FMCG - Distributor Sourcing Executive/Manager - General Trade

IFC Ventures; Navi Mumbai, Thane; On-site; INR 900,000 - 1,300,000; Full time

Job summary

IFC Ventures is seeking a field-focused distributor development professional in Mumbai (On-site) to build and manage GT distribution for skincare, personal care, and FMCG brands. You will identify and appoint distributors, expand market presence, and optimize retailer onboarding across territories.

Responsibilities include evaluating distributor capabilities, negotiating terms, and driving secondary sales while expanding into new cities and channels.

Qualifications

• Minimum 2 years of FMCG General Trade distribution experience.
• Proven experience in distributor appointment and market expansion.
• Strong distributor and super stockist network across assigned regions.

Responsibilities

• Identify and appoint distributors, super stockists, and channel partners across assigned territories.
• Develop a strong GT distribution network for personal hygiene and personal care products.
• Evaluate distributor infrastructure, financial capability, sales team strength, and market coverage.
• Negotiate commercial terms and finalize distributor agreements.
• Expand product availability across retail outlets, chemists, cosmetic stores, supermarkets, and FMCG counters.
• Drive geographic expansion into new cities, districts, and territories.
• Build distribution coverage and improve market penetration.
• Identify white-space opportunities and new distribution markets.
• Ensure newly appointed distributors are operational and actively generating secondary sales.
• Coordinate with sales teams to drive retailer onboarding and product placement.
• Monitor distributor performance and productivity.
• Conduct regular distributor business reviews.
• Develop strategies for increasing retailer reach and outlet coverage.
• Support trade schemes, retailer promotions, and market activation programs.
• Work closely with field sales teams to achieve distribution targets.
• Improve product visibility and availability in General Trade channels.
• Track competitor distribution networks and market activities.
• Identify emerging markets and channel opportunities.
• Gather distributor and retailer feedback for business growth.
• Maintain distributor database and territory mapping reports.

Skills

GT Distribution

Distributor Appointment

Distributor Sourcing

Super Stockist Development

FMCG Channel Sales

Retail Distribution

Market Expansion

Territory Development

Secondary Sales

Outlet Expansion

Dealer Network Development

FMCG Sales Operations

Business Development

Channel Partner Acquisition

Trade Marketing

Distributor Management

Job description

Location: Mumbai (On-site)

Industry: FMCG / Personal Care / Personal Hygiene

Experience: Minimum 2 yrs

Employment Type: Full-Time

About IFC Ventures

IFC Ventures builds and scales high-growth consumer brands in skincare, cosmetics, and FMCG. California Nutralife Global Wellness Inc. is a global consumer packaged goods (CPG) company headquartered in California, US that wholly owns and operates a diversified portfolio of brands across Skincare (California Skin+), FMCG (NutraChips, NutraBites, NutraCookies), Personal Care (Derma+), Nutraceuticals (NutraGummies) and much more.

The role will focus on identifying, evaluating, onboarding, and activating distributors, super stockists, and channel partners across key markets. Candidates with strong FMCG distribution experience and an established distributor network are preferred.

Key Responsibilities

Distributor & Super Stockist Appointment

• Identify and appoint distributors, super stockists, and channel partners across assigned territories.
• Develop a strong GT distribution network for personal hygiene and personal care products.
• Evaluate distributor infrastructure, financial capability, sales team strength, and market coverage.
• Negotiate commercial terms and finalize distributor agreements.

General Trade Market Expansion

• Expand product availability across retail outlets, chemists, cosmetic stores, supermarkets, and FMCG counters.
• Drive geographic expansion into new cities, districts, and territories.
• Build distribution coverage and improve market penetration.
• Identify white-space opportunities and new distribution markets.

Distributor Activation & Management

• Ensure newly appointed distributors are operational and actively generating secondary sales.
• Coordinate with sales teams to drive retailer onboarding and product placement.
• Monitor distributor performance and productivity.
• Conduct regular distributor business reviews.

Channel Development

• Develop strategies for increasing retailer reach and outlet coverage.
• Support trade schemes, retailer promotions, and market activation programs.
• Work closely with field sales teams to achieve distribution targets.
• Improve product visibility and availability in General Trade channels.

Market Intelligence

• Track competitor distribution networks and market activities.
• Identify emerging markets and channel opportunities.
• Gather distributor and retailer feedback for business growth.
• Maintain distributor database and territory mapping reports.

Required Skills

• General Trade (GT) Distribution
• Distributor Appointment
• Distributor Sourcing
• Super Stockist Development
• FMCG Channel Sales
• Retail Distribution
• Market Expansion
• Territory Development
• Secondary Sales
• Outlet Expansion
• Dealer Network Development
• FMCG Sales Operations
• Business Development
• Channel Partner Acquisition
• Trade Marketing
• Distributor Management

Preferred Industry Background

Experience in one or more of the following:

• Personal Hygiene Products
• Handwash & Sanitizers
• Personal Care
• Skincare
• Cosmetics
• FMCG
• OTC Products
• Consumer Goods
• Household Care Products

Candidate Profile

• Minimum 2 years of experience in FMCG General Trade distribution.
• Proven experience in distributor appointment and market expansion.
• Strong distributor and super stockist network across assigned regions.
• Ability to travel extensively for distributor development.
• Excellent negotiation and relationship management skills.
• Experience working with FMCG, personal care, skincare, hygiene, or wellness brands preferred.

Key Performance Indicators (KPIs)

• Number of distributors appointed.
• Active distributor productivity.
• Territory expansion achieved.
• Retail outlet coverage growth.
• Secondary sales generated.
• Market penetration across target regions.
• Distribution reach and availability metrics.
• Travel allowance as per company policy

Why Join Us?

• Opportunity to build distribution for fast-growing wellness and personal care brands.
• High ownership role with direct impact on business growth.
• Exposure to national distribution expansion.
• Fast-track career growth in FMCG and consumer brands.

Work Location: In person