Fmcg Sales Trainer

Iexcel Learning Solutions; Ahmedabad District; On-site; INR 550,000 - 850,000; Full time

Job summary

Iexcel Learning Solutions is hiring an FMCG Sales Trainer based in Ahmedabad. You will drive frontline sales productivity through structured classroom and predominantly field-based training with 70% OJT in market settings.

You will collaborate with Sales Officers, Territory In-Charges and Distributors to raise product knowledge, selling skills, and distributor management. MBA or graduate with 4–8 years of FMCG sales experience is preferred.

Qualifications

• Graduate/MBA preferred.
• 4–8 years FMCG sales exp, min 5 years in training role preferred.
• Willingness to travel 70% in field

Responsibilities

• Field Training & OJT (70%): coach frontline teams, conduct field visits, frame beat plans, ensure outlet execution.
• Classroom/virtual training (30%): deliver induction, refreshers, develop training materials.
• Train new joiners and monitor distributor execution and performance.
• Develop assessment tools and measure training effectiveness via audits.
• Support KPI improvements like outlet coverage and beat productivity.

Skills

FMCG sales ops

GT/MT experience

Coaching & mentoring

Communication & presentation

MS Excel (basic)

Travel readiness 70%

Education

Graduate

MBA preferred

Tools

MS Excel

Job description

Job Description FMCG Sales Trainer

Location: Ahmedabad

Industry: FMCG

Department: Sales & Training

Reporting To: Regional Sales Manager / Training Head

Role Overview:

The FMCG Sales Trainer will be responsible for enhancing the productivity and performance of frontline sales teams through structured classroom training and 70% field-based On-the-Job Training (OJT). The role requires active involvement in the market, working closely with Sales Officers, Territory Sales In-Charges, and Distributors to drive sales excellence.

Key Responsibilities:

1. Field Training & OJT (70%)

• Conduct regular field visits with Sales Officers and Sales Representatives.
• Provide real-time coaching on:
  • Outlet coverage & beat planning
  • Product pitching & objection handling
  • Merchandising standards
  • Scheme communication
  • Order booking & secondary sales
• Identify skill gaps during market visits and provide corrective coaching.
• Train new joiners through structured field induction programs.
• Ensure effective implementation of sales processes at distributor points.
• Monitor retail execution and provide performance feedback.

2. Classroom / Virtual Training (30%)

• Conduct induction training for new sales hires.
• Deliver refresher training programs on:
  • Product knowledge
  • Sales techniques
  • Negotiation skills
  • Distributor management
• Develop training materials, modules, and assessment tools.
• Evaluate training effectiveness through field audits and performance tracking.

Key Performance Indicators (KPIs):

• Improvement in beat productivity
• Increase in outlet coverage & strike rate
• Secondary sales growth
• Reduction in sales team attrition
• Training effectiveness score
• New joiner ramp-up time

Required Skills:

• Strong knowledge of FMCG sales operations
• Hands-on experience in General Trade (GT) / Modern Trade (MT)
• Excellent coaching and mentoring skills
• Strong communication & presentation skills
• Data-driven approach with basic MS Excel knowledge
• Willingness to travel extensively (70% field work mandatory)

Qualification:

• Graduate / MBA preferred
• 4–8 years of FMCG sales experience (minimum 5 years in training role preferred)