-driven selling

Tools

SFA/DMS tools

Job description

Company: Bloomly platforms India pvt ltd

About Bloomly

Bloomly is transforming India's fresh fruit sourcing and buying ecosystem. We address critical challenges in quality, supply consistency, and price transparency by working directly with farmers. Through a hybrid purchase model at farm gates and dispatch centers, we ensure a smooth, efficient supply chain for high-quality produce. Our mission is to build a resilient ecosystem from farm to market, enabling fair market access for farmers with transparent pricing and quick payments, while helping businesses achieve operational efficiency and reliable supply.

The Role:

You will own Bloomly's General Trade business in Bangalore - building and leading the field team, launching new zones across the city, and scaling them into profitable, repeatable markets. This is a hands-on leadership role reporting directly to the founders, with full ownership of the GT number and the team that delivers it.

What You'll Do

• Own the GT P&L for Bangalore - revenue, outlet growth, throughput, and cost-to-serve
• Build, hire, train, and lead the field team of ASMs, Sales Officers, and DSRs set targets, run reviews, and drive a performance culture
• Lead zone-by-zone launches across the city end to end - market mapping, distributor appointment, route and beat design, and first-90-day ramp-up
• Scale live territories through outlet expansion, higher SKUs per outlet, and improved repeat and retention rates
• Build and manage the distributor and channel partner network; own partner ROI, credit discipline, and collections
• Design and execute trade schemes, visibility drives, promotions, and merchandising across kirana stores, fruit vendors, and retailers
• Work closely with sourcing and DC teams on demand forecasting, inventory planning, and fill rates -with a sharp focus on reducing wastage and shrinkage in a fresh produce supply chain
• Institutionalize process and SOPs - beat productivity, order-to-delivery TAT, sales force automation adoption, and daily field discipline
• Report business performance directly to the founders with clear metrics, market intelligence, and competitive insight

What You'll Bring

• 5–10 years in General Trade / Field Sales, preferably in FMCG, F&V, fresh produce, dairy, or agri supply chain
• Proven track record of launching and scaling new territories or zones from scratch
• Demonstrated people leadership — has built and managed field teams of 10+
• Strong distributor management, negotiation, and channel economics understanding
• Deep working knowledge of the Bangalore GT market - trade structure, key markets, and distributor landscape
• Comfortable with 60–70% market working, leads from the field, not the desk
• Data-driven, with strong command over sales metrics, SFA/DMS tools, and reporting
• High ownership mindset with a bias for action and comfort operating in a fast-moving startup environment

Why Bloomly

You’ll build the GT engine of a category-defining fresh produce business from the ground up - with direct access to the founders, real decision-making authority, and a market that rewards operators who know the ground.