Senior FMCG Sales Coach Bangalore

APAC Talent Attraction; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

APAC Talent Attraction is seeking a Sales Coach to enhance sales capabilities within the FMCG sector. This role involves delivering tailored training programs, analyzing sales performance, and building relationships with key retailers.

The ideal candidate should have over 10 years of experience, with a strong background in FMCG sales and a Bachelor's degree in Business or a related field. Strong interpersonal skills and knowledge of market trends are essential.

Qualifications

• Minimum 10 years work experience.
• At least 5 years in FMCG Sales.
• Proven experience in sales coaching.

Responsibilities

• Deliver sales training programs tailored for FMCG.
• Analyze sales data and work with sales managers.
• Assist in building strong retailer relationships.

Skills

Sales Coaching

FMCG Knowledge

Communication Skills

Interpersonal Skills

Education

Bachelor's degree in Business or Marketing

Master's degree (optional)

Job description

One of the most admiring learning solutions companies in India and Africa, providing end to end new age learning solutions to 400+ Corporate clients across this region.

We have over 3,000 learning and development specialists and their domain expertise in across 21 industry verticals.

In terms of accolades, we have one Brandon Hall Gold Award for best unique sales training program in 2021, we are one of top 11 among India's great places to work in, 2019.

Job Description

Position Summary

The Sales Coach will be responsible for enhancing the sales capabilities of the aligned team. This individual will be tasked with implementing effective coaching strategies, ensuring product knowledge, and driving sales performance to meet organizational objectives. The role holder will be required to travel to multiple locations as he/she will be responsible for coaching sales representatives/store managers/merchandisers spread across zones/hubs.

Key Responsibilities

• Coaching and Training
  • Deliver comprehensive sales training programs tailored to the unique challenges and dynamics of the FMCG industry.
  • Provide hands‑on coaching to sales representatives, focusing on product knowledge, merchandising techniques, and effective customer engagement strategies.
  • Identify opportunities for continuous improvement and conduct targeted training sessions.
• Product Knowledge and Market Trends
  • Stay updated on product offerings, market trends, and competitor activities within the sector.
  • Ensure that the sales team is well‑versed in product features, benefits, and differentiation points.
  • Integrate market insights into coaching sessions to enhance the team's understanding of customer needs.
• Route‑to‑Market Strategies
  • Collaborate with sales leadership to optimize route‑to‑market strategies.
  • Provide guidance on effective distribution, shelf placement, and retail execution to maximize product visibility.
  • Coach the team on merchandising best practices to drive sales in various retail environments.
• Performance Analysis
  • Analyse sales performance data, including sell‑through rates, inventory levels, and market share.
  • Work closely with sales managers to set realistic targets and monitor progress.
  • Conduct regular performance assessments to identify strengths and areas for improvement.
• Retailer Relationship Building
  • Assist the sales team in developing and maintaining strong relationships with key retailers and distributors.
  • Provide coaching on negotiation skills and collaborative strategies to secure favourable shelf space and promotional opportunities.
  • Ensure alignment between the brand's objectives and retailer expectations.
• Work with marketing teams to understand upcoming promotions and campaigns.
• Coach the sales team on effectively implementing promotional strategies at the retail level.
• Monitor the impact of promotions on sales and adjust coaching strategies accordingly

Qualifications

• Minimum work experience of 10 years.
• Bachelor's degree in Business, Marketing, or a related field. Master's degree is a plus.
• Minimum 5 years of experience within FMCG Sales industry is a must.
• Minimum 5 years of proven experience in sales coaching within the FMCG industry.
• In-depth knowledge of FMCG products, market dynamics, and retail channels.
• Strong communication and interpersonal skills.
• Familiarity with trade marketing and promotional strategies.
• Certifications in coaching or training programs are advantageous.

Additional Information

All your information will be kept confidential according to EEO guidelines.