Franchise Expansion Manager-Mumbai/Pune/Bangalore

Homelane; Mumbai; Presencial; INR 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Homelane is seeking a results-driven Franchise Expansion Manager in Mumbai to own the end-to-end franchise acquisition and onboarding process.

You will convert leads through qualification, consultative selling, proposals, negotiations and effective relationship management, while coordinating with Marketing, Operations and Training teams to ensure smooth franchise launches.

Formación

• 3–8 years of experience in franchise expansion or related roles.
• Experience in franchise expansion or dealer partner acquisition is a must.
• Strong sales, presentation, negotiation and objection-handling skills.
• Ability to understand and explain business models and ROI.
• Excellent communication and interpersonal skills.
• Comfortable meeting prospects and offline events/networking activities.

Responsabilidades

• Lead management: Connect with incoming franchise leads and drive timely follow-ups.
• Lead qualification: Assess prospects based on investment capability, background, location and suitability.
• Discovery & Need Analysis: Understand objectives, investment appetite and business aspirations.
• Franchise presentation: Present business model, investment structure, revenue potential, ROI and support.
• ROI & Commercial discussion: Explain financial model and address investment and profitability queries.
• Negotiation & Closure: Drive discussions and convert qualified prospects into sign-ups.
• Agreement & Documentation: Coordinate for documentation, agreement execution and payment closure.
• Franchisee onboarding: Ensure smooth onboarding with relevant internal teams.
• Launch coordination: Track milestones and coordinate with teams for timely launch.
• Franchise consultant onboarding: Identify and manage consultants/referral partners.
• Offline lead generation: Participate in exhibitions and offline events.
• CRM & MIS: Maintain CRM records, pipeline stages, follow-ups and onboarding status.
• Timely reporting: Submit regular progress reports.
• Marketing feedback: Share lead quality and campaign feedback.
• Cross-functional coordination: Work with marketing, operations, finance, legal, projects and training.

Conocimientos

Franchise expansion

Business development

Channel sales

Negotiation

Herramientas

CRM

Descripción del empleo

Reporting to: Head – Franchise Expansion

Role Overview

We are looking for a result-oriented Franchise Expansion Manager to manage the end-to-end franchise acquisition and onboarding process. The role will be responsible for converting franchise leads into successful sign‑ups through effective qualification, consultative selling, proposal presentation, negotiation, objection handling and relationship management.

The role will also involve franchise consultant onboarding, offline lead‑generation activities, CRM/MIS management and close coordination with the Marketing and Operations teams.

Key Responsibilities

• Lead Management: Connect with incoming franchise leads through calls, meetings and other channels and drive timely follow‑ups.
• Lead Qualification: Assess prospects based on investment capability, business background, industry experience, location, time commitment and overall suitability.
• Discovery & Need Analysis: Understand the prospect's objectives, expectations, investment appetite and business aspirations.
• Franchise Presentation: Present the franchise business model, brand proposition, investment structure, revenue potential, ROI and support provided by the company.
• ROI & Commercial Discussion: Explain the financial model and commercial proposition and address queries related to investment, profitability and returns.
• Objection Handling: Effectively address concerns related to investment, competition, ROI, territory, operations, brand and other aspects of the franchise opportunity.
• Negotiation & Closure: Drive commercial discussions, negotiate within approved guidelines and convert qualified prospects into franchise sign‑ups.
• Agreement & Documentation: Coordinate with internal teams and the prospective franchisee for documentation, agreement execution and payment closure.
• Franchisee Onboarding: Ensure a smooth transition from signed franchisee to onboarding by coordinating with relevant internal teams.
• Launch Coordination: Track onboarding milestones and coordinate with Operations, Projects, Marketing, Training and other teams to ensure timely franchise launch.
• Franchise Consultant Onboarding: Identify, onboard and manage franchise consultants/referral partners to generate quality franchise leads.
• Offline Lead Generation: Participate in exhibitions, business networking events, franchise meets, local activations and other offline lead‑generation initiatives.
• CRM & MIS: Maintain accurate and up‑to‑date CRM records, pipeline stages, follow‑ups, closures and onboarding status.
• Timely Reporting: Submit daily/weekly/monthly reports covering lead pipeline, meetings, proposals, negotiations, closures and onboarding progress.
• Marketing Feedback: Share regular feedback with the Marketing team on lead quality, lead sources, prospect objections, market response and campaign effectiveness.
• Cross-functional Coordination: Work closely with Marketing, Operations, Finance, Legal, Projects and Training teams to ensure seamless franchise acquisition and launch.

Key Performance Indicators

• Qualified franchise leads handled
• Lead-to-meeting conversion
• Meeting-to-sign‑up conversion
• Number of franchise sign‑ups
• Franchise fee/collection achievement
• Lead follow-up TAT
• Onboarding and launch TAT
• Franchise consultant onboarding and productivity
• CRM hygiene and reporting compliance
• Lead quality and marketing feedback

Candidate Profile

• 3–8 years of experience in franchise expansion, business development, channel sales, retail expansion or consultative sales.
• Experience in franchise expansion or dealer partner acquisition is a must.
• Strong sales, presentation, negotiation and objection‑handling skills.
• Ability to understand and explain business models and ROI.
• Strong follow-up and closure orientation.
• Excellent communication and interpersonal skills.
• Comfortable meeting prospects and participating in offline events/networking activities.