FMCG Sales Executive (B2B)

Priyanka Enterprises; Sri Potti Sriramulu Nellore; On-site; INR 500,000 - 750,000; Full time

Job summary

Priyanka Enterprises in Nellore, Andhra Pradesh is seeking a dynamic B2B Food & Grocery Sales Executive to grow our business across food essentials like rice, fruits, vegetables, ghee and edible oils. You will engage distributors, retailers and institutions, driving orders and achieving targets.

The role demands strong communication, negotiation, and relationship-building skills, with willingness to travel within the assigned territory and a graduate background. MBA is a plus.

Qualifications

• Graduate in any discipline; MBA/Sales & Marketing qualification is an advantage.
• Experience in distributor/dealer or institutional sales preferred.
• Good communication and negotiation skills.
• Strong customer relationships and business development skills.
• Target-oriented and self-motivated.
• Willingness to travel within the assigned territory.

Responsibilities

• Identify and develop new B2B customers including distributors, wholesalers, retailers, hotels, restaurants and institutions.
• Generate leads through market visits, networking and direct customer interaction.
• Visit customers regularly to understand product and procurement requirements.
• Present and promote the company’s food and grocery product range.
• Generate orders and achieve monthly and annual sales targets.
• Develop new markets and expand customer base within the territory.
• Build and maintain strong relationships with distributors, dealers and retailers.
• Coordinate with warehouse, accounts and logistics for timely delivery.
• Follow up on outstanding payments and support collections.
• Monitor market prices, competitor activities and trends.
• Identify new business opportunities and potential customers.
• Ensure regular follow-up for repeat orders and customer retention.
• Handle customer queries, complaints and service issues professionally.
• Maintain records of visits, leads, orders, sales and collections.
• Submit daily/weekly/monthly sales reports to the reporting manager.
• Participate in exhibitions, trade events and customer meetings.
• Ensure compliance with sales, pricing and reporting policies.

Skills

Communication

Negotiation

Target oriented

Self-motivated

Travel willingness

Customer relationship

Business development

Education

Graduate (any discipline)

MBA in Sales & Marketing

Tools

MS Excel

Email

Job description

B2B Food & Grocery Sales Executive

Job Title: B2B Food & Grocery Sales Executive
Department: Sales & Business Development
Industry: Food & Grocery / Food & Agri Products
Employment Type: Full-time
Experience: 5 Years
Job Location: Nellore, Andhra Pradesh
Education: Any Graduate

Job Summary

We are looking for a dynamic and target-oriented B2B Food & Grocery Sales Executive to develop and grow our business in food and grocery products such as rice, fruits, vegetables, ghee, edible oils and other food essentials.

Key Responsibilities

• Identify and develop new B2B customers including distributors, wholesalers, retailers, supermarkets, hotels, restaurants, institutions and corporate customers.
• Generate leads through market visits, references, networking and direct customer interaction.
• Visit customers regularly and understand their product and procurement requirements.
• Present and promote the company's food and grocery product range.
• Generate orders and achieve assigned monthly and annual sales targets.
• Develop new markets and expand the customer base within the assigned territory.
• Build and maintain strong relationships with distributors, dealers, retailers and institutional customers.
• Negotiate prices, quantities, payment terms and other commercial requirements within company guidelines.
• Coordinate with the warehouse, purchase, accounts and logistics teams for timely order fulfilment and delivery.
• Follow up with customers for outstanding payments and support the company's collection process.
• Monitor market prices, competitor activities, customer requirements and market trends.
• Identify new business opportunities and potential customers.
• Ensure regular follow-up for repeat orders and increase customer retention.
• Handle customer queries, complaints and service issues professionally.
• Maintain accurate records of customer visits, leads, orders, sales and collections.
• Prepare and submit daily/weekly/monthly sales reports to the reporting manager.
• Participate in promotional activities, exhibitions, trade events and customer meetings.
• Ensure compliance with company sales, pricing, credit and reporting policies.

Products

The candidate will be involved in sales of products such as:

• Rice and other staple food products
• Fruits
• Vegetables
• Ghee
• oils
• Grocery and food essentials
• Other food and consumer products as introduced by the company

Target Customers

• Distributors
• Wholesalers
• Retailers
• Supermarkets
• Hotels
• Restaurants
• Caterers
• Institutions
• Corporate customers
• Other bulk/B2B buyers

Candidate Requirements

• Graduate in any discipline; MBA/Sales & Marketing qualification is an advantage.

• Experience in distributor/dealer or institutional sales will be preferred.
• Good communication and negotiation skills.
• Strong customer relationship and business development skills.
• Target-oriented and self-motivated.
• Willingness to travel within the assigned territory.
• Knowledge of the local market and customer network will be an advantage.
• Basic knowledge of MS Excel, email and sales reporting.
• Two-wheeler and valid driving licence preferred.

Key Performance Indicators (KPIs)

• Monthly sales achievement
• New customer acquisition
• New distributor/dealer development
• Repeat order generation
• Customer retention
• Market coverage
• Collection performance
• Territory sales growth
• Number of productive customer visits.

Preferred Candidate Background

Candidates currently working in FMCG, food distribution, grocery, rice, edible oil, dairy/ghee, fresh produce, food-service or institutional sales are encouraged to apply.