Sales Officer/Representative (Personal Care / Hygiene Products)

IFC Ventures; Thane, Navi Mumbai, Mumbai; On-site; INR 300,000 - 500,000; Full time

Job summary

IFC Ventures seeks a Field Sales Officer to visit retailers, distributors and general trade outlets to boost product visibility and sales. You will build strong retailer relationships, monitor stock, and coordinate with distributors for timely replenishment.

The role requires 1+ year in FMCG sales, strong communication, and the willingness to travel within the assigned territory. This field-based position offers hands-on market exposure in skincare, cosmetics, and FMCG sectors.

Qualifications

• 1+ year of experience in FMCG or consumer goods sales.
• Strong understanding of General Trade (GT) sales operations.
• Excellent communication and relationship-building skills.
• Willingness to travel extensively within the territory.
• Basic knowledge of retail distribution networks.
• Self-motivated, target-oriented approach; comfortable with mobile reporting.

Responsibilities

• Visit retailers, distributors, supermarkets, chemists and general trade outlets daily.
• Ensure product visibility and availability at retail counters and shelves.
• Build and maintain strong relationships with retailers and store owners.
• Coordinate with distributors to ensure stock availability and replenishment.
• Drive sales targets, outlet coverage and product placements.
• Gather market feedback, track competitor activity and report insights.
• Support promotions and in-store activities to boost visibility and movement.
• Maintain daily visit reports and retailer databases.

Skills

Field Sales

GT Sales

Retail Relationships

Excel

Travel

Communication

Territory Mgmt

Merchandising

Tools

MS Excel

Job description

Job Details

Location: Mumbai, Maharashtra (Field-Based)

Employment Type: Full-Time

Experience: 1+ Year

About IFC Ventures:

IFC Ventures builds and scales high-growth consumer brands in skincare, cosmetics, and FMCG. California Nutralife Global Wellness Inc. is a global consumer packaged goods (CPG) company headquartered in California, US that wholly owns and operates a diversified portfolio of brands across Skincare (California Skin+), FMCG (NutraChips, NutraBites, NutraCookies), Personal Care (Derma+), Nutraceuticals (NutraGummies) and much more.

Role Overview

As a Field Sales Officer, you will be responsible for visiting retailers, distributors, supermarkets, chemists, cosmetic stores, and general trade outlets to increase product visibility, drive sales, collect market feedback, and strengthen channel relationships. This role is ideal for candidates who enjoy field sales, relationship building, market visits, and retail execution within the FMCG and personal care industry.

Key Responsibilities

Retail Market Visits

• Conduct daily visits to retail outlets, supermarkets, cosmetic stores, chemists, and general trade stores.
• Ensure product availability and visibility at retail counters.
• Build strong relationships with retailers and store owners.
• Generate new retail opportunities within assigned territories.

Distributor Coordination

• Coordinate with distributors to ensure stock availability and timely replenishment.
• Monitor distributor performance and secondary sales.
• Support distributors in retailer onboarding and order generation.
• Resolve market-level operational issues.

Sales & Market Development

• Achieve assigned sales and outlet coverage targets.
• Drive product placements and increase shelf visibility.
• Support promotional activities and in-store initiatives.
• Identify opportunities for expanding distribution reach.

Market Intelligence & Feedback

• Collect retailer and distributor feedback on products, pricing, and competition.
• Track competitor activities, promotions, and new product launches.
• Share market insights with internal teams.
• Monitor consumer preferences and emerging trends.

Merchandising & Visibility

• Ensure proper product display and shelf placement.
• Verify availability of POSM and promotional materials.
• Improve in-store visibility to maximize product movement.

Reporting & Documentation

• Submit daily visit reports and sales updates.
• Maintain retailer and distributor databases.
• Track order status and market execution activities.
• Provide regular feedback to reporting managers.

Required Skills

• Minimum 1 year of experience in FMCG, personal care, hygiene, skincare, or consumer goods sales.
• Good understanding of General Trade (GT) sales operations.
• Strong communication and relationship-building skills.
• Ability to travel extensively within assigned territories.
• Basic knowledge of retail distribution networks.
• Self-motivated and target-oriented approach.
• Familiarity with mobile reporting and Microsoft Excel is preferred.

Preferred Industry Experience

Candidates with experience in any of the following categories will be preferred:

• FMCG
• Personal Care
• Hygiene Products
• Skincare & Cosmetics
• OTC Wellness Products
• Consumer Goods
• Food & Beverage

Key Performance Indicators (KPIs)

• Retail outlet coverage
• New retailer acquisition
• Distributor engagement
• Sales target achievement
• Product availability
• Market feedback quality
• Visibility and merchandising execution